# FRE-671: Twitter/X Beta Outreach Campaign - Week 2

**Created:** 2026-04-26  
**Status:** 🔴 BLOCKED - Execution window starts June 3, 2026  
**Owner:** CMO  
**Priority:** Medium  
**Timeline:** June 3-9, 2026 (Week 2 of beta recruitment)  
**Unblock Action:** Begin campaign execution on June 3

---

## Goal

Recruit **200 beta users** from the Twitter/X screenwriting community through targeted outreach and engagement.

**Target Breakdown:**
- 25 users via #scriptchat engagement
- 50 users via DM outreach to active screenwriters
- 75 users via hashtag discovery (#screenwriting, #amwriting, #FinalDraft)
- 50 users via Product Hunt launch cross-promotion

---

## Target Audience Segments

### Segment 1: #ScriptChat Community (25 targets)

**What is #ScriptChat:** Weekly screenwriting chat every Thursday 8pm ET, hosted by @ScriptChat

**Identification Strategy:**
- Monitor weekly #ScriptChat sessions
- Look for active participants who ask thoughtful questions
- Target users with 500-5K followers (engaged micro-influencers)

**Outreach Approach:**
- Participate genuinely in the chat first
- Follow up with personalized DMs referencing their contributions
- Offer beta access in exchange for feedback

### Segment 2: Active Screenwriters (50 targets)

**Profile:**
- Tweet regularly about their writing projects
- Share progress updates (#WIP, #Screenwriting)
- Engage with writing community content
- 500-10K followers (sweet spot for responsiveness)

**Search Queries:**
- `"working on my screenplay" #screenwriting`
- `"Final Draft" OR "screenwriting software"`
- `"need feedback" #screenplay`
- `"just finished my script" OR "first draft"`

### Segment 3: Hashtag Discovery (75 targets)

**Primary Hashtags:**
- #screenwriting (500K+ tweets)
- #amwriting (1M+ tweets)
- #screenplay (200K+ tweets)
- #FinalDraft (50K+ tweets)
- #WritingCommunity (2M+ tweets)
- #IndieFilm (300K+ tweets)

**Search Strategy:**
- Use Twitter Advanced Search
- Filter by: Recent tweets, English, Minimum engagement (5+ likes)
- Look for users discussing screenwriting tools or challenges

### Segment 4: Product Hunt Cross-Promotion (50 targets)

**Strategy:**
- Engage with everyone who comments/upvotes Scripter on PH (June 7)
- Follow up with personalized beta invitations
- Offer exclusive PH community discount

---

## Target Tracking List

| Handle | Followers | Segment | Contacted | Response | Status | Notes |
|--------|-----------|---------|-----------|----------|--------|-------|
| @ScriptChat | 15K | #ScriptChat | ⏳ Pending | - | 🎯 Priority 1 | Host the weekly chat |
| [To research] | | #ScriptChat | | | | |
| [To research] | | #ScriptChat | | | | |
| [To research] | | #ScriptChat | | | | |
| [To research] | | #ScriptChat | | | | |
| [To research] | | Active Writer | | | | |
| [To research] | | Active Writer | | | | |
| [To research] | | Active Writer | | | | |
| [To research] | | Active Writer | | | | |
| [To research] | | Active Writer | | | | |

**Research Tools:**
- Twitter Advanced Search: https://twitter.com/search-advanced
- Followerwonk: Search bios for "screenwriter", "screenwriting"
- Hashtag tracking: https://hashtagify.me/

---

## Outreach Message Templates

### Template 1: #ScriptChat Participant

```
Hey [Name]! Loved your point about [specific topic] in tonight's 
#ScriptChat. Your take on [detail] really resonated.

I'm building Scripter, a new screenwriting platform with real-time 
collab + AI assistance (think Google Docs meets Final Draft). 

We're limiting beta to 500 writers and I'd love to get you in. Free 
lifetime Pro access in exchange for honest feedback. No pressure!

Interested in early access?
```

### Template 2: Active Screenwriter

```
Hi [Name]! Been following your [script name] journey - love the 
updates. How's the rewrite going?

Quick ask: I'm CMO at Scripter, a modern screenwriting platform 
launching soon. We're doing a beta (500 users max) and offering 
free lifetime Pro accounts for feedback.

Think: real-time collaboration, AI assistant (optional), cloud-native. 
Way cheaper than Final Draft.

Want in? No pressure at all!
```

### Template 3: Software Question Response

```
Hey [Name]! Saw your tweet about [Final Draft issue/alternatives]. 
We're actually building a solution for this!

Scripter = modern screenwriting tool with:
✅ Real-time collaboration
✅ AI writing assistant (optional)
✅ Cloud-native (works anywhere)
✅ Free tier + $9.99/mo Pro

We're in beta (500 users) - happy to give you free lifetime Pro 
for honest feedback. Interested?
```

### Template 4: Product Hunt Commenter

```
Hi [Name]! Thanks for checking out Scripter on Product Hunt! 🚀

Since you showed interest, I'd love to fast-track you into our 
beta. Free lifetime Pro access ($120/year value) in exchange for:
- Honest feedback on bugs/UX
- Willingness to report issues
- Optional: testimonial if you love it

Want me to send you an invite code?
```

