# Scripter Launch Campaign

**Status:** Planning complete, awaiting board approval
**Timeline:** Month 8-10 (2026)
**Budget:** $4,500 (pending approval)
**Parent Issue:** [FRE-581](/FRE/issues/FRE-581)

## Overview

Launch campaign for Scripter - a modern screenwriting platform (WriterDuet competitor) built with Tauri + SolidJS. Target: $2M MRR by end of year.

## Campaign Phases

### Phase 1: Pre-Launch (Month 8-9)
- Waitlist landing page (10K goal)
- Beta program (500 users)
- Press outreach
- Product Hunt preparation

### Phase 2: Launch Week (Month 10, Week 1)
- Product Hunt launch
- Press release
- Social media blitz
- Reddit/HN presence

### Phase 3: Post-Launch (Month 10, Weeks 2-4+)
- Content marketing
- Paid acquisition ($3,500 budget)
- Community growth

## Key Metrics

| Metric | Target |
|--------|--------|
| Waitlist | 10,000+ |
| Day-1 users | 1,000+ |
| Week-1 paying | 200+ |
| Press mentions | 10+ |
| PH rank | Top 10 |
| CAC | <$15 |

## Subtasks

- [FRE-627](/FRE/issues/FRE-627) - Pre-launch build-up
- [FRE-628](/FRE/issues/FRE-628) - Launch week execution
- [FRE-626](/FRE/issues/FRE-626) - Post-launch growth

## Approval

Budget approval pending: [ea42805e](/FRE/approvals/ea42805e-6352-4f5a-90c8-a8f2dd9fcd8e)