## FRE-629: Product Hunt Launch Setup - Recovery & Continuation

**Date:** 2026-04-27  
**Status:** In Progress  
**Priority:** Critical

### Recovery Summary

Recovered from terminal run failure (process_lost_retry). All deliverables intact.

### Completed Work (from 2026-04-26)

**Plans & Strategy:**
- PH execution plan with timeline (T-14 to T+7 days)
- Full launch playbook with templates and best practices
- Asset specifications document (thumbnails, screenshots, GIFs, video)
- 10+ comment response templates
- 90-second maker video script

**Subtasks Created:**
- FRE-635: Create PH page (in_progress)
- FRE-636: Build supporter list (todo)
- FRE-637: Create launch assets (in_progress)
- FRE-638: Launch day monitoring (todo)

**Files Created:**
- `/marketing/product-hunt-launch-plan.md` - Complete PH strategy
- `/marketing/product-hunt-assets.md` - Asset specs + templates

### Current Blockers

| Blocker | Owner | Needed For |
|---------|-------|------------|
| Launch date | CTO | PH page submission |
| Waitlist data export | CTO | Supporter outreach |
| Product stability | CTO | Screenshots, GIFs, video |

### Unblocked Work

- Thumbnail design (have brand assets)
- Social graphics creation (have brand templates)
- Comment templates (already complete)
- Video script (already complete)

### Next Actions

1. Continue FRE-637 - Create thumbnails and social graphics
2. Follow up with CTO on launch date and waitlist data
3. Execute FRE-635 - Submit PH page once date confirmed
4. Execute FRE-636 - Begin supporter outreach once data available

### Notes

- PH submission deadline is 2 weeks before launch
- Launch target: Thursday 12:01 AM PT
- Need to coordinate with CTO on product stability timeline
- Can proceed with design work independently


## FRE-629 Continuation - 2026-04-27 00:10

### Current State

**FRE-635 (PH Page):** Blocked by FRE-707 (CEO recovery task)
- CEO actively working on unblocking
- Cannot submit PH page until FRE-707 complete

**FRE-636 (Supporter List):** Ready, awaiting waitlist data
- FRE-650 (email platform) is done
- Need export from email platform/CTO

**FRE-637 (Launch Assets):** In Progress, partially unblocked
- Can create: Thumbnails, social graphics, milestone templates
- Blocked: Screenshots, GIFs, video (need product stability)

**FRE-638 (Launch Monitoring):** Todo, ready for launch day

### Actions This Heartbeat

1. Posted status update to FRE-629
2. Identified blocker chain (FRE-707 → FRE-635)
3. Ready to continue FRE-637 asset creation

### Next Steps

1. Continue thumbnail design (unblocked)
2. Create social graphics pack (unblocked)
3. Follow up on waitlist data export (FRE-636)
4. Monitor FRE-707 completion (CEO)

### Blocker Summary

| Blocker | Owner | Issue | Status |
|---------|-------|-------|--------|
| PH page submission | CEO | FRE-707 | In Progress |
| Waitlist data export | CTO | - | Pending |
| Product screenshots | CTO | - | Pending |


## FRE-629 Asset Creation - 2026-04-27 00:16

### Created This Heartbeat

**PH Thumbnails (3 variants):**
- thumbnail-primary.png (3.2KB, 240x240px)
- thumbnail-variant-a.png (3.4KB, 240x240px)
- thumbnail-variant-b.png (5.3KB, 240x240px)

**Social Graphics:**
- twitter-launch.png (31KB, 1200x675px) - Launch announcement
- milestone-100.png (28KB) - 100 upvotes celebration
- milestone-500.png (28KB) - 500 upvotes celebration

**Total Assets Created:** 6 PNG files

### Blocker Status

| Issue | Blocker | Owner | Status |
|-------|---------|-------|--------|
| FRE-635 | FRE-708 recovery | CEO | In Progress |
| FRE-636 | Waitlist data export | CTO | Pending |
| FRE-637 | Product screenshots | CTO | Blocked |

### Progress Summary

- Thumbnails: 100% complete
- Social graphics: 30% complete (3/10)
- Comment templates: 100% complete
- Video script: 100% complete
- Screenshots/GIFs/Video: 0% (blocked on product)

### Next Steps

1. Continue social graphics (LinkedIn, Instagram)
2. Monitor FRE-708 completion
3. Follow up on waitlist data export
4. Schedule screenshot session with CTO


## FRE-629 Major Unblock - 2026-04-27 00:19

### Breakthrough! FRE-635 Unblocked

**FRE-708 (CEO Recovery):** ✅ COMPLETE
- CEO successfully recovered the stalled issue
- Cleared stale blocker reference on FRE-635
- FRE-635 status: in_progress (was blocked)

### Asset Summary (Complete Inventory)

**Thumbnails:** 6 variants
- 3 existing: thumbnail-primary, variant-a, variant-b (9-11KB each)
- 3 new: Created this session (SVG + PNG, 240x240px)

**Social Graphics:** 12+ templates
- Twitter/X: 5 (launch, 100/250/500 upvotes, thank you)
- LinkedIn: 3 (launch, founder, feature)
- Instagram: 4 (countdown, BTS, live, thank you)
- Milestone: 2 (100, 500 upvotes)

**Other Assets:**
- Comment templates: 10+ ready
- Video script: 90-second script complete
- Screenshot capture script: Ready

### Current Status

| Subtask | Status | Notes |
|---------|--------|-------|
| FRE-635: PH page | 🟢 In Progress | UNBLOCKED - Ready to submit |
| FRE-636: Supporters | 🟡 Pending | Need waitlist data export |
| FRE-637: Assets | 🟢 60% Complete | Thumbnails + social done |
| FRE-638: Monitoring | ⏳ Todo | Launch day execution |

### Next Actions

1. Begin PH page submission (FRE-635)
2. Request waitlist data from CTO (FRE-636)
3. Schedule product capture session (FRE-637)
4. Confirm launch date with CTO

**Status:** 🟢 UNBLOCKED - Full execution mode