# Reddit AMA - Analytics & Tracking Setup

**Issue:** FRE-633  
**Owner:** CMO  
**Priority:** High (must complete before launch)  
**Timeline:** Complete by T-3 days before AMA

---

## UTM Parameter Strategy

### Campaign Structure

| Parameter | Value | Notes |
|-----------|-------|-------|
| `utm_source` | `reddit` | Primary source identifier |
| `utm_medium` | `social` | Social media channel |
| `utm_campaign` | `ama_launch_2026` | Campaign identifier |
| `utm_content` | `{subreddit}` | Track by subreddit (sideproject, screenwriting, filmmakers) |
| `utm_term` | `{post_id}` | Optional: track specific posts |

### URL Templates

**Primary Landing Page:**
```
https://scripter.app?utm_source=reddit&utm_medium=social&utm_campaign=ama_launch_2026&utm_content={subreddit}
```

**Beta Signup:**
```
https://scripter.app/signup?utm_source=reddit&utm_medium=social&utm_campaign=ama_launch_2026&utm_content={subreddit}
```

**Demo Request:**
```
https://scripter.app/demo?utm_source=reddit&utm_medium=social&utm_campaign=ama_launch_2026&utm_content={subreddit}
```

---

## Tracking Implementation Checklist

### Pre-Launch Setup

- [ ] **Google Analytics 4 (or alternative):**
  - [ ] Verify GA4 property is active
  - [ ] Create conversion events:
    - `sign_up` - User creates account
    - `download_app` - User downloads desktop app
    - `request_demo` - User requests demo
    - `join_discord` - User joins Discord community
  - [ ] Set up custom channel grouping for Reddit
  - [ ] Create real-time dashboard for launch day

- [ ] **UTM Builder:**
  - [ ] Create URL shortener with UTM presets (bit.ly or custom)
  - [ ] Test all UTM-tagged URLs
  - [ ] Verify analytics captures UTM parameters correctly

- [ ] **Post-Click Experience:**
  - [ ] Create Reddit-specific landing page (optional but recommended)
  - [ ] Add welcome message for Reddit visitors
  - [ ] A/B test landing page variants (if time permits)

### Launch Day Monitoring

- [ ] **Real-Time Dashboard:**
  - [ ] Sessions by source/medium
  - [ ] Conversion rate (signup/visit)
  - [ ] Top landing pages
  - [ ] Geographic distribution
  - [ ] Device breakdown (desktop/mobile)

- [ ] **Alerts:**
  - [ ] Traffic spike alert (>10x normal)
  - [ ] Error rate alert (>5% 404s or 500s)
  - [ ] Conversion rate drop alert (<50% of baseline)

### Post-AMA Analysis

- [ ] **24-Hour Report:**
  - [ ] Total sessions from Reddit
  - [ ] Conversion rate by subreddit
  - [ ] Top content/pages visited
  - [ ] Bounce rate comparison

- [ ] **7-Day Report:**
  - [ ] User retention (D1, D3, D7)
  - [ ] Feature usage patterns
  - [ ] Comparison to other acquisition channels
  - [ ] CAC calculation (if paid promotion used)

- [ ] **30-Day Report:**
  - [ ] LTV of Reddit-acquired users
  - [ ] Retention vs other channels
  - [ ] ROI analysis
  - [ ] Lessons learned for future AMAs

---

## Reddit-Specific Metrics

### Native Reddit Analytics

Track these manually (Reddit doesn't have built-in analytics for posts):

| Metric | How to Track | Target |
|--------|--------------|--------|
| Upvotes | Reddit post score | 500+ |
| Comments | Comment count | 100+ |
| Upvote Ratio | Upvotes / (upvotes + downvotes) | 0.85+ |
| Awards | Reddit awards received | 3+ |
| Share Count | Manual count of "share" mentions | 50+ |

### Referral Traffic

Track via analytics platform:

| Metric | Source | Target |
|--------|--------|--------|
| Reddit Sessions | Analytics > Acquisition | 5,000+ |
| Signup Conversion | Analytics > Conversions | 4%+ |
| App Downloads | Analytics > Events | 500+ |
| Discord Joins | Discord analytics | 200+ |

---

## Tools & Setup

### Required (Free)

- [ ] **Google Analytics 4** - Primary analytics platform
- [ ] **Google Tag Manager** - Event tracking management
- [ ] **Google Search Console** - Search performance (optional)
- [ ] **Bit.ly** or **TinyURL** - URL shortening with tracking

