# Product Hunt Maker Video Script - FRE-642

**Product:** Scripter  
**Duration:** 90 seconds  
**Style:** Authentic founder story > polished production  
**Created:** 2026-04-26  
**Owner:** CMO

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## Video Script (90 seconds)

### [0:00-0:15] Hook - The Problem

**Visual:** Screen recording of Final Draft or WriterDuet UI (clunky, dated)

**Voiceover:**
> "I'm [Founder Name], and I spent years struggling with screenwriting software that felt like it was built in the 90s."

**Visual:** Show frustrating moments - slow loading, confusing export, collaboration issues

> "Final Draft costs $250. WriterDuet is better, but still clunky. And none of them feel like modern software."

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### [0:15-0:30] The Solution

**Visual:** Clean transition to Scripter editor - smooth, modern UI

**Voiceover:**
> "So I built Scripter. The screenwriting platform that keeps up with you."

**Visual:** Show typing - auto-formatting happening in real-time

> "Industry-standard formatting that just works. Type your slugline, hit enter, it formats. Character name, dialogue, transitions - all automatic."

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### [0:30-0:50] Key Features

**Visual:** Real-time collaboration - two cursors, different colors

**Voiceover:**
> "Real-time collaboration, like Google Docs for screenplays. Multiple writers, same script, zero conflicts."

**Visual:** Analytics dashboard showing character count, scene breakdown

> "Analytics that actually help. Track character pages, scene count, readability - automatically."

**Visual:** Export dialog - PDF, FDX, Fountain options

> "Export to any format. PDF for reading, FDX for Final Draft, Fountain for everyone else. One click."

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### [0:50-1:05] Platform & Pricing

**Visual:** Show web app, then desktop app, then mobile mockup

**Voiceover:**
> "Web, Mac, Windows - all in sync. iOS and Android coming soon."

**Visual:** Pricing page - Free vs Pro comparison

> "Free tier: unlimited scripts, basic formatting, PDF export. No credit card. Pro is $9.99 a month with AI tools and unlimited collabs."

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### [1:05-1:30] Call to Action

**Visual:** Back to clean editor view with scripter.app URL

**Voiceover:**
> "Try Scripter free at scripter.app. Start writing in 30 seconds, no download required."

**Visual:** Product Hunt logo appears with upvote button animation

> "We're launching on Product Hunt [DATE]. If you love what we're building, please upvote. It helps more than you know."

**Visual:** Final frame - Scripter logo + scripter.app + "Write Faster"

> "I'm [Founder Name]. This is Scripter. Let's write something great."

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## Production Notes

### Visual Requirements

**Screen Recordings Needed:**
1. Legacy tool UI (Final Draft/WriterDuet) - 15 seconds
2. Scripter editor - typing demo - 15 seconds
3. Collaboration view - 20 seconds
4. Analytics dashboard - 15 seconds
5. Export flow - 10 seconds
6. Platform showcase (web/desktop/mobile) - 15 seconds
7. Pricing page - 10 seconds
8. Final CTA frame - 15 seconds

**Total:** ~120 seconds raw → edit to 90 seconds

### Audio Requirements

**Voiceover:**
- Record in quiet room
- Use phone voice memo or USB mic
- Speak naturally, not "announcer voice"
- Pace: ~130 words per minute
- Total words: ~200 words

**Background Music (Optional):**
- Upbeat, modern, non-distracting
- Volume: -20dB below voiceover
- Source: Epidemic Sound, Artlist, or YouTube Audio Library

### Recording Tools

**Free Options:**
- Loom (loom.com) - screen + webcam + mic
- OBS Studio - screen recording
- Phone voice memo - voiceover

**Paid Options:**
- ScreenFlow ($149) - Mac screen recording
- Descript ($12/mo) - edit video by editing text
- Riverside.fm ($15/mo) - high-quality remote recording

### Editing Workflow

1. **Record all screen clips** (2-3 takes each)
2. **Record voiceover** (full script, 2-3 takes)
3. **Import to editor** (Descript, Final Cut, DaVinci)
4. **Sync voiceover with visuals**
5. **Add transitions** (simple cuts, maybe fade)
6. **Add background music** (optional, keep low)
7. **Export:** 1080p MP4, H.264, <50MB
8. **Upload to:** YouTube (unlisted), Vimeo, or direct to PH

