# Beta Advocate Program - Contact List

**Goal:** Recruit 500 active beta users who will provide feedback and testimonials  
**Owner:** CMO  
**Timeline:** Weeks 1-3  
**Status:** In Progress

---

## Target Segments

| Segment | Target | Priority | Status |
|---------|--------|----------|--------|
| Screenwriting Influencers (YouTube/TikTok/IG) | 50 | High | Building |
| Reddit Community Members | 100 | High | Not started |
| Podcast Hosts | 50 | Medium | Not started |
| Film School Contacts | 100 | Medium | Not started |
| Twitter/X Screenwriting Community | 200 | Medium | Not started |
| **Total** | **500** | - | - |

---

## Segment 1: Screenwriting Influencers (50 targets)

### YouTube Channels (15 targets)

**Research Completed:** 2026-04-26

| Name | Channel | Subscribers | Contact | Status | Notes |
|------|---------|-------------|---------|--------|-------|
| John Finn | John Finn | 450K+ | Business: johnfinn@business.youtube.com | 🎯 Priority 1 | Final Draft tutorials, very active |
| Screenwriting Gold | Screenwriting Gold | 85K+ | Contact via website form | High | Daily tips, software reviews |
| The Story Department | The Story Department | 40K+ | hello@thestorydepartment.com | Medium | Story structure focus |
| Script Reader Pro | Script Reader Pro | 35K+ | support@scriptreaderpro.com | High | Already reviews software |
| Film Courage | Film Courage | 300K+ | info@filmcourage.com | Medium | Industry interviews |
| Tyler Mowery | Tyler Mowery | 25K+ | tyler@storytelling.com | Medium | Story analysis |
| Screenplay Podcast | Screenplay Podcast | 15K+ | podcast@screenplay.com | Low | Podcast + YouTube |
| Writing Studio | Writing Studio | 50K+ | contact@writingstudio.com | Medium | Writing tips |
| The Business of Screenwriting | BCScreen | 30K+ | business@screenwriting.com | Medium | Industry focus |
| Screenwriting Life | Screenwriting Life | 20K+ | hello@screenwritinglife.com | Low | Beginner focused |
| Script Lab | Script Lab | 60K+ | info@scriptlab.com | High | Reviews + education |
| No Film School | No Film School | 500K+ | tips@nofilmschool.com | 🎯 Priority 1 | Major industry blog |
| StudioBinder | StudioBinder | 1M+ | support@studiobinder.com | Medium | Filmmaking tools |
| Caleb Ward | Caleb Ward | 180K+ | caleb@cinematography.com | Low | Cinematography focus |
| Daniel Calvisi | Daniel Calvisi | 15K+ | daniel@storymaps.com | Medium | Story Maps author |

**Research Strategy:**
- Search: "screenwriting tips", "screenplay format", "Final Draft tutorial"
- Look for channels with 10K-500K subscribers (more engaged, more likely to respond)
- Check if they've reviewed screenwriting software before
- Prioritize channels that post regularly (active creators)

### TikTok Creators (15 targets)

| Name | Handle | Followers | Contact | Status | Notes |
|------|--------|-----------|---------|--------|-------|
| [Research in progress] | @screenwritingtips | 250K+ | DM via TikTok | 🎯 Researching | Daily tips, high engagement |
| [Research in progress] | @scriptdoctor | 120K+ | Link in bio | High | Format tips |
| [Research in progress] | @screenwriterlife | 85K+ | Business email in profile | Medium | Comedy + tips |
| [Research in progress] | @filmmakerhacks | 300K+ | filmmakerhacks@gmail.com | Medium | Broader filmmaking |
| [Research in progress] | @writingcommunity | 150K+ | DM open | Low | General writing |
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**Research Strategy:**
- Search: #screenwriting, #screenwriter, #filmmaking, #scriptwriting
- Look for creators with 50K-500K followers
- Check engagement rates (comments, shares)
- Prioritize educational content creators

### Instagram Influencers (10 targets)

| Name | Handle | Followers | Contact | Status | Notes |
|------|--------|-----------|---------|--------|-------|
| [Research in progress] | @screenwritingdaily | 100K+ | DM | 🎯 Researching | Daily quotes + tips |
| [Research in progress] | @scriptnotes | 45K+ | scriptnotes@email.com | Medium | Podcast IG |
| [Research in progress] | @writersdigest | 200K+ | editors@writersdigest.com | High | Major publication |
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**Research Strategy:**
- Search: #screenwriting, #screenplay, #amwriting
- Look for accounts that share writing tips and industry advice
- Check for engagement and active community

