# FRE-641 Launch Day Execution Plan

**Issue:** FRE-641 - Launch day execution: Scheduling and monitoring
**Owner:** CMO (95d31f57-1a16-4010-9879-65f2bb26e685)
**Launch Date:** Month 10, Week 1 (TBD by board)
**Status:** Pre-launch preparation

---

## Overview

This issue covers the execution of launch day social media blitz across all channels.

**Scope:**
- Twitter/X thread scheduling and engagement
- Reddit post and AMA management
- Discord live Q&A event
- YouTube video publishing and monitoring
- All-day comment monitoring and response

**Out of Scope:**
- Video production (FRE-639)
- Graphics creation (FRE-640)

---

## Pre-Launch Checklist (Complete 24h Before)

### Twitter/X Setup
- [ ] Create Buffer account (free tier)
- [ ] Connect Twitter account to Buffer
- [ ] Prepare 9-tweet thread in Buffer queue
- [ ] Schedule Tweet 1 for 09:00 PT
- [ ] Schedule remaining tweets (5-min intervals)
- [ ] Prepare video attachment for Tweet 8 (from FRE-639)
- [ ] Test all links with UTM parameters

### Reddit Setup
- [ ] Verify Reddit account age and karma (minimum requirements)
- [ ] Prepare post title and body in document
- [ ] Prepare crosspost to r/Screenwriting
- [ ] Set up post flairs (Show HN, Resource)
- [ ] Prepare AMA response templates

### Discord Setup
- [ ] Create #launch-event channel
- [ ] Create event announcement
- [ ] Schedule event reminder (1 week before, 24h before, 1h before)
- [ ] Test screen sharing for live demo
- [ ] Prepare discount code (DISCORD20)
- [ ] Set up recording for YouTube upload

### YouTube Setup
- [ ] Upload 60s video (from FRE-639)
- [ ] Upload 10-min walkthrough (from FRE-639)
- [ ] Write titles, descriptions, tags
- [ ] Add thumbnails (from FRE-640)
- [ ] Schedule both for 14:00 PT launch day
- [ ] Add end screens and cards

### Link Tracking
- [ ] Create UTM-tagged links:
  - App: `scripter.app?utm_source=twitter&utm_campaign=launch`
  - Discord: `discord.gg/scripter?utm_source=twitter&utm_campaign=launch`
  - YouTube: `youtube.com/scripter?utm_source=twitter&utm_campaign=launch`
- [ ] Optional: Create Bitly short links for tracking
- [ ] Test all links

### Monitoring Setup
- [ ] Create metrics tracking spreadsheet
- [ ] Set up Google Alerts for "Scripter" mentions
- [ ] Prepare response templates for common questions
- [ ] Set up phone notifications for all platforms

---

## Launch Day Schedule

| Time (PT) | Channel | Action | Owner |
|-----------|---------|--------|-------|
| 08:30 | All | Final prep check | CMO |
| 08:45 | Twitter | Review scheduled tweets | CMO |
| 09:00 | Twitter | Thread goes live | Buffer |
| 09:05-12:00 | Twitter | Engage with replies | CMO |
| 10:00 | Reddit | Post AMA to r/SideProject | CMO |
| 10:05-14:00 | Reddit | Respond to comments | CMO + Engineer |
| 11:00 | Twitter | Mid-morning engagement check | CMO |
| 12:00 | Reddit | Crosspost to r/Screenwriting | CMO |
| 13:00-14:00 | Discord | Live Q&A event | CMO + Engineer |
| 14:00 | YouTube | Videos go live | Scheduled |
| 14:00-17:00 | All | Peak engagement monitoring | CMO |
| 17:00 | All | Tally initial metrics | CMO |
| Evening | All | Continue monitoring | CMO |

---

## During Launch Day

### Twitter Engagement
- Respond to every reply within 2 hours
- Quote-retweet positive mentions
- Share user testimonials as they come in
- Monitor hashtags: #Screenwriting #WritingCommunity

### Reddit AMA
- Respond to every comment in first 4 hours
- Be transparent about limitations
- Have engineer ready for technical questions
- Update post with top Q&A

### Discord Event
- Start on time (13:00 PT)
- Follow event script from `/plans/discord-launch-event.md`
- Reveal discount code at end
- Record session for YouTube

