# Scripter Marketing Website — Content and Structure **Version:** 1.0 **Date:** April 22, 2026 **Author:** CMO --- ## Site Architecture ``` / (Homepage) /features /pricing /blog/ /blog/[slug] /about /faq /terms /privacy /signup /login ``` --- ## Homepage ### Hero Section **Headline:** Write screenplays faster, collaborate better, ship anywhere. **Subheadline:** The modern screenwriting platform built for how you actually work. Real-time collaboration, AI-powered writing, and industry-standard formatting — all in one place. **Primary CTA:** Start Writing Free (no credit card) **Secondary CTA:** See Features **Visual:** Product screenshot showing the screenplay editor with collaboration indicators ### Social Proof Bar - "Trusted by screenwriters at [studios/festivals]" (post-launch) - Product Hunt badge (post-launch) - Star rating placeholder ### Features Overview (3-column grid) 1. **Industry-Standard Formatting** — Automatic screenplay formatting. Scene headings, action, dialogue, parentheticals — all formatted to spec. 2. **Real-Time Collaboration** — Write together with your team. See changes live, leave comments, chat with video. 3. **AI Writing Assistant** — Get help with dialogue, scene descriptions, character analysis, and more. ### Comparison Section **Headline:** Why Scripter over [competitor]? **vs Final Draft:** - $7.99/mo vs $199 one-time (with no updates) - Real-time collaboration vs desktop-only - Works on any device vs macOS/Windows only - Cloud backup vs manual saves **vs WriterDuet:** - Unlimited projects on free tier vs 3 projects - Faster native desktop app (Tauri vs Electron) - Built-in AI writing assistant - 33% lower pricing ### Testimonial Section (post-launch) Placeholder for 3 user testimonials with photos and credits. ### CTA Section **Headline:** Ready to write your next script? **Subheadline:** Join thousands of screenwriters who've made the switch. Free to start, no credit card required. **CTA:** Start Writing Free --- ## Features Page ### Structure Organized by category with expandable sections: ### Writing Tools - **Screenplay Editor** — Full-featured editor with industry-standard formatting - **Auto-Format** — Intelligent formatting that understands screenplay structure - **Templates** — Feature film, TV pilot, short film, sitcom, podcast, treatment - **Typewriter Mode** — Keep your current line centered as you type - **Dictation** — Speak your script, we format it ### Collaboration - **Real-Time Editing** — Multiple writers, one document, zero conflicts - **Comments & Mentions** — Leave feedback inline, @mention your team - **Video Chat** — Built-in video calls for writing sessions - **Revision Tracking** — Color-coded changes with accept/reject workflow - **Version History** — Never lose a draft. Roll back to any point in time ### Organization - **Project Management** — Cards, sequencing, outlining tools - **Character Database** — Track characters, relationships, arcs - **Mind Maps** — Visual story structure planning - **Goal Setting** — Track your writing progress ### Export & Integration - **Export Formats** — PDF, Final Draft XML, Fountain, Screenplay Pro - **Open API** — Integrate with StudioBinder, IMDb, and more - **Cloud Backup** — Automatic saves to Google Drive, Dropbox ### AI Features (Premium) - **Smart Continuation** — AI suggests next lines and scenes - **Character Analysis** — Get insights on character consistency and development - **Scene Enhancement** — Improve descriptions, tighten dialogue - **Auto-Translate** — Translate scripts to 30+ languages - **ReadAloud** — TTS narration with distinct character voices --- ## Pricing Page ### Headline Simple pricing for every screenwriter. ### Subheadline Start free. Upgrade when you need more. No hidden fees, no surprises. ### Free Plan — $0/mo **For:** Screenwriters exploring the platform - Unlimited projects - Industry-standard formatting - Auto cloud saving - Mobile editing - Comments & mentions - Basic export (PDF, Fountain) - Google Drive / Dropbox backup **CTA:** Get Started Free ### Pro Plan — $7.99/mo ($5.99/yr annual) **For:** Professional screenwriters - Everything in Free, plus: - Real-time collaboration - Desktop app (macOS, Windows, Linux) - Offline writing - Video chat - Revision tracking - Custom themes and margins - Document statistics - Location/scene filters - Custom title pages - PDF security and watermarks **CTA:** Start Pro Trial (14 days) ### Premium Plan — $10.99/mo ($7.99/yr annual) **For:** Teams and power users - Everything in Pro, plus: - Infinite document history - AI writing assistant - Auto-translate (30+ languages) - ReadAloud narration - Multi-column tools - Priority support - API access **CTA:** Start Premium Trial (14 days) ### Comparison Table Full feature comparison matrix across all three plans. ### FAQ Accordion - "Can I switch plans anytime?" — Yes, upgrade or downgrade at any time. - "Is there a team plan?" — Contact us for custom team pricing. - "What happens to my scripts if I cancel?" — Your scripts are always yours. Download them in any format. - "Do you offer education discounts?" — Yes, 50% off for verified students and educators. --- ## Blog ### Structure - Category pages: Tips, Industry, Product, Community - Individual post pages with related posts sidebar - Newsletter signup in sidebar and footer ### Content Pillars 1. **Screenwriting Education** — How-to guides, formatting tips, structure advice 2. **Industry Insights** — Film news, festival coverage, market trends 3. **Product Updates** — Feature announcements, tips, tutorials 4. **Community** — Writer interviews, success stories, script spotlights ### SEO Target Keywords - "Final Draft alternative" - "online screenplay writer" - "free screenwriting software" - "collaborative screenwriting tool" - "screenplay format template" - "how to write a screenplay" --- ## About Page ### Headline Built by screenwriters, for screenwriters. ### Story [Placeholder for team story and mission] ### Mission Make professional screenwriting tools accessible to every storyteller. ### Values - **Accessibility** — Great tools shouldn't cost a fortune - **Collaboration** — Screenwriting is a team sport - **Innovation** — We're building the future of screenwriting - **Community** — We're screenwriters too --- ## FAQ Page ### Structure Categorized accordion: **Getting Started** - How do I create my first script? - Do I need to install anything? - Can I import scripts from Final Draft or WriterDuet? **Features** - What export formats are supported? - How does real-time collaboration work? - Can I work offline? **Pricing** - What's included in the free plan? - Can I try Pro or Premium before paying? - Do you offer refunds? **Technical** - What browsers are supported? - How is my data stored and secured? - Can I export my data if I leave? --- ## Technical Requirements ### Performance - Lighthouse score: 90+ on all metrics - First Contentful Paint: <1.5s - Time to Interactive: <3.5s - Core Web Vitals: All green ### SEO - Semantic HTML5 structure - Meta tags for each page - Open Graph and Twitter Card images - Structured data (Schema.org) - XML sitemap - robots.txt - Canonical URLs ### Analytics - Google Analytics 4 - Heatmap tool (Hotjar or similar) - Conversion tracking (signup, trial start, upgrade) - A/B testing framework ### Accessibility - WCAG 2.1 AA compliance - Keyboard navigation - Screen reader support - High contrast mode --- ## Conversion Optimization ### Primary Conversion Paths 1. Homepage → Signup (free) 2. Pricing → Signup (free or trial) 3. Blog → Signup (contextual CTAs) 4. Features → Pricing → Signup ### CTA Placement - Hero section (above fold) - After features overview - After comparison section - Sticky header button - Footer - Exit intent popup (after 30s or scroll to bottom) ### Trust Signals - "No credit card required" near free signup - Security badges (SSL, data encryption) - User counts (post-launch) - Press logos (post-launch)