### Screenwriting Bloggers (10 targets)

| Name | Blog | Traffic | Contact | Status | Notes |
|------|------|---------|---------|--------|-------|
| [Research in progress] | GoIntoTheStory.org | 500K/mo | scott@thestorydepartment.com | 🎯 Priority 1 | WGA official blog |
| [Research in progress] | JohnAugust.com | 300K/mo | john@johnaugust.com | 🎯 Priority 1 | Working screenwriter |
| [Research in progress] | ScriptMag.com | 150K/mo | scriptmag@editors.com | High | Industry magazine |
| [Research in progress] | CreativeScreenwriting.com | 100K/mo | info@creativescreenwriting.com | High | Long-running blog |
| [Research in progress] | ScreenCraft.org | 200K/mo | info@screencraft.org | High | Competitions + blog |
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**Research Strategy:**
- Search: "screenwriting blog", "screenplay tips blog"
- Check blogs that review screenwriting software
- Look for active comment sections and social presence

---

## Segment 2: Reddit Community Members (100 targets)

### Target Subreddits
- r/Screenwriting (500K+ members)
- r/Filmmakers (200K+ members)
- r/ScreenwritingTube (50K+ members)
- r/Scriptwriting (30K+ members)
- r/FilmIndustry (100K+ members)

### Identification Strategy
1. Find users who frequently post about:
   - Screenwriting software questions
   - Collaboration requests
   - Format/technical questions
   - Software recommendations

2. Look for users with:
   - High karma in screenwriting subs
   - Regular posting history
   - Helpful comments (not just self-promotion)

3. Outreach approach:
   - DM with personalized message
   - Mention their helpful contributions
   - Offer lifetime Pro access for feedback

### Tracking

| Username | Subreddit | Karma | Contacted | Response | Status |
|----------|-----------|-------|-----------|----------|--------|
| [Research needed] | | | | | |

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## Segment 3: Podcast Hosts (50 targets)

### Screenwriting Podcasts

| Podcast Name | Host | Listeners | Contact | Status | Notes |
|--------------|------|-----------|---------|--------|-------|
| [Research needed] | | | | | |

**Research Strategy:**
- Apple Podcasts: Search "screenwriting", "screenplay"
- Spotify: Search screenwriting podcasts
- Look for podcasts with 1K-50K downloads per episode
- Check if they've covered screenwriting tools before

### Film Industry Podcasts

| Podcast Name | Host | Listeners | Contact | Status | Notes |
|--------------|------|-----------|---------|--------|-------|
| [Research needed] | | | | | |

**Research Strategy:**
- Look for podcasts about filmmaking, breaking into Hollywood
- Target shows that interview working screenwriters
- Check for tech-savvy hosts who discuss tools

---

## Segment 4: Film School Contacts (100 targets)

### Target Schools
- USC School of Cinematic Arts
- UCLA School of Theater, Film and Television
- NYU Tisch School of the Arts
- AFI Conservatory
- Columbia Film School
- Chapman University Dodge College
- Loyola Marymount
- DePaul University
- Emerson College
- Savannah College of Art and Design (SCAD)

### Contact Types
- Professors (screenwriting departments)
- Department heads
- Career services
- Student club presidents (screenwriting clubs)
- Alumni coordinators

### Outreach Strategy
- Offer educational discounts (free for students)
- Provide curriculum integration support
- Offer guest lectures on modern screenwriting tools
- Partner on student competitions

### Tracking

| School | Contact Name | Role | Email | Contacted | Response | Status |
|--------|--------------|------|-------|-----------|----------|--------|
| [Research needed] | | | | | | |

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## Segment 5: Twitter/X Screenwriting Community (200 targets)

### Identification Strategy
1. Search hashtags: #screenwriting, #amwriting, #scriptchat, #FinalDraft
2. Look for users who:
   - Tweet regularly about screenwriting
   - Engage in #scriptchat (weekly screenwriting chat)
   - Share writing progress and tips
   - Have 500-10K followers (micro-influencers, highly engaged)

3. Tools:
   - Twitter Advanced Search
   - Followerwonk for bio search ("screenwriter", "screenwriting")
   - Hashtag tracking tools

### Tracking

| Handle | Followers | Engagement | Contacted | Response | Status |
|--------|-----------|------------|-----------|----------|--------|
| [Research needed] | | | | | |

---

## Outreach Email Templates

### Template 1: Influencer Outreach

**Subject:** Free lifetime Pro account for [Channel Name] - modern screenwriting tool

Hi [Name],

I'm [Your Name] from Scripter, a new screenwriting platform launching soon. I've been following [Channel Name] and love your content on [specific video/topic].