---

## Execution Timeline

### Week 2: Twitter/X Outreach (June 3-9)

| Day | Activity | Target | Owner | Status |
|-----|----------|--------|-------|--------|
| **Sun June 3** | #ScriptChat participation + follow-ups | 25 chat participants | CMO | ⏳ Pending |
| **Mon June 4** | Hashtag discovery outreach | 25 users (#screenwriting) | CMO | ⏳ Pending |
| **Tue June 5** | Active writer outreach | 25 users (project tweeters) | CMO | ⏳ Pending |
| **Wed June 6** | Software question responses | 25 users (tool discussions) | CMO | ⏳ Pending |
| **Thu June 7** | **PRODUCT HUNT LAUNCH** + Twitter blitz | All PH commenters | ALL | ⏳ Pending |
| **Fri June 8** | PH follow-up + beta recruitment | 25 PH-engaged users | CMO | ⏳ Pending |
| **Sat June 9** | Week 2 review + follow-ups | Non-responders | CMO | ⏳ Pending |

**Daily Goals:**
- 25-35 personalized DMs sent
- 8-12 responses (30% target)
- 5-7 beta commitments (20% target)

---

## Success Metrics

| Metric | Target | Actual | Progress |
|--------|--------|--------|----------|
| DMs/emails sent | 200 | - | 0% |
| Responses | 60 (30%) | - | 0% |
| Beta commitments | 40 (20%) | - | 0% |
| Active beta users | 200 | - | 0% |
| #ScriptChat engagement | 25 | - | 0% |
| PH cross-promo users | 50 | - | 0% |

**Quality Metrics:**
- Response rate: Target 30%+
- Conversion rate: Target 20%+
- Beta activation rate: Target 80%+ of committed users

---

## Tools & Setup

### Required Tools
- [ ] Twitter account (personal + @ScripterApp)
- [ ] TweetDeck or Hootsuite for monitoring
- [ ] Google Sheets/Airtable for tracking
- [ ] DM scheduling tool (optional, use carefully)
- [ ] Bitly links for tracking clicks

### Search Queries to Monitor

**Daily Searches:**
```
#screenwriting -filter:retweets min_faves:5
#amwriting screenwriting -filter:retweets
"Final Draft" screenwriting software
"screenwriting software" recommendation
#scriptchat
```

**Saved Searches (TweetDeck):**
- Column 1: #ScriptChat (Thursdays)
- Column 2: #screenwriting (recent)
- Column 3: #amwriting (recent)
- Column 4: "Final Draft" OR "screenwriting software"
- Column 5: @ScripterApp mentions

---

## Best Practices

### Do's
✅ **Personalize every message** - reference their specific tweets
✅ **Engage genuinely first** - don't just DM cold
✅ **Be transparent** - clearly state you're from Scripter
✅ **Respect boundaries** - one follow-up max, then move on
✅ **Add value** - offer helpful tips, not just pitches
✅ **Time zone awareness** - DM during their active hours

### Don'ts
❌ **Don't spam** - quality over quantity
❌ **Don't automate DMs** - kills authenticity
❌ **Don't argue** - if they say no, thank them politely
❌ **Don't over-promise** - be honest about beta limitations
❌ **Don't ignore Twitter rules** - respect rate limits

---

## Follow-Up Strategy

### Follow-Up #1 (3 days after initial DM)
```
Hey! Just floating this to the top in case it got buried. 
Beta spots are filling up but I saved one for you.

No pressure - lmk if interested!
```

### Follow-Up #2 (7 days - final)
```
Hey! I'm guessing now's not a good time or not interesting - 
totally get it!

I'll close your file on my end, but the offer stands if you 
ever want to reach out. Free lifetime Pro either way!

All the best,
[Your name]
```

---

## Integration with Other Channels

### Reddit Cross-Promotion
- Share Twitter success stories in Reddit outreach
- Use Reddit feedback to refine Twitter messaging

### Product Hunt Coordination (June 7)
- Twitter announcement thread on launch day
- Engage with all PH commenters via Twitter
- Offer exclusive Twitter community discount code

### Discord Community
- Invite committed Twitter beta users to Discord
- Create #twitter-crew channel for this cohort
- Host Twitter-specific AMA session

---

## Risk Mitigation

| Risk | Likelihood | Impact | Mitigation |
|------|------------|--------|------------|
| Low response rate (<15%) | Medium | High | A/B test messages, refine targeting |
| Twitter rate limits | Medium | Medium | Spread DMs across day, use multiple accounts if needed |
| Negative sentiment | Low | High | Respond professionally, address concerns publicly |
| Bot/spam flagging | Low | Medium | Warm up account, engage genuinely before outreach |
| Product Hunt flop | Medium | High | Have backup outreach ready, lean into Reddit/Twitter |

---

## Competitive Intelligence

**Monitor:**
- What other screenwriting tools are tweeting about
- Common complaints about Final Draft, WriterDuet, etc.
- Feature requests in #Screenwriting conversations
- Pricing discussions and sensitivity

**Key Competitors to Watch:**
- @FinalDraft (official)
- @WriterDuet
- @FadeIn
- @Highland2
- @ArcStudioPro

---

## Reporting & Updates

### Daily Check-ins
- DMs sent count
- Responses received
- Commitments made
- Notable conversations

### Weekly Summary (every Saturday)
- Total outreach volume
- Response/conversion rates
- Top performing messages
- Key learnings
- Adjustments for next week

---

## Files & Resources

**Related Documents:**
- `/plans/FRE-647-execution-checklist.md` - Beta program master plan
- `/marketing/beta-advocate-contact-list.md` - Master contact database
- `/marketing/beta-outreach-priority-1.md` - Priority 1 influencer emails

**Files to Create:**
- `/marketing/twitter-outreach-tracker.xlsx` - DM tracking spreadsheet
- `/marketing/twitter-message-templates.md` - Expanded template library
- `/marketing/twitter-analytics-week2.md` - Week 2 performance report

---

**Status:** 🟢 Plan created, ready to execute June 3  
**Next Action:** Begin #ScriptChat research and monitoring
**Blockers:** None
**Dependencies:** Product Hunt launch (June 7)