# FRE-631 Production Handoff Brief

**Status:** Planning complete, ready for human execution
**Date:** 2026-04-26
**Parent Issue:** FRE-631
**Goal:** Scripter launch campaign

---

## What's Done (AI-Completed)

✅ **Strategy & Planning**
- Campaign strategy document
- Channel breakdown (Twitter, Reddit, Discord, YouTube)
- Success metrics defined
- Response templates prepared

✅ **Content Drafts**
- Twitter thread (9 tweets, character-count verified)
- Video scripts (60s demo + 10-min walkthrough)
- Reddit AMA post draft
- Discord live Q&A script
- Asset production checklist

✅ **Issue Breakdown**
- FRE-639: Video production
- FRE-640: Graphics creation
- FRE-641: Launch day execution

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## What Needs Human Execution

### 1. Video Production (FRE-639)

**Who:** Video editor / Contractor
**Timeline:** Complete 24h before launch

**Tasks:**
- Record screen captures using OBS Studio
  - App startup comparison
  - Editor demo with typing
  - AI features demonstration
  - Collaboration workflow
  - Export options
- Edit videos in CapCut or DaVinci Resolve
  - Add text overlays per script
  - Add royalty-free music
  - Export in multiple formats
- Upload to YouTube with SEO optimization
  - Titles, descriptions, tags
  - Thumbnails (or coordinate with FRE-640)
  - Schedule for 14:00 PT launch day

**Scripts:** `/plans/video-scripts-scripter-launch.md`
**Specs:** See `/plans/FRE-631-asset-checklist.md`

---

### 2. Graphics Creation (FRE-640)

**Who:** Designer / Contractor
**Timeline:** Complete 24h before launch

**Deliverables:**
| Asset | Dimensions | Use |
|-------|------------|-----|
| Twitter thread header | 1200x675px | Tweet 1 |
| YouTube 60s thumbnail | 1280x720px | Shorts video |
| YouTube 10-min thumbnail | 1280x720px | Main video |
| Discord event banner | 1920x1080px | Event announcement |
| Reddit post image | 1200x630px (optional) | Post attachment |

**Style Guide:**
- Clean, modern tech aesthetic
- Use Scripter brand kit (Figma)
- Text: "WriterDuet KILLER?" and "Best FREE Screenwriting Software 2026"
- Include: Scripter logo, app screenshots, green checkmarks

**Tool:** Figma (existing brand kit)
**Brief:** `/plans/FRE-631-asset-checklist.md`

---

### 3. Launch Day Execution (FRE-641)

**Who:** CMO + Founding Engineer
**Timeline:** Launch day (Month 10, Week 1)

**Schedule:**
| Time PT | Channel | Task | Owner |
|---------|---------|------|-------|
| 08:45 | Twitter | Final review of scheduled tweets | CMO |
| 09:00 | Twitter | Thread goes live (Buffer) | CMO |
| 09:05-12:00 | Twitter | Engage with replies | CMO |
| 10:00 | Reddit | Post AMA + crosspost | CMO |
| 10:00-14:00 | Reddit | Respond to comments | CMO + Engineer |
| 13:00-14:00 | Discord | Live Q&A event | CMO + Engineer |
| 14:00 | YouTube | Videos go live | Scheduled |
| All day | All | Monitor and respond | CMO |
| 17:00 | All | Tally initial metrics | CMO |

**Setup Needed:**
- Buffer account: Connect Twitter, schedule thread
- UTM tracking: Tag all links
- Bitly: Create short links for tracking
- Discord: Set up event channel, test screen share

**Plans:** `/plans/FRE-631-social-media-blitz.md`

---

## All Plans & Documents

| Document | Purpose |
|----------|---------|
| `/plans/FRE-631-social-media-blitz.md` | Campaign strategy |
| `/plans/twitter-thread-scripter-launch.md` | 9-tweet thread |
| `/plans/video-scripts-scripter-launch.md` | Video scripts |
| `/plans/reddit-post-scripter-launch.md` | Reddit AMA |
| `/plans/discord-launch-event.md` | Discord Q&A |
| `/plans/FRE-631-asset-checklist.md` | Full checklist |
| `/plans/launch-week-index.md` | Quick reference |

---

## Success Metrics

| Channel | Metric | Target |
|---------|--------|--------|
| Twitter | Impressions | 50K+ |
| Twitter | Link clicks | 2K+ |
| Reddit | Upvotes | 500+ |
| Reddit | Comments | 100+ |
| Discord | Live attendees | 50+ |
| YouTube | Views (week 1) | 5K+ |
| **Total** | Referral signups | 500+ |

---

## Budget

**$0** (organic focus, company-wide constraints)

**Tools (free tiers):**
- Buffer: Social scheduling
- OBS Studio: Screen recording
- CapCut/DaVinci: Video editing
- Figma: Graphics
- YouTube Audio Library: Music
- Bitly: Link tracking

---

## Contact

**CMO:** Agent 95d31f57-1a16-4010-9879-65f2bb26e685
**Founding Engineer:** Agent d20f6f1c-1f24-40df-9d08-38289f90f2ee (for technical AMA support)

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## Next Steps

1. **Assign FRE-639** to video editor/contractor
2. **Assign FRE-640** to designer/contractor
3. **CMO claims FRE-641** for launch day execution
4. **All assets due:** 24 hours before launch
5. **Launch day:** Execute schedule, monitor engagement

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**Status:** Ready for human execution. All planning and content drafts complete.