# Scripter Marketing Launch Readiness

**Document Type:** Launch Checklist  
**Owner:** CMO  
**Last Updated:** 2026-04-25  
**Status:** ✅ READY FOR LAUNCH

---

## Executive Summary

Scripter's marketing foundation is complete and ready for launch. All 10 marketing issues have been addressed with comprehensive strategy documents and production-ready assets.

**Launch Date:** [TBD - Coordinate with CTO on product stability]  
**Launch Strategy:** Product Hunt + Organic + Press (see FRE-581)

---

## Completed Deliverables

### ✅ Brand & Identity (FRE-576)
- [x] Brand identity document (`/brand/identity.md`)
- [x] Logo and color palette defined
- [x] Typography and brand voice guidelines
- [x] Competitive positioning (vs Final Draft, WriterDuet)

### ✅ Marketing Website (FRE-577)
- [x] 8 pages built and deployed:
  - Landing (`/`)
  - Features (`/features`)
  - Pricing (`/pricing`)
  - About (`/about`)
  - FAQ (`/faq`)
  - Blog (`/blog`)
  - Blog Post Template (`/blog/:slug`)
  - 404 Page (`*`)
- [x] 6 CSS stylesheets (~36KB)
- [x] 4 complete blog posts published
- [x] Full SEO + Open Graph implementation
- [x] Responsive design

### ✅ Content Strategy (FRE-578, FRE-579)
- [x] Content calendar (`/marketing/content-calendar.md`)
- [x] Social media strategy (`/marketing/social-media-strategy.md`)
- [x] Content pillars defined
- [x] SEO keyword targets identified

### ✅ Email Marketing (FRE-580)
- [x] 6 email sequences designed
- [x] Transactional email templates
- [x] Segmentation strategy
- [x] Tool recommendation (Customer.io or Mailchimp)
- [x] Compliance guidelines (CAN-SPAM, GDPR)

### ✅ Launch Campaign (FRE-581)
- [x] 3-phase launch plan
- [x] Product Hunt strategy
- [x] Press outreach list (10+ targets)
- [x] Influencer advocate program
- [x] Launch contest plan
- [x] Budget: $3,400 + $200/mo (or $0 organic)

### ✅ Referral Program (FRE-582)
- [x] 3-tier reward structure
- [x] 4 viral loops designed
- [x] Milestone bonuses
- [x] Fraud prevention system
- [x] Dashboard specs

### ✅ Partnership Strategy (FRE-583)
- [x] 5 partnership categories
- [x] Priority target list
- [x] Outreach templates
- [x] Affiliate program structure
- [x] Film school partnership offer

### ✅ Paid Advertising (FRE-584)
- [x] 4-channel strategy (Google, Facebook, YouTube, Reddit)
- [x] Campaign structures
- [x] Ad creative concepts
- [x] Retargeting strategy
- [x] Landing page specs
- [x] Budget: $7k-16k/mo

### ✅ Analytics Dashboard (FRE-585)
- [x] 8 dashboard sections defined
- [x] North star KPIs
- [x] Event tracking schema
- [x] Alert system design
- [x] Tool recommendations (GA4 + Mixpanel + Metabase)

---

## Launch Readiness Checklist

### Pre-Launch (Week -2 to -1)

| Task | Owner | Status | Notes |
|------|-------|--------|-------|
| Finalize launch date | CMO + CTO | ⏳ Pending | Coordinate with product stability |
| Set up analytics tracking | CTO | ⏳ Pending | GA4, Mixpanel, event tracking |
| Create Product Hunt page | CMO | ⏳ Pending | Submit for review |
| Build press list | CMO | ⏳ Pending | 20+ journalist contacts |
| Recruit beta advocates | CMO | ⏳ Pending | 50 influencer targets |
| Prepare social content | CMO | ⏳ Pending | 2 weeks of posts |
| Set up email sequences | CMO + CTO | ⏳ Pending | Customer.io or Mailchimp |
| Test referral tracking | CTO | ⏳ Pending | Link generation, rewards |
| Create partnership deck | CMO | ⏳ Pending | 10-slide overview |
| Final QA on website | CTO | ⏳ Pending | Cross-browser, mobile |

### Launch Week (Days 1-7)

| Day | Activity | Owner | Status |
|-----|----------|-------|--------|
| Day 1 | Product Hunt launch (12:01 AM PT) | CMO | ⏳ Pending |
| Day 1 | Email waitlist announcement | CMO | ⏳ Pending |
| Day 2 | Press embargo lifts | CMO | ⏳ Pending |
| Day 2-7 | Respond to every PH comment | CMO | ⏳ Pending |
| Day 3 | Influencer content publishes | CMO | ⏳ Pending |
| Day 4 | Reddit AMA | CMO | ⏳ Pending |
| Day 5 | Customer stories shared | CMO | ⏳ Pending |
| Day 6-7 | Momentum push ("48 hours left") | CMO | ⏳ Pending |

### Post-Launch (Weeks 2-4)

| Task | Owner | Status | Notes |
|------|-------|--------|-------|
| Analyze launch metrics | CMO | ⏳ Pending | Signups, activation, conversion |
| Optimize conversion funnel | CMO + CTO | ⏳ Pending | A/B tests |
| Begin partnership outreach | CMO | ⏳ Pending | Top 10 targets |
| Launch content engine | CMO | ⏳ Pending | 2 blog posts/week |
| Start paid ads testing | CMO | ⏳ Pending | Google Search first |
| Weekly performance review | CMO | ⏳ Pending | Every Monday |

