diff --git a/marketing/briefs/registry-wave-2.md b/marketing/briefs/registry-wave-2.md new file mode 100644 index 0000000..db15938 --- /dev/null +++ b/marketing/briefs/registry-wave-2.md @@ -0,0 +1,91 @@ +# Registry wave 2 — brief and copy (FRE-199 item 3) + +**Owner:** CMO prepares · sponsor submits · **Copy ready 2026-11-05** (target was +Fri 2026-11-13) · **Submit:** week of 2026-11-16, after the wave-1 readback. +**Status:** `briefs/` — nothing here has been posted; humans hold every account; +no agent authenticates, posts or sends. + +## What wave 2 is, and what it waits for + +Wave 1 is FRE-207's packet (`The-Nook` worktree `drafts/directory-submissions.md` ++ `drafts/click-list.md`): 8 targets, CTO claim verdict applied 2026-11-01 +(C1–C5 signed, C7 refused → relay sentence), sponsor-owned inputs G2 (price +line), G3 (`@freno.me` mailbox), G4 (screenshots). **Wave-2 submission waits on +the wave-1 readback** — what actually got submitted, what got listed, what was +rejected and why — so targets can be re-ranked on evidence instead of guesswork. +The readback lives on the FRE-207 issue; this brief is ready either way. + +**Copy rule inherited from wave 1:** paste the wave-1 blocks, do not improvise. +Only claims signed by the CTO verdict ship: + +- C1 — works with 18 coding agents (compatibility fact, not a competitor mention). +- C2 — answer an agent's approval from your Mac, iPhone or Watch. +- C3 — sessions keep arriving while the Mac app is closed (widgets; fleet status only). +- C4 — macOS 14.2+, universal. +- C5 — iPhone/iPad and Apple Watch companions are **TestFlight beta**; no App Store link anywhere. +- C7 — "no cloud service of its own" is refused; block D ships the relay sentence. +- **Price line (G2):** "Free 14-day trial" only — no number — until CoS + sponsor + clear the "$10 one-time licence" line for public listings (FRE-204 holds $10 in-app; + the listing text is a separate publish decision). +- Banned: superlatives, user counts, testimonials, competitor names. + +## Targets — fetched live 2026-11-05, marked per the wave-1 legend + +| # | Target | What it is | How it ships | Fit | Verified | +|---|---|---|---|---|---| +| W2-1 | `iCHAIT/awesome-macOS` (19.4k ★) | Curated macOS app list; PR-based | PR adding one line to the relevant section from `contributing.md`; copy: block A + block B compressed | High — category fit, persistent link | ✅ repo + contributing rules read 2026-11-05 | +| W2-2 | 1000.tools | Curated tool directory, self-serve categories (AI, developer tools, productivity) | Category submission form; copy: block A + B | Medium-high | ✅ fetched 2026-11-05 (categories listed on page) | +| W2-3 | uneed.best | Daily product launch site | Launch submission (account needed, held by a human) | Medium — launch-format, needs assets | ✅ fetched 2026-11-05 | +| W2-4 | devhunt.org | Daily dev-tool launches | Launch submission | Medium | ✅ fetched 2026-11-05 | +| W2-5 | Product Hunt | Launch site | Maker/hunter flow, on-screen (403 to plain fetch — read live before filing) | Low-medium this wave; big-audience launch usually wants FRE-203's launch-day coordination | ⚠️ bot-walled; fields read on screen | + +Re-rank after the wave-1 readback: if directory listings (wave-1 §1/§3–5) +produced traffic or referrers, wave 2 leads with W2-1/W2-2; if nothing was +submittable, wave 2 waits until G3/G4 clear rather than submitting half-copy. + +## Copy — paste-ready, inheriting the signed claims only + +**One-liner (≤60):** `Your coding agents, at the edge of the screen` (43 chars — wave-1 block A). + +**Short description (~250 chars):** wave-1 block B verbatim; if a field forces a +price, "Free 14-day trial" and no number (G2). + +**awesome-macOS PR line (one row, section: menu-bar / status-bar apps or the +section the maintainers route notch apps to — read the README section headers +before filing):** + +``` +- [The Nook](https://nook.freno.me/) - Puts every coding-agent session at the + edge of your screen and lets you answer approvals from your Mac, iPhone or + Watch. Works with 18 coding agents. [![Open-Source Software][OSS Icon]] — not + open source; omit the badge row, keep the description. +``` + +(The badge syntax is copied from the list's own rows; The Nook is not open +source, so the OSS badge is **omitted** — the line above shows the shape only. +No TestFlight mention needed in a one-row listing; add "Companions for iPhone +and Apple Watch (TestFlight beta)" only if the PR reviewer asks for platform +detail — C5 wording.) + +**Launch-site fields (W2-3/W2-4):** wave-1 blocks A, B, C (widgets — fleet +status only), D (relay sentence, not C7's refused wording). Gallery needs G4's +three real screenshots. + +## Gates before anything here is submitted + +| Gate | Owner | State | +|---|---|---| +| Wave-1 readback recorded (what submitted/listed/rejected) | sponsor → FRE-207 issue, carried to FRE-199 | owed before submission week | +| G2 price line for public listings | CoS + sponsor | pending (copy ships without a number either way) | +| G3 `hello@freno.me` mailbox | sponsor | pending | +| G4 three real screenshots + logo PNG | sponsor or CTO | pending — blocks every upload field | +| Claim sign-off | CTO | **cleared 2026-10-31** for C1–C5; C7 ships as the relay sentence | + +## Provenance + +- Targets fetched 2026-11-05: uneed.best, devhunt.org, 1000.tools (HTTP 200, + content read); `iCHAIT/awesome-macOS` via GitHub API (19,441 stars, + contributing.md linked from README); producthunt.com returns 403 to a plain + fetch — marked ⚠️, read on screen before filing. +- All claims inherited from FRE-207's CTO verdict of 2026-10-31 — no new + claims introduced by this brief.