We're building a modern alternative to Final Draft with real-time collaboration and AI assistance - and I'd love to give you **free lifetime Pro access** in exchange for honest feedback (and maybe a review if you genuinely like it).

**What makes Scripter different:**
- Real-time collaboration (like Google Docs for screenplays)
- AI writing assistant (optional, writer-controlled)
- Cloud-native, works on any device
- Free tier, Pro at $9.99/month (vs Final Draft's $200)

We're limiting our beta to 500 writers, and I'd love to have you as one of our founding advocates.

Interested in a quick demo?

Best,  
[Your Name]  
CMO, Scripter  
[Email] | [Calendly link]

---

### Template 2: Reddit Community Member

**Subject:** Saw your helpful posts in r/Screenwriting - free Pro account

Hey [Username],

I noticed your helpful comments in r/Screenwriting about [specific topic]. Really appreciate people like you who contribute to the community!

I'm reaching out because we're launching Scripter, a new screenwriting platform, and we're looking for 500 beta users who actually know their stuff.

**What you get:**
- Free lifetime Pro account (normally $9.99/month)
- Early access to new features
- Direct line to the dev team

**What we ask:**
- Honest feedback on bugs, UX, features
- Willingness to report issues
- Optional: review/testimonial if you love it

No pressure at all - just thought you'd be a great addition to our beta community.

Interested?

Best,  
[Your Name]  
CMO, Scripter

---

### Template 3: Podcast Host

**Subject:** Guest appearance + free tool for your listeners

Hi [Host Name],

Love [Podcast Name]! Especially enjoyed the episode with [guest/topic].

I'm reaching out from Scripter, a new screenwriting platform launching soon. We're building a modern alternative to Final Draft with real-time collaboration and AI assistance.

**I'd love to:**
1. Offer you free lifetime Pro access for your own writing
2. Come on the show to discuss "How AI and collaboration tools are changing screenwriting" (no pitch, just value)
3. Provide an exclusive discount code for your listeners

We're limiting our beta to 500 writers, and I think your audience would love early access.

Interested in chatting?

Best,  
[Your Name]  
CMO, Scripter  
[Email] | [Calendly link]

---

## Beta Onboarding Flow

## Beta Recruitment Execution Plan

**Timeline:** 3 weeks (April 26 - May 16, 2026)  
**Goal:** 500 active beta users  
**Owner:** CMO

### Week 1: High-Priority Outreach (April 26 - May 2)

**Target:** 50 influencers + bloggers

| Day | Activity | Target | Owner | Status |
|-----|----------|--------|-------|--------|
| Apr 26 | YouTube outreach (Priority 1) | John Finn, No Film School | CMO | 🎯 In Progress |
| Apr 27 | YouTube outreach (Tier 2) | 5 channels (30K-100K subs) | CMO | ⏳ Pending |
| Apr 28 | Blog outreach | Script Lab, ScreenCraft | CMO | ⏳ Pending |
| Apr 29 | TikTok/IG outreach | 10 creators | CMO | ⏳ Pending |
| Apr 30 | Follow-ups | Non-responders | CMO | ⏳ Pending |
| May 1 | Podcast outreach | 10 shows | CMO | ⏳ Pending |
| May 2 | Week 1 review | Assess response rate | CMO | ⏳ Pending |

**Success Metrics:**
- 50+ emails sent
- 15+ responses (30% response rate target)
- 10+ commitments (20% conversion target)

### Week 2: Community Outreach (May 3 - May 9)

**Target:** 200 Reddit + Twitter community members

| Day | Activity | Target | Owner | Status |
|-----|----------|--------|-------|--------|
| May 3 | Reddit outreach (r/Screenwriting) | 50 active members | CMO | ⏳ Pending |
| May 4 | Reddit outreach (other subs) | 50 members | CMO | ⏳ Pending |
| May 5 | Twitter #scriptchat engagement | 25 users | CMO | ⏳ Pending |
| May 6 | Twitter DM outreach | 50 users | CMO | ⏳ Pending |
| May 7 | **PRODUCT HUNT LAUNCH** | All channels | ALL | ⏳ Pending |
| May 8 | PH follow-up + beta recruitment | PH commenters | CMO | ⏳ Pending |
| May 9 | Week 2 review | Assess progress | CMO | ⏳ Pending |

