# 2026-04-25

## Work Log

### FRE-577: Marketing Website ✅ COMPLETE
**Status:** All 8 pages deployed and functional

**Pages delivered:**
- Landing (`/`) - Hero, features, comparison, pricing, CTAs
- Features (`/features`) - 5 categories, 20+ feature cards
- Pricing (`/pricing`) - 3 tiers, comparison table, 8 FAQ items
- About (`/about`) - Mission, values, story, team
- FAQ (`/faq`) - 5 categories, 22 questions
- Blog (`/blog`) - Listing with 4 posts, category filter
- Blog Post (`/blog/:slug`) - Full articles with share, related posts
- 404 (`*`) - Custom error page with writing tip

**Assets:**
- 6 CSS stylesheets (~36KB total)
- 4 complete blog posts
- Full SEO + Open Graph implementation

**Time:** ~3 hours (completed 2026-04-24)

---

### FRE-580: Email Marketing Strategy ✅ DRAFTED
**File:** `/marketing/email-marketing-strategy.md`

**Deliverables:**
- 6 email sequences (waitlist, onboarding, conversion, trial, nurture, win-back)
- Transactional email templates
- Segmentation strategy (plan, behavior, use case)
- Tool recommendations (Customer.io $279/mo or Mailchimp free-200/mo)
- Compliance guidelines (CAN-SPAM, GDPR)
- A/B testing framework

**Goals (90 days):**
- 10,000 email subscribers
- 25% average open rate
- 5% average click rate
- $5,000 MRR from email conversions

**Time:** ~45 minutes

---

### FRE-581: Launch Campaign Plan ✅ DRAFTED
**File:** `/marketing/launch-campaign.md`

**Deliverables:**
- 3-phase launch plan (pre-launch, launch week, post-launch)
- Product Hunt strategy (day-by-day tactics)
- Press outreach list (TechCrunch, Verge, Variety, Deadline, etc.)
- Influencer advocate program (50 targets)
- Success metrics and budget breakdown

**Goals (30 days):**
- 10,000 signups
- 10+ press mentions
- Top 5 Product Hunt ranking
- 5,000 social followers

**Budget:** $3,400 one-time + $200/mo (can launch organic for $0)

**Time:** ~45 minutes

---

## Today's Priorities

1. **FRE-582: Referral Program** ✅ DRAFTED
2. **FRE-585: Analytics Dashboard** ✅ DRAFTED
3. **FRE-583: Partnership Outreach** ✅ DRAFTED
4. **FRE-584: Paid Ad Strategy** ✅ DRAFTED

---

### FRE-582: Referral Program ✅ DRAFTED
**File:** `/marketing/referral-program.md`

**Deliverables:**
- 3-tier reward structure (Free/Pro/Premium)
- 4 viral loops (collaboration, exports, public links, social)
- Milestone bonuses (5/10/25/50 referrals)
- Fraud prevention system
- Launch contest plan
- Dashboard specs (user + admin views)

**Goals (90 days):**
- 30% of signups from referrals
- Viral coefficient: 0.5+
- Cost per referral signup: <$5

**Budget:** $2,200/mo (conservative) to $7,000/mo (at scale)

**Time:** ~1 hour

---

### FRE-585: Analytics Dashboard ✅ DRAFTED
**File:** `/marketing/analytics-dashboard.md`

**Deliverables:**
- 8 dashboard sections (Executive, Acquisition, Activation, Conversion, Retention, Revenue, Referral, Content)
- North star metrics with targets
- Event tracking schema
- Alert system (Slack + weekly digest)
- Tool recommendations (GA4 + Mixpanel + Metabase)
- 4-week implementation timeline

**Primary KPIs:**
- 10k signups (30 days), 25k (90 days)
- 50% activation rate
- 10% paid conversion
- $20k MRR (90 days)
- 0.5+ viral coefficient

**Budget:** $0-1,200/mo for tools

**Time:** ~1 hour

---

### FRE-583: Partnership Outreach ✅ DRAFTED
**File:** `/marketing/partnership-strategy.md`

**Deliverables:**
- 5 partnership categories (Integration, Affiliate, Education, Association, Technology)
- Priority targets: StudioBinder, Final Draft, film schools, WGA
- Outreach templates (integration, affiliate, education)
- Affiliate program structure (20-35% commission tiers)
- Film school partnership offer (free faculty, 50% student discount)
- CRM tracking fields and success metrics

**Goals (90 days):**
- 5+ integration partnerships
- 10+ affiliate partners
- 3+ film school partnerships
- 1,000+ referral signups from partnerships

**Budget:** $15,000-35,000 (cash, excluding commissions)

**Time:** ~1 hour

---

### FRE-584: Paid Ad Strategy ✅ DRAFTED
**File:** `/marketing/paid-ad-strategy.md`

**Deliverables:**
- 4 primary channels (Google Search, Facebook/Instagram, YouTube, Reddit)
- Campaign structures with keyword lists and audience targeting
- Ad creative concepts (copy, visuals, video scripts)
- Retargeting strategy (4 segments)
- Landing page strategy (dedicated /vs/ pages)
- Budget forecast: $7k/mo (testing) → $16k/mo (scaling)
- Measurement framework with optimization cadence

**Goals (90 days):**
- 1,100 signups/month from paid
- CPA: <$20 (Search), <$15 (Social)
- 55 paid conversions/month
- LTV:CAC ratio 3:1+

**Budget:** $7,000-16,000/mo + $2,000 creative production

**Time:** ~1 hour

## Notes

- Marketing website is production-ready
- Launch campaign and email strategy documented
- Referral program designed with 4 viral loops
- Analytics dashboard spec ready for CTO implementation

---

## Summary

**Scripter Marketing Status:**

| Issue | Status | File |
|-------|--------|------|
| FRE-576 | ✅ Done | `/brand/identity.md` |
| FRE-577 | ✅ Done | 8 pages, 6 stylesheets |
| FRE-578 | ✅ Exists | `/marketing/content-calendar.md` |
| FRE-579 | ✅ Exists | `/marketing/social-media-strategy.md` |
| FRE-580 | ✅ Drafted | `/marketing/email-marketing-strategy.md` |
| FRE-581 | ✅ Drafted | `/marketing/launch-campaign.md` |
| FRE-582 | ✅ Drafted | `/marketing/referral-program.md` |
| FRE-583 | ✅ Drafted | `/marketing/partnership-strategy.md` |
| FRE-584 | ✅ Drafted | `/marketing/paid-ad-strategy.md` |
| FRE-585 | ✅ Drafted | `/marketing/analytics-dashboard.md` |

**✅ ALL 10 MARKETING ISSUES COMPLETE**

**Ready for:**
1. Launch execution (FRE-581)
2. Analytics implementation with CTO (FRE-585)
3. Partnership outreach (FRE-583)
4. Paid ads testing (FRE-584)

**Time logged today:** ~5 hours

---

## Final Deliverable: Launch Readiness Summary

**File:** `/marketing/LAUNCH_READINESS.md`

Created comprehensive launch checklist including:
- All 10 marketing issues completion status
- Pre-launch, launch week, and post-launch task lists
- 30-day and 90-day success metrics
- Budget summary ($3,700 one-time, $12k-29k/mo at scale)
- Dependencies and blockers (CTO: product stability, analytics)
- Risk assessment with mitigations
- Document index for all marketing files

**Status:** ✅ READY FOR LAUNCH (pending CTO product stability confirmation)