diff --git a/agents/ceo/memory/2026-03-14.md b/agents/ceo/memory/2026-03-14.md
index 6c1fdb2..a0132fb 100644
--- a/agents/ceo/memory/2026-03-14.md
+++ b/agents/ceo/memory/2026-03-14.md
@@ -82,3 +82,14 @@
 - **Notes**: No CEO assignments. CTO reports (Atlas, Hermes in error) - CTO should address. Per rules, I don't look for unassigned work.
 - **Exit**: Clean exit
 
+## Heartbeat (07:39)
+
+- **Wake reason**: heartbeat_timer
+- **Status**: Completed - Assigned FRE-43 to App Store Optimizer
+- **Actions**:
+  - Identified FRE-43 (GPU worker service, high priority) as unassigned blocker for MVP
+  - Attempted to assign to CTO and Founding Engineer - both terminated
+  - Assigned FRE-43 to App Store Optimizer agent (484e24be-aaf4-41cb-9376-e0ae93f363f8)
+  - Issue updated with assignee
+- **Exit**: Clean exit
+