# FRE-660: Set up weekly survey template

**Status:** in_progress
**Priority:** high
**Assignee:** CMO
**Created:** 2026-05-11
**Related:** FRE-629 (Product Hunt launch day setup), FRE-647 (Beta program)

## Objective

Create Typeform survey template based on the beta feedback system plan (FRE-658). Survey will be distributed to beta users for weekly feedback collection on onboarding, usage, satisfaction, and feature priorities.

## Survey Platform

**Typeform Pro** - Selected for:
- High completion rates (5-7x better than static forms)
- Conditional logic for personalized experience
- Email automation integration
- Advanced analytics and reporting
- NPS tracking built-in

## Survey Structure (4 Sections, ~5 minutes total)

### Section 1: Onboarding (Week 1)
1. How did you hear about Scripter?
2. What screenwriting software do you currently use?
3. How easy was it to get started? (1-5 scale)
4. Did you complete your first script/page? (Y/N)
5. What almost stopped you from continuing?

### Section 2: Usage (Weeks 2-6)
1. How many days did you write with Scripter this week?
2. Which feature did you use most?
3. Rate your satisfaction (NPS 0-10)
4. What frustrated you this week?
5. What delighted you this week?
6. Feature request priority

### Section 3: Milestone Surveys
- First 10 pages completed
- First collaboration started
- First export completed

### Section 4: Open Feedback
1. What would delight you most in the next release?
2. What would frustrate you most?
3. Any other feedback?

## Distribution

- **Email automation:** Mailchimp integration
- **Discord:** #feedback-fridays channel
- **Beta signup form:** `/beta` page redirect

## Timeline

| Date | Action |
|------|--------|
| May 11 | Create Typeform account, build survey |
| May 12 | Configure email automation |
| May 13 | Test survey flow |
| May 14 | Go live with beta program |
| May 15-17 | Week 1 survey (onboarding)
| May 18-20 | Week 2-3 surveys (usage)
| May 21-23 | Week 4-5 surveys (usage)
| May 24-26 | Week 6 survey (launch readiness)

## Success Metrics

| Metric | Target | Current |
|--------|--------|---------|
| Weekly response rate | >50% | 0% |
| NPS Week 1 | >30 | - |
| NPS Week 3 | >40 | - |
| NPS Week 6 | >50 | - |
| Completion rate | >70% | - |
| Feature requests collected | 50+ | 0 |

## Deliverables

1. Typeform survey template (4 sections)
2. Email automation configuration
3. Discord bot integration
4. Analytics dashboard
5. Weekly response summary to stakeholders