# Reddit AMA Readiness Checklist - FRE-633

**Issue:** FRE-633 - Reddit AMA preparation and execution  
**Owner:** CMO  
**Support:** Founding Engineer (technical questions)  
**Created:** 2026-04-26  
**Status:** In Progress

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## Pre-AMA Checklist (Complete by T-7 days)

### Account & Community
- [ ] **Reddit account age verified** (30+ days preferred)
- [ ] **Karma check** (100+ in target subreddits)
- [ ] **Subreddit rules reviewed:**
  - [ ] r/SideProject self-promotion rules
  - [ ] r/Screenwriting resource post rules
  - [ ] r/Filmmakers promotion rules (if using)
- [ ] **Flair strategy** determined for each subreddit

### Content & Assets
- [x] **Post copy finalized** - `/plans/reddit-post-scripter-launch.md`
- [x] **Response templates** prepared
- [ ] **Visual assets created:**
  - [ ] App screenshots (3-5 high-quality)
  - [ ] Demo GIF (15-30 sec, key features)
  - [ ] Team photo (optional, builds trust)
- [ ] **All links tested:**
  - [ ] scripter.app homepage
  - [ ] Beta signup / free trial
  - [ ] Demo video (if linked)
  - [ ] Discord/community channel

### Technical Readiness
- [ ] **Founding Engineer availability confirmed** (10 AM - 2 PM PT launch day)
- [ ] **Analytics tracking setup:**
  - [ ] UTM parameters for Reddit campaigns
  - [ ] Conversion funnel configured
  - [ ] Dashboard created for real-time monitoring
- [ ] **Server capacity verified** for traffic spike
- [ ] **Reddit-specific landing page** (optional but recommended)

### Coordination
- [ ] **Launch date confirmed with CTO**
- [ ] **Product Hunt timing coordinated** (avoid same week)
- [ ] **Beta tester onboarding flow** tested
- [ ] **Community channel ready** for overflow (Discord/Slack)
- [ ] **Team briefing scheduled** (CMO + Founding Engineer)

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## Launch Day Checklist

### Pre-Launch (9:00 AM - 10:00 AM PT)
- [ ] **9:00 AM** - Final post review (CMO)
- [ ] **9:15 AM** - Founding Engineer briefing (timezone, key topics)
- [ ] **9:30 AM** - Verify all systems operational
- [ ] **9:45 AM** - Post ready in Reddit draft
- [ ] **10:00 AM** - **LAUNCH POST** to r/SideProject

### Active Engagement (10:00 AM - 2:00 PM PT)
- [ ] **10:00-12:00** - Respond to EVERY comment within 15 minutes
- [ ] **10:30 AM** - Crosspost to r/Screenwriting (if rules allow)
- [ ] **11:00 AM** - Status check (upvote ratio, comment sentiment)
- [ ] **12:00 PM** - Lunch rotation (ensure coverage)
- [ ] **1:00 PM** - Founding Engineer handles technical deep-dives
- [ ] **2:00 PM** - **Active engagement window closes**

### Evening Engagement (6:00 PM - 10:00 PM PT)
- [ ] **6:00 PM** - Evening check-in (new comments from EU/US evening traffic)
- [ ] **8:00 PM** - Update post with FAQ edit (top 3-5 questions)
- [ ] **10:00 PM** - **Day-end summary** edit, thank community

### Crisis Protocol
- [ ] **Monitor upvote ratio** - pause if < 0.5
- [ ] **Flag spam/trolls** for mod review
- [ ] **Escalate to CEO** if harassment occurs
- [ ] **Delete post** if community backlash severe (last resort)

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## Post-AMA Checklist

### T+1 Day
- [ ] Thank community in final post edit
- [ ] Compile FAQ from top questions
- [ ] Share results with team (metrics vs targets)
- [ ] Process beta tester signups (within 24 hours)
- [ ] Update analytics dashboard with final numbers

### T+7 Days
- [ ] Analyze conversion funnel (Reddit traffic → signup → active)
- [ ] Survey Reddit signups on experience (email survey)
- [ ] Document lessons learned (what worked, what didn't)
- [ ] Update response playbook for future AMAs

### T+30 Days
- [ ] Track Reddit user retention vs other channels
- [ ] Identify brand advocates from AMA (engage for referrals)
- [ ] Plan follow-up posts (progress updates, feature launches)
- [ ] Evaluate Reddit ads for retargeting (optional)

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## Success Metrics

| Metric | Target | Actual | Notes |
|--------|--------|--------|-------|
| Upvotes | 500+ | TBD | Reddit score |
| Comments | 100+ | TBD | Comment count |
| Upvote Ratio | 0.85+ | TBD | Upvotes / (upvotes + downvotes) |
| Referral Signups | 200+ | TBD | Analytics UTM tracking |
| Beta Tester Interest | 50+ | TBD | Discord/demo requests |
| Awards | 3+ | TBD | Reddit awards |

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## Risk Register

| Risk | Probability | Impact | Mitigation | Owner |
|------|-------------|--------|------------|-------|
| Low engagement | Medium | Medium | Engaging hook, optimal timing | CMO |
| Negative reception | Low | High | Authentic responses, acknowledge limitations | CMO |
| Technical issues | Low | High | FE on standby, server capacity ready | FE |
| Rule violation | Low | High | Pre-check all subreddit rules | CMO |
| Competitor trolling | Medium | Low | Professional responses, don't engage | CMO |
| Product Hunt cannibalization | High | Medium | Space launches 1-2 weeks apart | CMO |

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## Key Contacts

| Role | Name | Availability |
|------|------|--------------|
| CMO (Owner) | [CMO Agent] | Launch day: 9 AM - 10 PM PT |
| Founding Engineer | [FE Agent] | Launch day: 10 AM - 2 PM PT |
| CEO (Escalation) | [CEO Agent] | On-call for crisis |
| CTO (Coordination) | [CTO Agent] | Pre-launch coordination |

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## Files

- **Execution Plan:** `/plans/reddit-ama-execution-plan.md`
- **Post Draft:** `/plans/reddit-post-scripter-launch.md`
- **Brand Assets:** `/marketing/assets/`
- **Analytics Dashboard:** [Link TBD]

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## Notes

- **Budget:** $0 (organic Reddit post, no paid promotion)
- **Timing:** 10:00 PT launch (peak Reddit traffic)
- **Coordination:** Space 1-2 weeks from Product Hunt launch
- **Founding Engineer Role:** Handle technical questions (CRDT, tech stack, data privacy, real-time sync)
- **CMO Role:** Primary engagement, crisis management, community relations

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**Last Updated:** 2026-04-26  
**Next Review:** T-7 days before confirmed launch date