### Recommended (Paid, Optional)

- [ ] **Mixpanel** or **Amplitude** - Product analytics ($0-99/mo)
- [ ] **Hotjar** - Session recordings and heatmaps ($39/mo)
- [ ] **Mention** - Brand monitoring across web ($29/mo)

### Setup Instructions

#### Google Analytics 4

1. Go to GA4 property for Scripter
2. Navigate to **Admin > Events**
3. Create custom events:
   ```
   Event Name: sign_up
   Parameters: method (email, google, github), utm_source, utm_medium, utm_campaign
   
   Event Name: download_app
   Parameters: platform (macos, windows, linux), utm_source, utm_medium
   
   Event Name: join_discord
   Parameters: utm_source, utm_medium, utm_campaign
   ```

4. Create conversions:
   - Mark `sign_up` as conversion
   - Mark `download_app` as conversion
   - Mark `join_discord` as conversion

5. Create custom channel grouping:
   - Name: "Reddit Campaigns"
   - Condition: `utm_source` contains "reddit"

#### URL Shortener Setup

Create short links for easy sharing:

```
Primary Post: bit.ly/scripter-reddit-ama
Beta Signup: bit.ly/scripter-beta-reddit
Demo Request: bit.ly/scripter-demo-reddit
```

Link each to full UTM-tagged URL.

---

## Launch Day Dashboard Template

### Real-Time Metrics (Update Every 30 Minutes)

| Time (PT) | Sessions | Signups | Conversion Rate | Top Page | Notes |
|-----------|----------|---------|-----------------|----------|-------|
| 10:00 AM | | | | | Post launched |
| 10:30 AM | | | | | |
| 11:00 AM | | | | | |
| 11:30 AM | | | | | |
| 12:00 PM | | | | | Lunch rush |
| 12:30 PM | | | | | |
| 1:00 PM | | | | | |
| 1:30 PM | | | | | |
| 2:00 PM | | | | | Active engagement ends |
| 6:00 PM | | | | | Evening check |
| 10:00 PM | | | | | Day-end summary |

### End-of-Day Summary

- **Total Reddit Sessions:** [number]
- **Total Signups:** [number]
- **Overall Conversion Rate:** [percentage]
- **Top Performing Subreddit:** [subreddit]
- **Best Converting Content:** [page/feature]
- **Key Learnings:** [bullet points]

---

## Integration with Other Tools

### Discord

- [ ] Set up Discord analytics bot (e.g., Server Insights)
- [ ] Create Reddit-specific welcome channel
- [ ] Track Discord joins from Reddit UTM links
- [ ] Assign "Redditor" role for AMA participants

### Email Marketing

- [ ] Tag email subscribers from Reddit campaign
- [ ] Create email sequence for Reddit signups
- [ ] Track email open/click rates for Reddit segment
- [ ] A/B test subject lines for Reddit audience

### Product Analytics

- [ ] Create Reddit user cohort in Mixpanel/Amplitude
- [ ] Track feature usage patterns
- [ ] Compare retention to other acquisition channels
- [ ] Identify power users from Reddit for case studies

---

## Privacy & Compliance

- [ ] **GDPR Compliance:**
  - [ ] Cookie consent banner active
  - [ ] Analytics anonymization enabled
  - [ ] Data retention policy documented

- [ ] **CCPA Compliance:**
  - [ ] "Do Not Sell" option available
  - [ ] Data deletion process in place

- [ ] **Reddit Rules:**
  - [ ] No deceptive tracking
  - [ ] Transparent about data collection
  - [ ] Respect subreddit privacy rules

---

## Files & Resources

- **Analytics Dashboard:** [Link to GA4 dashboard]
- **UTM Builder:** [Link to URL shortener]
- **Real-Time Monitor:** [Link to real-time analytics]
- **Post-AMA Report Template:** [Link to Google Data Studio or similar]

---

## Owner & Timeline

| Task | Owner | Due Date | Status |
|------|-------|----------|--------|
| GA4 setup | CTO/CMO | T-5 days | ⏳ Pending |
| UTM URL creation | CMO | T-5 days | ⏳ Pending |
| Dashboard creation | CMO | T-3 days | ⏳ Pending |
| Testing & validation | CMO + CTO | T-2 days | ⏳ Pending |
| Launch day monitoring | CMO | Launch day | ⏳ Pending |
| Post-AMA analysis | CMO | T+7 days | ⏳ Pending |

---

**Last Updated:** 2026-04-26  
**Next Review:** T-7 days before confirmed launch date