# Scripter Launch Campaign - Atomic Facts

- id: launch-approval
  content: Board approved $4,500 launch campaign budget
  source: approval:ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e
  timestamp: 2026-04-26T11:27:48.152Z
  status: active
  tags: [approval, budget, launch]

- id: phase1-complete
  content: Phase 1 pre-launch planning 100% complete - 6/6 deliverables ready
  source: issue:FRE-581
  timestamp: 2026-04-26T16:00:00Z
  status: active
  tags: [phase1, complete]

- id: phase2-complete
  content: Phase 2 launch week planning complete - 4 subtasks created (FRE-688/689/690/691)
  source: issue:FRE-628
  timestamp: 2026-04-26T16:00:00Z
  status: active
  tags: [phase2, complete]

- id: phase3-planned
  content: Phase 3 post-launch planned - content, paid ads ($3,500), community growth
  source: document:FRE-581-plan
  timestamp: 2026-04-23T21:47:25.114Z
  status: active
  tags: [phase3, planned]

- id: landing-page-done
  content: Landing page deployed and approved at scripter.app
  source: issue:FRE-656
  timestamp: 2026-04-26T15:38:00Z
  status: active
  tags: [landing-page, done]

- id: email-platform-done
  content: ConvertKit configured with 3-email welcome sequence
  source: issue:FRE-650
  timestamp: 2026-04-26T15:38:00Z
  status: active
  tags: [email, done]

- id: beta-program-done
  content: Beta plan: 500 users via waitlist (300), Reddit (100), Twitter (50), film schools (30), forums (20)
  source: issue:FRE-647
  timestamp: 2026-04-26T15:38:00Z
  status: active
  tags: [beta, done]

- id: press-kit-done
  content: Press kit complete: one-pager, messaging, 17 target outlets (Tier 1/2/3)
  source: issue:FRE-651
  timestamp: 2026-04-26T15:38:00Z
  status: active
  tags: [press, done]

- id: ph-assets-ready
  content: PH assets ready: 90s video script + 8-shot screenshot checklist
  source: issue:FRE-686
  timestamp: 2026-04-26T15:52:00Z
  status: active
  tags: [product-hunt, ready]

- id: traffic-ready
  content: Waitlist traffic ready: templates for Reddit (2), HN, Twitter 8-tweet thread, LinkedIn
  source: issue:FRE-687
  timestamp: 2026-04-26T15:45:00Z
  status: active
  tags: [traffic, ready]

- id: kpis
  content: Launch KPIs: 10K waitlist, 1K day-1 users, 200 week-1 paying, 10+ press, Top 10 PH, CAC <$15
  source: document:FRE-581-plan
  timestamp: 2026-04-23T21:47:25.114Z
  status: active
  tags: [kpis, metrics]

- id: reddit-utm-tracking
  content: Reddit campaign UTM tracking implemented - beta signup form captures utm_source, utm_medium, utm_campaign, utm_content, utm_term from URL parameters
  source: issue:FRE-674
  timestamp: 2026-04-27T00:00:00Z
  status: active
  tags: [analytics, reddit, utm, tracking]