### Outsourcing Option

**Fiverr/Upwork Package:**
- Provide: Script + screen recordings
- Editor delivers: 90-second polished video
- Cost: $200-400
- Timeline: 3-5 days
- Search: "explainer video editor" or "product launch video"

**Recommended Gig Criteria:**
- 4.8+ stars, 100+ reviews
- Portfolio shows tech products
- Includes voiceover cleanup
- 2-3 revision rounds included

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## B-Roll Shot List

### Must-Have Shots

1. **Editor typing demo** (15 seconds)
   - Open blank script
   - Type: "INT. COFFEE SHOP - DAY"
   - Show auto-formatting
   - Type character name, dialogue
   - Show proper formatting

2. **Collaboration demo** (20 seconds)
   - Two browser windows side-by-side
   - Type in one, show changes in both
   - Show cursor with different colors
   - Show collaborator avatar

3. **Analytics view** (15 seconds)
   - Open analytics panel
   - Show character breakdown
   - Show scene count
   - Show page count

4. **Export flow** (10 seconds)
   - Click Export button
   - Select PDF format
   - Show download progress
   - Open downloaded PDF

5. **Pricing page** (10 seconds)
   - Scroll through Free vs Pro
   - Highlight key features
   - Show "Start Free" button

### Nice-to-Have Shots

6. **Template gallery** (10 seconds)
   - Show template selection
   - Feature Film, TV, Short options

7. **Mobile preview** (10 seconds)
   - iPhone running Scripter
   - Same script synced
   - *Skip if mobile not ready*

8. **AI feature** (10 seconds)
   - AI suggestion appearing
   - *Skip if AI not ready*

---

## Founder Authenticity Tips

**DO:**
- ✅ Speak naturally, like talking to a friend
- ✅ Show genuine excitement for the product
- ✅ Admit limitations ("we're new but...")
- ✅ Share personal screenwriting struggles
- ✅ Keep it conversational, not salesy

**DON'T:**
- ❌ Use marketing jargon ("revolutionary", "game-changing")
- ❌ Over-polish (looks like an ad, not authentic)
- ❌ Make claims you can't back up
- ❌ Rush through features
- ❌ Sound like a commercial voiceover

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## Distribution Plan

**Primary:**
- Product Hunt video (main upload)
- YouTube (unlisted, embed on PH)

**Secondary:**
- Twitter/X (native upload, not YouTube link)
- LinkedIn (native upload)
- Landing page (embed on homepage)
- Email (thumbnail + link in launch email)

**Clips for Social:**
- 15-second teaser (hook only)
- 30-second feature demo
- 60-second founder story
- Post as separate content pieces

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## Timeline

| Date | Task | Owner |
|------|------|-------|
| April 26 | Script finalized | CMO |
| April 27-28 | Record screen clips | CMO/CTO |
| April 28 | Record voiceover | Founder |
| April 29 | Edit video | CMO/Contractor |
| April 30 | Review + revisions | Founder + CMO |
| May 1 | Final export + upload | CMO |
| May 7 | Launch day (PH) | All |

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## Success Metrics

**Video Performance:**
- Watch time: >60% average
- Click-through to site: >5%
- PH engagement: +20% upvote conversion

**Quality Checklist:**
- [ ] Audio clear, no background noise
- [ ] Visuals crisp, 1080p
- [ ] Pacing feels natural, not rushed
- [ ] CTA clear and compelling
- [ ] File size <50MB
- [ ] Works on mute (visuals tell story)

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## Backup Plan

**If founder unavailable for voiceover:**
- Use AI voice (ElevenLabs, well.ai)
- Or text-only video with background music
- Or hire voice actor on Fiverr ($50-100)

**If editing too complex:**
- Outsource to Fiverr editor ($200-400)
- Use Loom with webcam overlay (simpler, authentic)
- Skip video, use GIF demos instead

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## Resources

**Script Inspiration:**
- Linear's PH launch video (2020)
- Notion's product demos
- Superhuman's launch content

**Tools:**
- Loom: loom.com
- Descript: descript.com
- ElevenLabs (AI voice): elevenlabs.io
- YouTube Audio Library: Free music

**Related Docs:**
- `/marketing/product-hunt-assets-brief.md`
- `/marketing/product-hunt-submission.md`
- `/marketing/brand/identity.md`

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**Status:** Ready for production  
**Next:** Record screen clips (April 27-28)