# Buffer Queue - Twitter Thread - FRE-631

**Created:** 2026-04-27
**Platform:** Buffer (free tier)
**Campaign:** Scripter Launch
**Scheduled:** Launch day 09:00 PT

---

## Buffer Account Setup

### Step 1: Create Account
1. Go to buffer.com
2. Click "Get Started Free"
3. Sign up with email or Google account
4. Choose free plan (3 channels, 10 posts)

### Step 2: Connect Twitter
1. Click "Add Channel"
2. Select Twitter/X
3. Authorize Buffer access to @scripterapp
4. Verify profile displays correctly

### Step 3: Load Queue
Copy/paste tweets below into Buffer queue.

---

## Tweet Queue (9 Tweets)

### Tweet 1 - Schedule: 09:00 PT
```
We spent 10 months building a WriterDuet killer from scratch.

Here's what 2M+ screenwriters hate about their current tool (and how we fixed it):

🧵👇
```
**Media:** Thread header image (1200x675px)
**Link:** None

---

### Tweet 2 - Schedule: 09:05 PT
```
WriterDuet is built on Firebase + React from 2015.

Result:
❌ Slow startup (Electron = 500MB+ RAM)
❌ Clunky mobile apps
❌ No AI features
❌ $13.99/mo for premium

Screenwriters deserve better in 2026.
```
**Media:** None
**Link:** None

---

### Tweet 3 - Schedule: 09:10 PT
```
Meet Scripter:

✅ Tauri + SolidJS = 50MB RAM, instant startup
✅ Native-feeling desktop apps (macOS, Windows, Linux)
✅ Web app + PWA
✅ Single codebase, zero Electron tax

Modern stack for modern writers.
```
**Media:** Screenshot of app startup comparison
**Link:** None

---

### Tweet 4 - Schedule: 09:15 PT
```
Built-in AI that actually helps:

🤖 Continuation: Stuck on a scene? AI suggests next beats
🤖 Character analysis: Track arcs, relationships, dialogue patterns
🤖 Format fixer: Auto-corrects screenplay formatting

Not a gimmick. A writing partner.
```
**Media:** GIF of AI continuation feature
**Link:** None

---

### Tweet 5 - Schedule: 09:20 PT
```
Real-time collaboration that works:

✏️ Multi-user editing (like Google Docs)
📹 Video chat built-in (no Zoom needed)
🌳 Version branching: Explore alternate endings
💬 Comments + mentions

Writers' room, anywhere.
```
**Media:** Screenshot of collaboration view
**Link:** None

---

### Tweet 6 - Schedule: 09:25 PT
```
Our free tier vs WriterDuet:

Scripter Free:
✅ Unlimited projects
✅ All core features
✅ Desktop + web access

WriterDuet Free:
❌ 3 projects max
❌ Limited features

We're not nickel-and-diming you.
```
**Media:** Comparison graphic
**Link:** None

---

### Tweet 7 - Schedule: 09:30 PT
```
Pricing that undercuts WriterDuet by 20%:

Scripter Pro: $7.99/mo (vs $11.99)
- Video chat
- Revision tracking
- Export to Final Draft XML

Scripter Premium: $10.99/mo (vs $13.99)
- Everything + AI features
```
**Media:** Pricing table graphic
**Link:** None

---

### Tweet 8 - Schedule: 09:35 PT
```
60 seconds to see why writers are switching:

[VIDEO: Screen recording showing]
- Instant app startup
- Clean editor UI
- AI continuation in action
- Real-time collaboration
- Export options

Watch → [YouTube link]
```
**Media:** 60s demo video (square 1:1 format)
**Link:** `https://youtube.com/watch?v=SCRIPTER?utm_source=twitter&utm_campaign=launch`

---

### Tweet 9 - Schedule: 09:40 PT
```
Ready to write your next script faster?

🎬 Try Scripter free: https://scripter.app?utm_source=twitter&utm_campaign=launch
💬 Join our Discord: https://discord.gg/scripter?utm_source=twitter&utm_campaign=launch
🐦 Follow for updates

We're giving 20% off first year to early adopters. Use code: LAUNCH20

Let's make screenwriting awesome again. ✍️
```
**Media:** Scripter logo or hero image
**Link:** `https://scripter.app?utm_source=twitter&utm_campaign=launch`

---

## Media Attachments

### Required Assets (from FRE-640)
| Tweet | Asset | Dimensions | Status |
|-------|-------|------------|--------|
| 1 | Thread header | 1200x675px | backlog |
| 3 | Startup comparison | 1200x675px | backlog |
| 4 | AI feature GIF | 600x400px | backlog |
| 5 | Collaboration view | 1200x675px | backlog |
| 6 | Comparison graphic | 1200x675px | backlog |
| 7 | Pricing table | 1200x675px | backlog |
| 8 | Demo video | 1080x1080px (1:1) | backlog (FRE-639) |
| 9 | Hero image | 1200x675px | backlog |