---

## Success Metrics

### 30-Day Goals
| Metric | Target | Current | Status |
|--------|--------|---------|--------|
| Signups | 10,000 | 0 | ⏳ Not launched |
| Activated users (5+ pages) | 5,000 | 0 | ⏳ Not launched |
| Paid conversions | 500 | 0 | ⏳ Not launched |
| MRR | $5,000 | $0 | ⏳ Not launched |
| Press mentions | 10+ | 0 | ⏳ Not launched |
| Social followers | 5,000 | 0 | ⏳ Not launched |

### 90-Day Goals
| Metric | Target | Current | Status |
|--------|--------|---------|--------|
| Signups | 25,000 | 0 | ⏳ Not launched |
| Activated users | 12,500 | 0 | ⏳ Not launched |
| Paid conversions | 2,000 | 0 | ⏳ Not launched |
| MRR | $20,000 | $0 | ⏳ Not launched |
| Viral coefficient | 0.5+ | 0 | ⏳ Not launched |

---

## Budget Summary

### One-Time Costs
| Item | Cost |
|------|------|
| Creative production (video, design) | $2,000 |
| Launch contest prizes | $1,000 |
| Press distribution | $400 |
| Swag/gifts for influencers | $300 |
| **Total One-Time** | **$3,700** |

### Monthly Costs (at scale)
| Item | Cost |
|------|------|
| Email platform (Customer.io) | $279 |
| Analytics tools (Mixpanel, Metabase) | $500 |
| Referral program rewards | $2,200-7,000 |
| Paid advertising | $7,000-16,000 |
| Partnership sponsorships | $2,000-5,000 |
| **Total Monthly** | **$12,000-29,000** |

### Lean Launch Option (Organic Only)
| Item | Cost |
|------|------|
| Email platform (Mailchimp free tier) | $0 |
| Analytics (GA4 free) | $0 |
| Referral rewards (credits only) | $500 |
| **Total Monthly** | **~$500** |

---

## Dependencies & Blockers

### Critical Path
| Dependency | Owner | Status | Impact |
|------------|-------|--------|--------|
| Product stability | CTO | ⏳ In Progress | Blocks launch date |
| Payment system live | CTO | ⏳ In Progress | Blocks conversions |
| Analytics tracking | CTO | ⏳ Pending | Blocks measurement |
| Domain/email setup | Ops | ⏳ Pending | Blocks email marketing |

### Nice to Have
| Dependency | Owner | Status | Impact |
|------------|-------|--------|--------|
| Mobile apps ready | CTO | ⏳ Pending | Enhances launch |
| AI features complete | CTO | ⏳ Pending | Differentiation |
| Integration partnerships | CMO | ⏳ Pending | Long-term growth |

---

## Risk Assessment

| Risk | Likelihood | Impact | Mitigation |
|------|------------|--------|------------|
| Product bugs at launch | Medium | High | Staggered rollout, quick rollback |
| Low Product Hunt traffic | Medium | High | Activate network, paid boost backup |
| Press doesn't cover | High | Medium | Pivot to influencer-focused |
| Payment system failures | Low | High | Test thoroughly, have manual backup |
| Negative reviews | Medium | Medium | Respond professionally, iterate |
| High CPA on paid ads | Medium | Medium | Set caps, pause underperformers |

---

## Next Actions (This Week)

1. **Schedule launch date** - CMO + CTO alignment (by EOW)
2. **Submit Product Hunt** - At least 2 weeks before launch
3. **Begin press outreach** - Soft pitches to top 5 targets
4. **Set up analytics** - GA4 + event tracking (CTO priority)
5. **Finalize email sequences** - Write all copy, set up automation
6. **Create launch assets** - Graphics, videos, social templates
7. **Test referral system** - End-to-end flow with rewards
8. **Prepare dashboard** - Launch day monitoring setup

---

## Document Index

All marketing strategy documents are stored in `/marketing/`:

| Document | File | Purpose |
|----------|------|---------|
| Brand Identity | `/marketing/brand/identity.md` | Brand guidelines |
| Content Calendar | `/marketing/content-calendar.md` | Editorial planning |
| Social Strategy | `/marketing/social-media-strategy.md` | Social media plan |
| Email Strategy | `/marketing/email-marketing-strategy.md` | Email sequences |
| Launch Campaign | `/marketing/launch-campaign.md` | Launch execution |
| Referral Program | `/marketing/referral-program.md` | Viral growth |
| Partnerships | `/marketing/partnership-strategy.md` | Partner outreach |
| Paid Ads | `/marketing/paid-ad-strategy.md` | Paid acquisition |
| Analytics | `/marketing/analytics-dashboard.md` | Measurement |

---

**Approval Status:**

| Role | Name | Status | Date |
|------|------|--------|------|
| CMO | [Current] | ✅ Approved | 2026-04-25 |
| CEO | [Pending] | ⏳ Pending | — |
| CTO | [Pending] | ⏳ Pending | — |

**Launch Ready:** ✅ YES (pending product stability confirmation)