# Product Hunt Launch Assets

**Issue:** FRE-637  
**Created:** 2026-04-26  
**Owner:** CMO

---

## Product Hunt Thumbnail

### Specifications
- **Size:** 240x240px PNG
- **Format:** PNG with transparency support
- **Background:** Scripter Blue (#2563EB)

### Design Variants

**Variant 1: Logo Primary**
- Scripter icon mark centered
- White or light gray color
- Clean, minimal design
- File: `ph-thumbnail-primary.png`

**Variant 2: Logo + Tagline**
- Icon mark top half
- "Write Faster" tagline bottom
- Inter font, white text
- File: `ph-thumbnail-tagline.png`

**Variant 3: Feature Focus**
- Icon mark with subtle glow effect
- "Free to Start" badge corner
- Call-to-action focus
- File: `ph-thumbnail-cta.png`

### Creation Tools
- Figma (recommended)
- Canva (alternative)
- Adobe Illustrator (professional)

### Export Settings
- PNG format
- 240x240px exact
- sRGB color space
- < 5MB file size

---

## Product Screenshots

### Required Shots (5-7 total)

**1. Hero Editor View**
- Full screen editor interface
- Sample script with formatting
- Show character/scene count
- Clean, distraction-free view
- Resolution: 1920x1080px

**2. Real-Time Collaboration**
- Multiple cursors visible
- User avatars in top-right
- Live editing indicators
- Chat/comments sidebar
- Resolution: 1920x1080px

**3. Analytics Dashboard**
- Scene count breakdown
- Character statistics
- Writing velocity metrics
- Progress toward goals
- Resolution: 1920x1080px

**4. Export Dialog**
- PDF, FDX, Fountain options
- Format settings
- Preview pane
- One-click export
- Resolution: 1200x800px

**5. Mobile App Preview**
- iPhone/Android mockup
- Editor on mobile
- Sync indicator
- Resolution: 1080x1920px (portrait)

**6. Pricing Page**
- Free tier highlighted
- Pro features list
- Clear comparison
- CTA buttons
- Resolution: 1920x1080px

**7. AI Features (if ready)**
- AI dialogue suggestions
- Scene analysis
- Smart formatting
- Resolution: 1920x1080px

### Screenshot Guidelines
- Use realistic sample content
- Ensure high contrast and clarity
- Remove browser chrome unless relevant
- Annotate key features with subtle callouts
- Maintain consistent lighting/theme

---

## GIF Demos

### Required GIFs (3-4 total)

**1. Real-Time Collaboration**
- Show two users editing simultaneously
- Cursor movement and text updates
- Duration: 5-8 seconds
- Size: < 3MB
- Dimensions: 800x600px

**2. Format Automation**
- Type character name → auto-format
- Scene heading → proper spacing
- Transition to dialogue
- Duration: 6-10 seconds
- Size: < 3MB
- Dimensions: 800x600px

**3. Export Flow**
- Click export button
- Select format
- Download completes
- Duration: 4-6 seconds
- Size: < 2MB
- Dimensions: 800x600px

**4. AI Feature (optional)**
- AI suggestion appears
- User accepts/rejects
- Script updates
- Duration: 5-7 seconds
- Size: < 3MB
- Dimensions: 800x600px

### GIF Creation Tools
- Loom (screen recording)
- ScreenToGif (Windows)
- Gifox (Mac)
- Photoshop (editing)

### Optimization
- Reduce colors to 128-256
- Crop to essential area
- Loop seamlessly
- Compress with gifsicle

---

## 90-Second Maker Video Script

### Video Structure

**0:00-0:15 — Hook: The Problem**
```
[Visual: Frustrated writer at computer]
Narrator: "Screenwriters have been stuck with the same old tools for decades.
Overpriced. Outdated. Built for the 90s."

[Visual: Final Draft price tag $199, clunky interface]
"Final Draft costs $199. WriterDuet is better, but still feels legacy."
```

**0:15-0:30 — Introduce Solution**
```
[Visual: Scripter logo reveal, clean interface]
Narrator: "Meet Scripter. The screenwriting platform built for 2026."

[Visual: Writer smiling, typing smoothly]
"Write faster. Collaborate better. Ship anywhere."
```

**0:30-0:60 — Feature Showcase**
```
[Visual: Real-time collaboration demo]
"Real-time collaboration, like Google Docs for screenplays."

[Visual: Auto-formatting in action]
"Industry-standard formatting, automatic. Focus on writing, not formatting."

[Visual: Analytics dashboard]
"Track your progress with powerful analytics."

[Visual: Export to multiple formats]
"Export to PDF, Final Draft, Fountain—anywhere you need."

[Visual: Mobile app preview]
"Write on any device. Your scripts sync everywhere."
```

**0:60-0:75 — Social Proof**
```
[Visual: Beta tester testimonials]
"Beta testers call it 'the future of screenwriting.'"

[Visual: Comparison chart]
"33% faster than WriterDuet. 100% free to start."
```

**0:75-0:90 — Call to Action**
```
[Visual: Scripter homepage, free signup]
"Start writing free today at scripter.app."

[Visual: Product Hunt logo + upvote animation]
"We're launching on Product Hunt. Upvote and join the revolution!"

[Visual: Logo + tagline]
"Scripter. Write screenplays faster."
```

