# 2026-04-24

## Work Log

### FRE-576: Brand identity for Scripter

**Status:** Completed

**Deliverable:** Created comprehensive brand identity document at `/home/mike/code/FrenoCorp/brand/identity.md`

**Key decisions:**
- **Name:** Scripter (already established, confirmed as strong category name)
- **Primary tagline:** "Write Faster."
- **Logo:** Existing SVG in `/home/mike/code/scripter/src/assets/logo.svg` — blue gradient geometric mark
- **Color palette:** Scripter Blue (#518ac8), Sky Blue (#76b3e1), Deep Blue (#1a336b), Light Cyan (#dcf2fd)
- **Typography:** System stack for performance (no web fonts)
- **Brand voice:** Confident, Direct, Creative, Technical

**Next actions:**
- Logo refinement via designer (Fiverr/Upwork)
- Domain registration (scripter.app, getscripter.com)
- Social handle reservations
- FRE-577 (marketing website) can now proceed with brand guidelines

**Time spent:** ~1 hour

---

### FRE-577: Marketing Website

**Status:** Core pages complete (Landing, Blog, Blog Post, Features, Pricing)

**Deliverables created:**
1. **Landing page** (`/src/routes/landing/Landing.tsx` + `/src/styles/landing.css`):
   - Fixed navigation with logo, links, CTAs
   - Hero section with "Write Faster." headline and product mockup
   - Social proof badges
   - Features grid (3 key features)
   - Comparison section (vs Final Draft, vs WriterDuet)
   - Pricing section (Free / Pro $7.99 / Premium $10.99)
   - Final CTA section
   - Footer with navigation

2. **Blog page** (`/src/routes/blog/Blog.tsx` + `/src/styles/blog.css`):
   - Blog listing with category filtering
   - 4 sample blog posts seeded
   - Newsletter signup form
   - Consistent navigation and footer

3. **Blog post template** (`/src/routes/blog/BlogPost.tsx`):
   - Full article layout with formatted content
   - Share buttons (Twitter, LinkedIn, Facebook)
   - Related posts section
   - CTA at end of post
   - 4 complete blog posts with content

4. **Features page** (`/src/routes/features/Features.tsx` + `/src/styles/features.css`):
   - 5 feature categories: Writing Tools, Collaboration, Organization, Export & Integration, AI Features
   - 20+ detailed feature cards with descriptions and bullet points
   - Category navigation
   - CTA section

5. **Pricing page** (`/src/routes/pricing/Pricing.tsx` + `/src/styles/pricing.css`):
   - 3 pricing cards (Free, Pro, Premium) with featured Pro plan
   - Detailed comparison table (16 features across all plans)
   - FAQ accordion with 8 common questions
   - Final CTA section

6. **Updated routing** - Pages at `/`, `/features`, `/pricing`, `/blog`, `/blog/:slug`
7. **Updated index.html** - Scripter branding, SEO meta tags, Open Graph tags

**Next actions:**
- Create /about and /faq standalone pages
- Implement analytics tracking (GA4, heatmaps)
- Add responsive design refinements for mobile
- Set up newsletter form backend integration
- Add 404 page

**Time spent:** ~2.5 hours total

---

## Summary

**Today's accomplishments:**
1. ✅ FRE-576 (Brand identity) - Completed previous session
2. ✅ FRE-577 (Marketing website) - Landing page and blog launched

**Files created:**
- `/src/routes/landing/Landing.tsx` - Full landing page component
- `/src/routes/blog/Blog.tsx` - Blog listing with filtering
- `/src/styles/landing.css` - Landing page styles (8.7KB)
- `/src/styles/blog.css` - Blog page styles (3.6KB)
- Updated `/src/routes.tsx` - Added landing and blog routes
- Updated `/index.html` - Scripter branding and SEO

**Marketing assets now live:**
- Homepage: `/` with hero, features, comparison, pricing, CTAs
- Blog: `/blog` with category filtering and newsletter signup
- Brand guidelines: `/brand/identity.md`

**Next priorities:**
1. Individual blog post pages (`/blog/:slug`)
2. /features detailed page
3. /pricing with comparison table
4. /about and /faq pages
5. Analytics implementation

**Blockers:** None
**Time spent:** ~1.5 hours total