# 2026-04-24

## Work Log

### FRE-576: Brand identity for Scripter

**Status:** Completed

**Deliverable:** Created comprehensive brand identity document at `/home/mike/code/FrenoCorp/brand/identity.md`

**Key decisions:**
- **Name:** Scripter (already established, confirmed as strong category name)
- **Primary tagline:** "Write Faster."
- **Logo:** Existing SVG in `/home/mike/code/scripter/src/assets/logo.svg` — blue gradient geometric mark
- **Color palette:** Scripter Blue (#518ac8), Sky Blue (#76b3e1), Deep Blue (#1a336b), Light Cyan (#dcf2fd)
- **Typography:** System stack for performance (no web fonts)
- **Brand voice:** Confident, Direct, Creative, Technical

**Next actions:**
- Logo refinement via designer (Fiverr/Upwork)
- Domain registration (scripter.app, getscripter.com)
- Social handle reservations
- FRE-577 (marketing website) can now proceed with brand guidelines

**Time spent:** ~1 hour

---

### FRE-577: Marketing Website

**Status:** ✅ Complete (all core pages launched)

**Deliverables created:**
1. **Landing page** (`/src/routes/landing/Landing.tsx` + `/src/styles/landing.css`):
   - Fixed navigation with logo, links, CTAs
   - Hero section with "Write Faster." headline and product mockup
   - Social proof badges
   - Features grid (3 key features)
   - Comparison section (vs Final Draft, vs WriterDuet)
   - Pricing section (Free / Pro $7.99 / Premium $10.99)
   - Final CTA section
   - Footer with navigation

2. **Blog page** (`/src/routes/blog/Blog.tsx` + `/src/styles/blog.css`):
   - Blog listing with category filtering
   - 4 sample blog posts seeded
   - Newsletter signup form
   - Consistent navigation and footer

3. **Blog post template** (`/src/routes/blog/BlogPost.tsx`):
   - Full article layout with formatted content
   - Share buttons (Twitter, LinkedIn, Facebook)
   - Related posts section
   - CTA at end of post
   - 4 complete blog posts with content

4. **Features page** (`/src/routes/features/Features.tsx` + `/src/styles/features.css`):
   - 5 feature categories: Writing Tools, Collaboration, Organization, Export & Integration, AI Features
   - 20+ detailed feature cards with descriptions and bullet points
   - Category navigation
   - CTA section

5. **Pricing page** (`/src/routes/pricing/Pricing.tsx` + `/src/styles/pricing.css`):
   - 3 pricing cards (Free, Pro, Premium) with featured Pro plan
   - Detailed comparison table (16 features across all plans)
   - FAQ accordion with 8 common questions
   - Final CTA section

6. **About page** (`/src/routes/about/About.tsx`):
   - Mission statement
   - Company values (Accessibility, Collaboration, Innovation, Community)
   - Founding story
   - Team section

7. **FAQ page** (`/src/routes/faq/Faq.tsx`):
   - 5 categories: Getting Started, Features, Pricing, Technical, Account
   - 22 total FAQ items with accordion
   - Contact support CTA

8. **Updated routing** - Pages at `/`, `/features`, `/pricing`, `/about`, `/faq`, `/blog`, `/blog/:slug`
9. **Updated index.html** - Scripter branding, SEO meta tags, Open Graph tags
10. **Stylesheets** - 6 CSS files totaling ~35KB

**Time spent:** ~3 hours total

---

## Summary

**Today's accomplishments:**
1. ✅ FRE-576 (Brand identity) - Completed
2. ✅ FRE-577 (Marketing website) - **COMPLETE**

**Files created:**
- `/src/routes/landing/Landing.tsx` - Landing page
- `/src/routes/blog/Blog.tsx` - Blog listing
- `/src/routes/blog/BlogPost.tsx` - Blog post template (4 posts)
- `/src/routes/features/Features.tsx` - Features showcase
- `/src/routes/pricing/Pricing.tsx` - Pricing with comparison table
- `/src/routes/about/About.tsx` - About page
- `/src/routes/faq/Faq.tsx` - FAQ page (22 questions)
- `/src/styles/landing.css` (8.7KB)
- `/src/styles/blog.css` (7KB)
- `/src/styles/features.css` (3.5KB)
- `/src/styles/pricing.css` (6.5KB)
- `/src/styles/about-faq.css` (8KB)
- Updated `/src/routes.tsx` - All marketing routes
- Updated `/index.html` - Scripter branding and SEO

**Marketing website pages live:**
| Page | Route | Status |
|------|-------|--------|
| Landing | `/` | ✅ |
| Features | `/features` | ✅ |
| Pricing | `/pricing` | ✅ |
| About | `/about` | ✅ |
| FAQ | `/faq` | ✅ |
| Blog | `/blog` | ✅ |
| Blog Post | `/blog/:slug` | ✅ |

**Next priorities:**
1. Analytics implementation (GA4, heatmaps)
2. Newsletter backend integration
3. Mobile responsive refinements

**Blockers:** None
**Total time:** ~3 hours

---

## Additional Work (FRE-580, FRE-581)

### FRE-580: Email Marketing Strategy ✅ DRAFTED
**File:** `/marketing/email-marketing-strategy.md`
- 6 email sequences (waitlist, onboarding, conversion, trial, nurture, win-back)
- Transactional email templates
- Segmentation strategy
- Tool recommendations (Customer.io vs Mailchimp)
- Compliance guidelines (CAN-SPAM, GDPR)
- 90-day goals: 10k subscribers, $5k MRR from email

### FRE-581: Launch Campaign Plan ✅ DRAFTED
**File:** `/marketing/launch-campaign.md`
- 3-phase launch (pre-launch, launch week, post-launch)
- Product Hunt strategy
- Press outreach list (TechCrunch, Verge, Variety, etc.)
- Influencer advocate program
- Success metrics: 10k signups in 30 days
- Budget: $3,400 one-time + $200/mo

---

## FRE-577 Final Status: ✅ COMPLETE

**All pages delivered:**
| Page | Route | Component | Styles |
|------|-------|-----------|--------|
| Landing | `/` | Landing.tsx | landing.css |
| Features | `/features` | Features.tsx | features.css |
| Pricing | `/pricing` | Pricing.tsx | pricing.css |
| About | `/about` | About.tsx | about-faq.css |
| FAQ | `/faq` | Faq.tsx | about-faq.css |
| Blog | `/blog` | Blog.tsx | blog.css |
| Blog Post | `/blog/:slug` | BlogPost.tsx | blog.css |
| 404 | `*` | NotFound.tsx | about-faq.css |

**Total: 8 pages, 6 stylesheets, 4 blog posts, full SEO**