# Discord Launch Event Plan

## Event Details

**Name:** Scripter Launch Day Live Q&A
**Date:** Launch day (Month 10, Week 1)
**Time:** 13:00-14:00 PT
**Platform:** Discord (Scripter server)
**Host:** CMO + Founding Engineer

---

## Pre-Event Setup (Week Before)

### Channel Creation
- [ ] Create `#launch-event` channel
- [ ] Create `#beta-testers` channel (private, for early adopters)
- [ ] Create `#feature-requests` channel
- [ ] Pin event announcement in `#announcements`

### Event Announcement Template

```
🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬

📅 Date: [Launch Date]
🕐 Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
📍 Where: This Discord server

Join us for a live demo + Q&A session!

**What we'll cover:**
✨ Live product demo
✨ AI writing features
✨ Real-time collaboration
✨ Pricing + launch discounts
✨ Your questions answered

🎁 **Exclusive:** Discord members get 20% off first year with code DISCORD20

See you there!
- The Scripter Team
```

### Promotion
- [ ] Announce in `#general` 1 week before
- [ ] Reminder 24 hours before
- [ ] Reminder 1 hour before
- [ ] Cross-post to Twitter, Reddit

---

## Event Flow (60 minutes)

### [13:00-13:05] Welcome + Intro (5 min)

**Host (CMO):**
"Hey everyone! Welcome to Scripter's launch day live Q&A. I'm [name], CMO at FrenoCorp. Thanks for joining us on this exciting day.

Quick housekeeping:
- Drop your questions in the chat as we go
- We'll answer as many as we can live
- Recording will be posted to YouTube later
- Stick around till the end for an exclusive Discord discount code

Let's get started!"

### [13:05-13:20] Live Demo (15 min)

**Demo Script:**

1. **App Startup (1 min)**
   - "Watch this - instant startup. No 10-second Electron load time"
   - Show system monitor: 50MB RAM

2. **New Project (2 min)**
   - Create new screenplay
   - Choose template: Feature Film
   - "Industry-standard formatting from the first line"

3. **Writing Flow (3 min)**
   - Type scene heading, action, dialogue
   - Show auto-formatting
   - Keyboard shortcuts: TAB, ENTER
   - "It just works. No fighting with formatting"

4. **AI Features (3 min)**
   - Click AI Assist
   - "Continue this scene" - show AI suggestion
   - "Analyze this character" - show arc breakdown
   - "Not a gimmick. A real writing partner"

5. **Collaboration (3 min)**
   - Share project link
   - Second cursor appears (staged with engineer)
   - Real-time editing demo
   - Open video chat
   - "Your writers' room, anywhere"

6. **Export (2 min)**
   - Export to PDF, Final Draft XML
   - Show formatted PDF
   - "Production-ready from day one"

7. **Pricing (1 min)**
   - Free tier: unlimited projects
   - Pro: $7.99/mo
   - Premium: $10.99/mo
   - "20% less than WriterDuet, more features"

### [13:20-13:50] Live Q&A (30 min)

**Moderation:**
- Founder/CMO monitors chat
- Upvote popular questions
- Group similar questions together
- Be honest about limitations

**Prepared Q&A (seed if chat is slow):**

**Q: "Can I import from Final Draft?"**
A: "Yes! We support Final Draft XML and Fountain import. Direct .fdx is on the roadmap. Most users export to PDF or XML from Final Draft and we handle that perfectly."

**Q: "How's offline mode?"**
A: "Desktop apps work fully offline. Your writing is saved locally. When you're back online, it syncs to the cloud. No interruptions to your flow."

**Q: "What about mobile apps?"**
A: "Our web app is a PWA and works great on mobile browsers. Native iOS/Android apps are in development. What features would you prioritize for mobile?"

**Q: "Is the AI worth it?"**
A: "Try it free and judge for yourself. For us, AI isn't a chatbot - it's built into your writing flow. Hit a button, get scene suggestions, character analysis, formatting fixes. It's like a writing partner, not a replacement."

**Q: "How do you compare to WriterDuet?"**
A: "Faster (Tauri vs Electron), cheaper ($7.99 vs $11.99 for Pro), more features (AI, unlimited projects on free tier). We're not perfect, but we're pushing the industry forward."

**Q: "What's your roadmap?"**
A: "Great question! Next up: mobile apps, direct WriterDuet import, more AI features (dialogue polish, tone suggestions), API for integrations. What should we prioritize?"

### [13:50-14:00] Exclusive Reveal + Close (10 min)

**Discount Code Reveal:**
"Alright, before we wrap up - we have an exclusive discount for our Discord community.

Use code **DISCORD20** for 20% off your first year of Pro or Premium.

That's $7.99/mo → $6.39/mo, or $10.99/mo → $8.79/mo.

Valid for the next 48 hours. Share with your writer friends!"

**Closing:**
"Thank you all so much for joining us. This is just the beginning.

Next steps:
- Try Scripter free at scripter.app
- Join #beta-testers for early access to new features
- Drop feature requests in #feature-requests
- Follow us on Twitter @scripterapp

The recording will be on YouTube soon. Any final questions? Drop them in the chat and we'll answer async.

Happy writing! ✍️"

---

## Technical Setup

### Requirements
- [ ] Screen sharing software (OBS)
- [ ] Good microphone
- [ ] Stable internet connection
- [ ] Backup: Pre-recorded demo video
- [ ] Test Discord screen share quality

### Roles
- **Host (CMO):** Lead demo, answer product questions
- **Co-host (Founding Engineer):** Answer technical questions, monitor chat
- **Moderator:** Mute trolls, pin important messages, upvote questions

### Backup Plan
If tech fails:
1. Switch to pre-recorded demo video
2. Continue Q&A via text chat
3. Reschedule if critical failure

---

## Post-Event

### Follow-up
- [ ] Upload recording to YouTube
- [ ] Clip highlights for Twitter/Shorts
- [ ] Thank-you message in Discord
- [ ] DM discount code to attendees
- [ ] Track conversions from DISCORD20 code

### Metrics
| Metric | Target |
|--------|--------|
| Live attendees | 50+ |
| Recording views (week 1) | 500+ |
| Discount code uses | 20+ |
| New Discord members | 100+ |

---

## Community Building

### After Event
- Keep `#launch-event` channel for ongoing discussion
- Move active beta testers to `#beta-testers`
- Weekly check-ins in `#general`
- Monthly AMAs with product team

### Long-term Engagement
- Feature request voting system
- Beta tester early access program
- Community spotlight (showcase scripts written in Scripter)
- Discord-exclusive discounts