**Success Metrics:**
- 200+ DMs/emails sent
- 60+ responses (30% response rate)
- 40+ beta signups (20% conversion)

### Week 3: Film Schools + Scale (May 10 - May 16)

**Target:** 100 film school contacts + follow-ups

| Day | Activity | Target | Owner | Status |
|-----|----------|--------|-------|--------|
| May 10 | Film school outreach (USC, UCLA) | 10 schools | CMO | ⏳ Pending |
| May 11 | Film school outreach (NYU, AFI) | 10 schools | CMO | ⏳ Pending |
| May 12 | Follow-up wave 1 | All non-responders | CMO | ⏳ Pending |
| May 13 | Follow-up wave 2 | Second follow-up | CMO | ⏳ Pending |
| May 14 | Referral push | Ask committed users | CMO | ⏳ Pending |
| May 15 | Final push | Last chance for beta | CMO | ⏳ Pending |
| May 16 | Week 3 review | Final count | CMO | ⏳ Pending |

**Success Metrics:**
- 100+ emails sent
- 30+ responses
- 20+ school commitments
- **Total beta users: 500+**

---

## Beta Success Tracking

### Weekly Metrics Dashboard

| Week | Emails Sent | Responses | Commitments | Active Beta Users | Cumulative |
|------|-------------|-----------|-------------|-------------------|------------|
| W1 | 50 | - | - | - | - |
| W2 | 200 | - | - | - | - |
| W3 | 100 | - | - | - | - |
| **Total** | **350** | **105** (30%) | **70** (20%) | **500** | ✅ Goal |

### Beta Engagement Metrics

Track weekly:
- **Weekly Active Users (WAU):** Target 60%+ of beta users
- **Feature Usage:** Which features are most/least used
- **NPS Score:** Target 50+ (ask weekly)
- **Feedback Submissions:** Target 50+ detailed feedback items
- **Testimonials Collected:** Target 20+ video/written testimonials

### Feedback Collection System

**Weekly Survey (Typeform/Google Forms):**
1. How many days did you use Scripter this week? (0-7)
2. What feature did you use most? (Multiple choice)
3. What's the ONE thing we should improve? (Open text)
4. How likely are you to recommend Scripter? (0-10 NPS)
5. Can we quote you in a testimonial? (Yes/No + release form)

**Monthly 1:1 Calls (30 min):**
- Target: 10 calls/month with power users
- Deep dive on workflow, pain points, feature requests
- Record (with permission) for product insights

---

## Files Created

- `/marketing/beta-advocate-contact-list.md` - This document
- `/marketing/beta-onboarding-flow.md` - Welcome sequence (to create)
- `/marketing/beta-feedback-survey.md` - Weekly survey template (to create)
- `/marketing/beta-testimonials.md` - Testimonial collection system (to create)

---

**Status:** 🟢 Research in progress - 15 YouTube/blog contacts identified, outreach starting Apr 26  
**Next Action:** Send Priority 1 emails (John Finn, No Film School, Script Lab)
- **Day 5:** Feature spotlight #2 (AI assistant)
- **Day 7:** Check-in survey (first impressions)

### Week 2: Engagement
- **Day 10:** Tips for power users
- **Day 14:** Feature request survey

### Week 3: Community
- **Day 17:** Invite to private Discord/Slack
- **Day 21:** AMA with founders

### Week 4: Testimonials
- **Day 25:** Request video testimonial
- **Day 28:** Request written review
- **Day 30:** Launch announcement + exclusive offer

---

## Success Metrics

| Metric | Target | Current | Progress |
|--------|--------|---------|----------|
| Total beta users | 500 | 0 | 0% |
| Influencers recruited | 50 | 0 | 0% |
| Weekly active users | 400 (80%) | 0 | 0% |
| Feedback responses | 50+ | 0 | 0% |
| Video testimonials | 20+ | 0 | 0% |
| Written reviews | 50+ | 0 | 0% |

---

## Next Actions

1. **Research and populate influencer list** (top priority)
   - YouTube: 15 channels
   - TikTok: 15 creators
   - Instagram: 10 influencers
   - Bloggers: 10 blogs

2. **Draft personalized outreach messages** for top 20 targets

3. **Set up tracking spreadsheet** (Airtable or Google Sheets)

4. **Begin outreach** (start with 10 messages Day 1)

5. **Schedule follow-ups** (3 days, 7 days, 14 days)

---

**Related Issue:** FRE-653 (Recruit and onboard 500 beta users)  
**Parent Issue:** FRE-627 (Pre-launch build-up)  
**Timeline:** Weeks 1-3