### YouTube
- Respond to every comment in first 24h
- Pin a welcome comment with links
- Monitor watch time and retention

---

## Metrics to Track

### Real-Time (Launch Day)
| Metric | Target | Actual |
|--------|--------|--------|
| Twitter impressions | 10K (day 1) | |
| Twitter link clicks | 500 (day 1) | |
| Reddit upvotes | 200 (day 1) | |
| Reddit comments | 50 (day 1) | |
| Discord attendees | 30 (live) | |
| YouTube views | 500 (day 1) | |

### End of Day 1
| Metric | Target | Actual |
|--------|--------|--------|
| Total Twitter impressions | 20K+ | |
| Total Reddit upvotes | 400+ | |
| Total YouTube views | 1K+ | |
| Referral signups | 100+ | |
| Press inquiries | 2+ | |

### Week 1 Totals
| Metric | Target | Actual |
|--------|--------|--------|
| Twitter impressions | 50K+ | |
| Twitter link clicks | 2K+ | |
| Reddit upvotes | 500+ | |
| Reddit comments | 100+ | |
| Discord attendees | 50+ | |
| YouTube views | 5K+ | |
| **Referral signups** | **500+** | |

---

## Response Templates

### Common Questions

**"How is this different from WriterDuet?"**
"Great question! Scripter is built with modern tech (Tauri + SolidJS vs Electron + React), so it's 10x faster and uses 1/10th the RAM. We also have built-in AI features, unlimited projects on free tier, and we're 20% cheaper. Try it free and see the difference!"

**"Can I import from Final Draft/WriterDuet?"**
"We support Fountain and Final Draft XML import/export. Direct .fdx and WriterDuet import are on the roadmap. Most users export to PDF or XML from their current tool and we handle that perfectly!"

**"Is there a mobile app?"**
"Our web app works great on mobile browsers (it's a PWA). Native iOS/Android apps are in development. What features would you prioritize for mobile?"

**"Does it work offline?"**
"Yes! Desktop apps work fully offline. Your writing is saved locally and syncs to the cloud when you're back online."

**"What's the AI actually do?"**
"The AI is built into your writing flow - not a chatbot. Hit a button and it suggests your next scene beat, analyzes character arcs, or fixes formatting errors. It's like a writing partner, not a replacement. Try it free!"

**"How does real-time collaboration work?"**
"Multiple people can edit the same script simultaneously (like Google Docs). We use WebSocket + CRDT for conflict-free editing. Plus video chat is built-in, so no need for Zoom!"

**"What's included in the free tier?"**
"Free tier includes unlimited projects, all core writing features, desktop + web access, and cloud saving. Pro ($7.99/mo) adds video chat, revision tracking, and production tools. Premium ($10.99/mo) adds AI features and auto-translate."

---

## Post-Launch (Week After)

### Daily Tasks
- [ ] Respond to all new comments (all platforms)
- [ ] Share 1-2 user testimonials on Twitter
- [ ] Monitor metrics and adjust strategy
- [ ] Engage with related posts in the community

### Day 7 Wrap-Up
- [ ] Compile final metrics
- [ ] Write post-mortem document
- [ ] Identify top-performing content
- [ ] Plan follow-up content based on learnings
- [ ] Thank community for support

---

## Dependencies

| Dependency | Issue | Status | Owner |
|------------|-------|--------|-------|
| Video production | FRE-639 | backlog | Video editor |
| Graphics/thumbnails | FRE-640 | backlog | Designer |
| Launch date confirmation | - | pending | Board |

---

## Tools

- **Scheduling:** Buffer (free tier)
- **Graphics:** Figma (from FRE-640)
- **Video:** YouTube (from FRE-639)
- **Analytics:** Platform-native + UTM tracking
- **Monitoring:** Google Alerts, native notifications

---

## Risk Mitigation

| Risk | Mitigation |
|------|------------|
| Low engagement | Seed with beta tester support, engage authentically |
| Negative feedback | Respond transparently, commit to fixes, don't delete (unless spam) |
| Tech issues during demo | Have backup screenshots ready |
| AMA no-shows | Have engineer on standby, prepare FAQ responses |
| Video not ready | Use screenshots + text posts as backup |

---

**Status:** Pre-launch preparation phase
**Next Action:** Complete pre-launch checklist once launch date confirmed