### Backup Plan (If Graphics Not Ready)
- Use plain text tweets without images
- Use app screenshots as placeholders
- Launch with text-only thread (still effective)

---

## Posting Schedule

### Launch Day Timeline (PT)
| Time | Action | Tweet |
|------|--------|-------|
| 08:45 | Final queue review | All |
| 09:00 | Tweet 1 goes live | Hook |
| 09:05 | Tweet 2 auto-posts | Problem |
| 09:10 | Tweet 3 auto-posts | Solution |
| 09:15 | Tweet 4 auto-posts | AI feature |
| 09:20 | Tweet 5 auto-posts | Collaboration |
| 09:25 | Tweet 6 auto-posts | Free tier |
| 09:30 | Tweet 7 auto-posts | Pricing |
| 09:35 | Tweet 8 auto-posts | Demo video |
| 09:40 | Tweet 9 auto-posts | CTA |
| 09:45+ | Manual engagement | Replies |

### Buffer Free Tier Limits
- **Max scheduled posts:** 10 at a time
- **Our queue:** 9 tweets ✅
- **Channels:** 3 (Twitter, Reddit, LinkedIn)
- **Analytics:** Not included (use Twitter native)

---

## Engagement Plan (Post-Launch)

### First 2 Hours (Critical)
- [ ] Respond to every reply within 15 min
- [ ] Quote-retweet positive mentions
- [ ] Thank users for feedback
- [ ] Answer questions about features/pricing

### First 24 Hours
- [ ] Check notifications every 2 hours
- [ ] Share 2-3 user testimonials
- [ ] Engage with related conversations (#Screenwriting)
- [ ] Monitor sentiment (positive/negative ratio)

### Response Templates

**"Looks cool, trying it now!"**
```
Thanks! Let us know what you think. Join our Discord if you have questions: 
[U TM link]
```

**"How does X compare to WriterDuet?"**
```
Great question! [Specific answer]. Try it free and see the difference: 
[UTM link]
```

**"When will mobile app be ready?"**
```
Web app works great on mobile now (PWA). Native iOS/Android in development. 
What features do you need most?
```

**"Can I import from Final Draft?"**
```
Yes! We support Fountain + Final Draft XML import/export. Direct .fdx on 
the roadmap. Most users export to PDF/XML and we handle that perfectly!
```

---

## Analytics Tracking

### Twitter Native Analytics
**Access:** analytics.twitter.com

**Metrics to Track (Day 1):**
- Impressions per tweet
- Engagement rate
- Link clicks (Tweet 9)
- Video views (Tweet 8)
- Profile visits
- New followers

**Metrics to Track (Week 1):**
- Total impressions (target: 50K+)
- Total link clicks (target: 2K+)
- Video completion rate
- Follower growth

### Buffer Metrics (Free Tier)
- Post performance (clicks, likes, retweets)
- Best time to post insights
- Queue status

### Manual Tracking Spreadsheet
Create Google Sheet:
```
Date | Tweet # | Impressions | Engagements | Link Clicks | Notes
```

---

## Troubleshooting

### Tweet Fails to Post
1. Check Buffer queue status
2. Verify Twitter account is connected
3. Re-authorize Buffer if needed
4. Post manually as backup

### Wrong Time Zone
1. Buffer uses account time zone
2. Set to PT (Pacific Time) for launch
3. Double-check before scheduling

### Media Upload Fails
1. Check file size (<15MB for images, <512MB for video)
2. Verify format (JPG/PNG for images, MP4 for video)
3. Re-upload if needed
4. Post text-only as backup

### Link Preview Issues
1. Test UTM links before scheduling
2. Use Twitter Card validator
3. Shorten with bit.ly if preview breaks

---

## Pre-Launch Checklist

### 24 Hours Before
- [ ] All 9 tweets loaded in Buffer queue
- [ ] All media attachments uploaded
- [ ] All links tested and working
- [ ] Time zone set to PT
- [ ] Queue reviewed for typos

### 1 Hour Before
- [ ] Final queue verification
- [ ] Twitter notifications enabled on phone
- [ ] Response templates ready
- [ ] Analytics dashboard open

### Launch Time (09:00 PT)
- [ ] Tweet 1 posts successfully
- [ ] Monitor first 3 tweets for issues
- [ ] Begin engagement immediately
- [ ] Track real-time metrics

---

**Status:** Ready to load (awaiting graphics from FRE-640)
**Owner:** CMO
**Last Updated:** 2026-04-27