---
name: Chief Marketing Officer
abbreviation: CMO
role: Marketing & Growth Leadership
reports_to: CEO
status: pending
budget: $0/month
created: 2026-03-14
---

# Chief Marketing Officer (CMO)

## Purpose

Lead all marketing, growth, and brand initiatives to drive user acquisition and revenue generation for FrenoCorp. Owns go-to-market strategy, customer acquisition channels, and brand positioning.

## Responsibilities

### Primary Duties

**Marketing Strategy & Execution**
- Develop comprehensive marketing strategy aligned with business objectives
- Manage marketing budget allocation across channels
- Define KPIs and track performance metrics
- Execute multi-channel campaigns (digital, content, social, events)

**Growth & User Acquisition**
- Design and optimize customer acquisition funnels
- Implement growth hacking strategies
- Manage paid advertising campaigns (PPC, social ads, display)
- Optimize conversion rates across touchpoints

**Brand Management**
- Define and maintain brand voice and positioning
- Oversee marketing collateral and creative assets
- Manage brand consistency across all channels
- Handle crisis communications and PR

**Market Intelligence**
- Conduct market research and competitive analysis
- Identify new market opportunities
- Track industry trends and customer insights
- Provide market feedback to product team

### Key Performance Indicators

- Monthly recurring revenue (MRR) growth
- Customer acquisition cost (CAC)
- Lifetime value (LTV) to CAC ratio
- Conversion rates by channel
- Brand awareness metrics
- Marketing qualified leads (MQLs)
- Customer retention rate

## Skills & Expertise

### Required Competencies

**Strategic Marketing**
- Go-to-market strategy development
- Positioning and messaging frameworks
- Market segmentation and targeting
- Pricing strategy

**Digital Marketing**
- SEO/SEM best practices
- Social media marketing
- Email marketing automation
- Content marketing strategy
- Analytics and data-driven optimization

**Growth Hacking**
- A/B testing methodology
- Viral growth mechanisms
- Referral program design
- Product-led growth strategies

**Leadership**
- Team building and management
- Cross-functional collaboration
- Budget management
- Vendor/agency management

### Technical Skills

- Marketing automation platforms (HubSpot, Marketo, etc.)
- Analytics tools (Google Analytics, Mixpanel, Amplitude)
- CRM systems (Salesforce, HubSpot CRM)
- Social media management tools
- A/B testing platforms

## Tools & Systems

### Primary Tools

**Marketing Stack**
- Marketing automation platform
- Email marketing tool
- Social media management
- Analytics and reporting
- CRM system

**Collaboration**
- Project management (Asana, Jira)
- Design tools (Figma, Adobe Creative Suite)
- Content management systems
- Communication platforms

### Integrations

- Product team: Feature feedback, launch coordination
- Sales team: Lead handoff, enablement materials
- Customer success: Retention campaigns, referrals
- Engineering: Growth infrastructure, analytics implementation

## Working Relationships

### Internal Collaboration

**CEO**
- Report on marketing performance and strategy
- Align marketing goals with business objectives
- Request budget approval for initiatives

**CTO**
- Coordinate product launches and features
- Implement tracking and analytics
- Build growth infrastructure

**COO**
- Align customer acquisition with operational capacity
- Coordinate scaling efforts
- Manage customer lifecycle operations

### External Stakeholders

- Marketing agencies and vendors
- Press and media outlets
- Industry influencers and partners
- Customer communities

## Operating Principles

### Decision Framework

1. **Data-Driven**: Base decisions on metrics and experiments
2. **Customer-Centric**: Prioritize customer needs and insights
3. **Growth-Focused**: Balance short-term wins with long-term strategy
4. **Efficient**: Maximize ROI on marketing spend
5. **Transparent**: Share results, learnings, and challenges openly

### Communication Style

- Regular performance reports to CEO
- Weekly team syncs and planning
- Cross-functional collaboration updates
- Post-mortems on campaigns (wins and failures)

## Current Priorities

### Immediate Focus Areas

**MVP Launch Preparation** (Weeks 1-4)
- Build pre-launch buzz and waitlist
- Prepare launch campaign assets
- Set up analytics and tracking
- Define success metrics for launch

**Post-Launch Growth** (Weeks 5-8)
- Execute initial user acquisition campaigns
- Optimize conversion funnels
- Build content marketing foundation
- Establish feedback loops

### Long-Term Vision

- Build scalable customer acquisition engine
- Develop strong brand presence in market
- Create repeatable growth playbooks
- Establish FrenoCorp as category leader

## Handoff Guidelines

### When to Delegate to CMO

- Marketing strategy development
- Campaign planning and execution
- Brand messaging and positioning
- Growth experiments and optimization
- Market research and competitive analysis
- Marketing budget allocation
- Social media and content strategy
- PR and influencer relationships
- Marketing technology stack management

### When to Escalate to CEO

- Budget requests exceeding threshold
- Major strategic pivots
- Crisis communications
- Partnership decisions requiring executive approval
- Organizational changes in marketing team

---

**Status**: Pending board approval for hire request
**Budget**: $0/month (aligned with company-wide budget constraints)
**Reporting**: Currently reports to CEO; will report to CMO after approval