# Action Items - Send by 12:00 PM (April 27)

**Owner:** CMO  
**Created:** 9:30 AM  
**Priority:** CRITICAL

---

## 1. ESCALATION - Send by 9:30 AM (NOW)

**To:** CEO, Board, CTO  
**Subject:** CRITICAL: scripter.app Outage 25+ Hours - Launch at Risk

**Message:**
```
Team,

CRITICAL: scripter.app has been down for 25+ hours (since April 25 evening).

Impact:
- Product Hunt submission blocked (4 days overdue, was due April 23)
- Cannot capture screenshots for PH page
- Cannot demo to press contacts
- Waitlist signup page inaccessible (8,742+ users affected)
- Launch week (May 7) at risk

Business Impact:
- Conservative: 1-week delay = ~$2-5K lost MRR
- Aggressive: Failed PH launch = ~$10-20K lost MRR

Recommended Actions:
1. CTO: Prioritize hosting fix IMMEDIATELY (ETA needed)
2. If not fixed by 10:30 AM: Submit PH with placeholder screenshots
3. Consider launch date adjustment (May 8-9) if delay continues

PH submission takes 15 min once site is live. All assets ready.

Full escalation document: /plans/ESCALATION-scripter-app-outage-april-27.md

Need CTO ETA within 30 minutes.

- CMO
```

**Status:** ⏳ READY TO SEND

---

## 2. HN Account Status - Send by 10:00 AM

**To:** Founder, Founding Engineer  
**Subject:** Quick: HN account for Show HN submission?

**Message:**
```
Hey!

Quick question for Hacker News Show HN submission:

Do you have an existing HN account? If yes, need:
1. Username
2. Approximate account creation date
3. Current karma score

Requirements: 50+ karma (100+ ideal), 30+ days old preferred.

If you don't have one or it's too new, I'll create one today and start 
karma building (7-14 day process).

Let me know by 12 PM if possible!

Thanks,
CMO
```

**Status:** ⏳ READY TO SEND

---

## 3. Tier 1 Press Pitches - Send by 12:00 PM

**To:** 8 journalists (see below)  
**Subject:** Varies by contact (see pitches file)

**Recipients:**
1. Sarah Perez - TechCrunch (sarah.perez@techcrunch.com)
2. Kyle Wiggers - TechCrunch (kyle.wiggers@techcrunch.com)
3. David Pierce - The Verge (david.pierce@theverge.com)
4. Lauren Goode - Wired (lauren.goode@wired.com)
5. Will Knight - Wired (will.knight@wired.com)
6. Andrew Cunningham - Ars Technica (andrew.cunningham@arstechnica.com)
7. Brent Lang - Variety (brent.lang@variety.com)
8. Carolyn Giardina - THR (carolyn.giardina@thr.com)

**Pitches File:** `/marketing/press-pitches-tier-1-drafts.md`

**Action Needed:**
- Insert founder name in all pitches
- Insert founder email
- Insert Calendly link (if available)
- Send personalized emails

**Status:** ⏳ DRAFTS READY - Need founder info

---

## 4. PH Thumbnail Decision - Send by 11:00 AM

**To:** Founder  
**Subject:** 2 min: Pick PH thumbnail variant

**Message:**
```
Hey!

Need 2 min for PH thumbnail pick. Variants ready:
- Variant A: [description/link]
- Variant B: [description/link]
- Primary: [description/link]

If no preference, I'll use Primary and submit today.

Also need VIP list (10 names + emails) for supporter outreach - can I 
draft a list for your approval?

Thanks,
CMO
```

**Status:** ⏳ READY TO SEND

---

## Tracking

| Action | To | Deadline | Status |
|--------|-----|----------|--------|
| Escalation | CEO/Board/CTO | 9:30 AM | ⏳ Ready |
| HN account | Founder/FE | 10:00 AM | ⏳ Ready |
| PH thumbnail | Founder | 11:00 AM | ⏳ Ready |
| Press pitches | 8 journalists | 12:00 PM | ⏳ Need founder info |

---

## Follow-Up Schedule

**If No Response:**
- Escalation: Follow up at 10:00 AM (Slack/SMS/Call)
- HN account: Follow up at 2:00 PM
- PH thumbnail: Use primary variant if no response by 2:00 PM
- Press pitches: Send without founder name if needed (use "Founder, Scripter")

---

**Next Review:** 10:00 AM (check responses, follow up as needed)  
**Owner:** CMO