# VIP Hunter List - Top 10 Targets **Created:** 2026-04-26 **Owner:** CMO (draft) + Founder (final review) **Goal:** 10 VIP supporters for first-hour PH upvotes **Launch:** May 7, 2026 **Outreach Date:** April 28 (personal email from founder) --- ## VIP Tier Criteria **Who qualifies as VIP:** - Beta testers who gave positive, detailed feedback - Screenwriting influencers (1K+ followers) - Founder friends (other startup founders, investors) - Industry contacts (writers, directors, producers) **Why VIP matters:** - First-hour upvotes determine PH ranking velocity - Personal outreach from founder = 90%+ response rate - They amplify to their networks (multiplier effect) --- ## VIP List (Draft - Founder to Review) ### Beta Testers (4 slots) | # | Name | Email | Company/Role | Feedback Given | Priority | |---|------|-------|--------------|----------------|----------| | 1 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | High | | 2 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | High | | 3 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | Medium | | 4 | [TBD] | [TBD] | Beta Tester | [Feedback summary] | Medium | **Notes:** - Pull from waitlist seed data + beta tester list - Prioritize those who gave detailed product feedback - Include anyone who said "I'd definitely recommend this" --- ### Screenwriting Influencers (3 slots) | # | Name | Handle/Email | Platform | Followers | Why Them | |---|------|--------------|----------|-----------|----------| | 1 | [TBD] | [@handle] | Twitter/X | [X]K | Screenwriting tips, engaged audience | | 2 | [TBD] | [@handle] | YouTube | [X]K | Script reviews, tutorial content | | 3 | [TBD] | [@handle] | Instagram | [X]K | Visual storytelling, writer community | **Potential Targets (Research Needed):** - Screenwriting Twitter accounts (1K+ followers) - YouTube script reviewers - Reddit r/Screenwriting mods - Screenwriting podcast hosts **Outreach Angle:** - "New tool that makes screenwriting faster" - "Real-time collaboration like Google Docs" - "Free tier for your followers" - Exclusive early access / Pro account offer --- ### Founder Network (3 slots) | # | Name | Email | Company/Relationship | Why Them | |---|------|-------|---------------------|----------| | 1 | [TBD] | [TBD] | [Company] - [Relationship] | Fellow founder, supportive | | 2 | [TBD] | [TBD] | [Company] - [Relationship] | Investor/advisor connection | | 3 | [TBD] | [TBD] | [Company] - [Relationship] | Industry contact | **Sources:** - Founder's LinkedIn connections - YC/accelerator network (if applicable) - Other startup founders in network - Previous coworkers in tech --- ## Outreach Strategy ### Email Template (Personal from Founder) **Subject:** Quick favor? Launching on Product Hunt May 7 🚀 **Body:** ``` Hey [Name], I'm launching Scripter on Product Hunt next Thursday (May 7) and could use your support! It takes 10 seconds: 1. Go to [PH link] at 12:01 AM PT Thursday 2. Click the upvote button 3. Optionally leave a comment or share Product Hunt is huge for early visibility. Your upvote in the first hour especially matters. Can I count on you? Thanks! [Founder Name] P.S. Happy to return the favor on your next launch! ``` ### Personalization Tips **For Beta Testers:** - Reference their specific feedback - "You said [X] about the collaboration feature..." - "Your feedback helped us improve [Y]..." **For Influencers:** - Reference their content - "Love your [video/thread] about [topic]..." - "Thought your audience would find this useful..." **For Founder Friends:** - Personal connection reminder - "We met at [event]..." - "Would love your support on this launch..." --- ## Tracking & Follow-Up ### Response Tracking | Name | Contacted | Response | Committed? | Upvoted? | Notes | |------|-----------|----------|------------|----------|-------| | [Name] | April 28 | [Y/N/Pending] | [Y/N] | [Y/N] | [Notes] | ### Follow-Up Schedule | Date | Action | Target | |------|--------|--------| | April 28 | Initial outreach | All 10 VIP | | April 30 | Gentle reminder | Non-responders | | May 5 | "2 days left" | All 10 (reconfirm) | | May 6 | "Tomorrow!" | All 10 | | May 7 12:05 AM | "We're live!" + direct link | All 10 | --- ## Success Metrics | Metric | Target | Actual | |--------|--------|--------| | VIP outreach sent | 10 | | | Response rate | 90%+ (9/10) | | | Commitment rate | 80%+ (8/10) | | | First-hour upvotes | 10/10 | | | Amplification (shares) | 5+ | | --- ## Incentives for VIPs **What we offer:** - Free Pro account (lifetime or 1 year) - Early access to new features - Public thank you in launch post - Reciprocal support on their launches - Potential case study / testimonial feature **For Influencers Specifically:** - Exclusive interview/demo opportunity - Affiliate code for their audience (revenue share) - Co-marketing opportunities - Early access to AI features --- ## Next Actions ### CMO (Before April 28) 1. ✅ Draft VIP list framework (this document) 2. ⏳ Founder provides 10 names (April 27 deadline) 3. ⏳ Research influencer handles/emails 4. ⏳ Load VIP emails into Mailchimp 5. ⏳ Personalize email templates per VIP 6. ⏳ Schedule April 28 send (9:00 AM PT) ### Founder (By April 27) 1. ⏳ Review this VIP list framework 2. ⏳ Fill in 10 names with emails 3. ⏳ Note any personal connections/context 4. ⏳ Approve email template 5. ⏳ Send personal VIP emails (April 28) --- ## Research Needed **Influencer Research (CMO):** - Search Twitter: "screenwriting tips" (1K+ followers) - Search YouTube: "script review" (5K+ subscribers) - Check r/Screenwriting mods (Reddit) - Search podcasts: "screenwriting podcast" **Beta Tester Research (CTO/Founder):** - Export beta tester list from database - Include engagement metrics (who used it most?) - Note who gave detailed feedback - Prioritize enthusiastic users --- ## Privacy Notes - Keep VIP list confidential (not public) - Don't share emails outside CMO/founder - Use BCC if sending group emails (not recommended for VIP) - Respect unsubscribe requests immediately --- **Related Docs:** - `/marketing/product-hunt-supporter-outreach.md` - Full outreach strategy - `/marketing/product-hunt-supporter-tracker-live.md` - Main tracker - `/marketing/mailchimp-setup-guide.md` - Email platform setup **Status:** Draft ready for founder review **Deadline:** April 27 (for April 28 outreach)