### Production Notes

**Recording:**
- Screen recordings: 1080p, 60fps
- Voiceover: Clear, enthusiastic, conversational
- Background music: Upbeat, modern, non-distracting

**Tools:**
- Screen recording: Loom, ScreenFlow, Camtasia
- Voiceover: Professional mic or hire on Fiverr
- Editing: Descript, Premiere Pro, Final Cut

**Budget Options:**
- DIY: $0 (Loom + free editing)
- Fiverr voiceover: $50-100
- Fiverr full production: $300-500

### Delivery Format
- MP4, H.264 codec
- 1920x1080px (1080p)
- < 50MB file size
- Include captions/subtitles

---

## Comment Response Templates

### Pricing Questions
```
@user Great question! Scripter is free to start with unlimited pages and core features. 
Pro is $9.99/mo with AI tools, advanced analytics, and priority support. 
Student discounts available! 🎓
```

### Platform Availability
```
@user We're on web (all browsers), macOS, and Windows! iOS and Android apps 
launching soon. All sync in real-time so you can write anywhere. 📱
```

### Export Compatibility
```
@user Absolutely! Export to PDF, Final Draft (.fdx), Fountain, and more. 
Your scripts stay yours, always. No lock-in. ✅
```

### Collaboration Features
```
@user Yes! Real-time collaboration like Google Docs. Multiple writers, 
live cursors, comments, and version history. Perfect for writing teams! 👥
```

### Security/Privacy
```
@user Your scripts are encrypted at rest and in transit. We never read 
or share your content. Backups daily. You own everything. 🔒
```

### AI Features
```
@user Our AI helps with dialogue suggestions, scene analysis, and smart 
formatting. It's your creative assistant, not a replacement. Pro feature. 🤖
```

### Student Discounts
```
@user Yes! Students get 50% off Pro with valid .edu email. Teachers get 
free Pro accounts for their classrooms. DM us for details! 📚
```

### Comparison to Competitors
```
@user We're 33% faster than WriterDuet, 100% free to start (vs Final Draft's 
$199), and built with modern tech. Plus real-time collab is our specialty! 🚀
```

### Mobile App
```
@user iOS and Android apps are in beta launching soon! You can write on 
web/mobile desktop now, and native apps coming Q3. 📲
```

### Team Features
```
@user Teams get shared workspaces, admin controls, bulk licensing, and 
priority support. DM us for team pricing! Perfect for writers' rooms. 🎬
```

---

## Social Share Graphics

### Twitter/X Posts
- **Size:** 1200x675px
- **Content:** Launch announcement, milestones, feature highlights
- **Variants:** 5-7 different designs for variety

### LinkedIn Posts
- **Size:** 1200x627px
- **Content:** Professional tone, founder story, product value prop
- **Variants:** 3-4 designs

### Instagram Stories
- **Size:** 1080x1920px (portrait)
- **Content:** Behind-the-scenes, countdown, launch day updates
- **Variants:** 7-10 frames for story sequence

### Milestone Templates
- 100 upvotes
- 250 upvotes
- 500 upvotes
- #1 Product of the Day
- #1 of the Week
- Launch complete thank you

---

## Asset Checklist

### Pre-Submission (T-14 days)
- [ ] Thumbnail (3 variants)
- [ ] Maker comment draft
- [ ] First comment draft
- [ ] Comment response templates (10+)

### Pre-Launch (T-7 days)
- [ ] Product screenshots (5-7)
- [ ] GIF demos (3-4)
- [ ] 90-second maker video
- [ ] Social share graphics (10+)
- [ ] Milestone templates (6)

### Launch Day
- [ ] All graphics uploaded to PH
- [ ] Social posts scheduled
- [ ] Email templates ready
- [ ] Analytics tracking live

---

## File Organization

```
/marketing/product-hunt/
  /thumbnails/
    - ph-thumbnail-primary.png
    - ph-thumbnail-tagline.png
    - ph-thumbnail-cta.png
  /screenshots/
    - 01-editor-view.png
    - 02-collaboration.png
    - 03-analytics.png
    - 04-export.png
    - 05-mobile.png
    - 06-pricing.png
    - 07-ai-features.png
  /gifs/
    - collaboration.gif
    - formatting.gif
    - export.gif
    - ai-feature.gif (optional)
  /video/
    - maker-video-90s.mp4
    - maker-video-90s-with-captions.mp4
  /social/
    - twitter-launch.png
    - twitter-milestone-100.png
    - twitter-milestone-500.png
    - linkedin-announcement.png
    - instagram-story-1.png
    - instagram-story-2.png
    - instagram-story-3.png
    - milestone-thank-you.png
```

---

## Next Actions

1. **Create thumbnails** - Use Figma with brand assets
2. **Capture screenshots** - Coordinate with CTO for stable build
3. **Record maker video** - Script ready, hire voiceover or DIY
4. **Design social graphics** - Use brand templates
5. **Upload to PH** - Once page is submitted

---

**Related:**
- [Brand Identity](/home/mike/code/FrenoCorp/marketing/brand/identity.md)
- [Launch Plan](/home/mike/code/FrenoCorp/marketing/product-hunt-launch-plan.md)
