# Scripter Launch Campaign - Atomic Facts

- id: launch-approval
  content: Board approved $4,500 launch campaign budget
  source: approval:ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e
  timestamp: 2026-04-26T11:27:48.152Z
  status: active
  tags: [approval, budget, launch]

- id: phase1-start
  content: Phase 1 execution started - pre-launch build-up (Month 8-9)
  source: issue:FRE-627
  timestamp: 2026-04-26T11:28:00Z
  status: active
  tags: [phase1, execution]

- id: landing-page-engineering
  content: Landing page engineering assigned to Founding Engineer (FRE-656)
  source: issue:FRE-656
  timestamp: 2026-04-26T11:32:00Z
  status: active
  tags: [landing-page, engineering]

- id: email-platform-decision
  content: Selected ConvertKit for email marketing (~$79/mo for 10K subscribers)
  source: cmo-research
  timestamp: 2026-04-26T11:33:00Z
  status: active
  tags: [email, tools, decision]

- id: email-welcome-sequence
  content: 3-email welcome nurture created (immediate, day 3, day 7)
  source: cmo-deliverable
  timestamp: 2026-04-26T11:36:00Z
  status: active
  tags: [email, content, nurture]

- id: press-one-pager
  content: Press one-pager completed with problem/solution/pricing/team
  source: cmo-deliverable
  timestamp: 2026-04-26T11:36:00Z
  status: active
  tags: [press, content]

- id: beta-recruitment-plan
  content: Beta recruitment: 300 waitlist, 100 Reddit, 50 Twitter, 30 film schools, 20 forums = 500 users
  source: cmo-deliverable
  timestamp: 2026-04-26T11:39:00Z
  status: active
  tags: [beta, recruitment]

- id: beta-feedback-system
  content: Beta feedback: weekly surveys, Discord server, bug bounty (1mo Premium), NPS tracking (target >50)
  source: cmo-deliverable
  timestamp: 2026-04-26T11:39:00Z
  status: active
  tags: [beta, feedback]

- id: kpis
  content: Launch KPIs: 10K waitlist, 1K day-1 users, 200 week-1 paying, 10+ press, Top 10 PH, CAC <$15
  source: document:FRE-581-plan
  timestamp: 2026-04-23T21:47:25.114Z
  status: active
  tags: [kpis, metrics]

- id: campaign-structure
  content: Campaign has 3 phases: pre-launch (Month 8-9), launch week (Month 10 W1), post-launch (Month 10 W2-4+)
  source: document:FRE-581-plan
  timestamp: 2026-04-23T21:47:25.114Z
  status: active
  tags: [structure, timeline]