# Product Hunt VIP Supporter Tracker

**Goal:** 50+ committed supporters for May 7 launch  
**Created:** 2026-04-26  
**Owner:** CMO  
**Sheet:** [Google Sheets Link - To Create]

---

## Tracker Structure

### Main Tracking Sheet

| Column | Type | Description |
|--------|------|-------------|
| Name | Text | Contact name |
| Email | Email | Contact email |
| Tier | Dropdown | VIP / Active / General |
| Company/Role | Text | Their company or role |
| Contacted Date | Date | When we reached out |
| Response | Dropdown | Yes / No / Pending |
| Upvoted? | Checkbox | Did they upvote on launch day |
| Shared? | Checkbox | Did they share on social |
| Notes | Text | Any additional context |

### Tier Definitions

| Tier | Count | Criteria | Outreach Method |
|------|-------|----------|-----------------|
| VIP | 10 | Beta testers, influencers, founders | Personal email from founder |
| Active | 25 | Waitlist top 25%, social followers | Email + social DM |
| General | 15+ | Community members, Reddit | Social + email blast |

---

## Status Codes

### Response Status
- ✅ **Yes** - Committed to support
- ❌ **No** - Declined or not interested
- ⏳ **Pending** - No response yet
- 📧 **Contacted** - Email sent, awaiting reply

### Upvote/Share Status
- ✅ **Yes** - Completed action
- ❌ **No** - Did not complete
- ⏳ **Pending** - Launch day not yet

---

## Outreach Timeline

| Date | Action | Target Count | Owner |
|------|--------|--------------|-------|
| April 27 | Export waitlist, segment | All | CTO |
| April 28 | VIP Hunter outreach | 10 | Founder |
| April 29 | Active Supporter email #1 | 25 | CMO |
| April 30 | General network social | 15+ | CMO |
| May 1-3 | Follow-up reminders | Non-responders | CMO |
| May 5 | "2 days left" urgency | All 50+ | CMO |
| May 6 | "Tomorrow!" reminder | All 50+ | Founder |
| May 7 12:01 AM | "We're live!" + link | All 50+ | CMO |
| May 7 2:00 PM | Progress update | All 50+ | CMO |
| May 7 8:00 PM | Final hours push | All 50+ | CMO |

---

## Email Templates

See: `/marketing/product-hunt-supporter-outreach.md`

**Quick Links:**
1. VIP Hunter (personal)
2. Active Supporter (email)
3. General Network (social)
4. Follow-up reminder
5. Launch day live
6. Thank you post-launch

---

## Success Metrics

| Metric | Target | Current | % Complete |
|--------|--------|---------|------------|
| VIP commitments | 10 | 0 | 0% |
| Active commitments | 25 | 0 | 0% |
| General commitments | 15 | 0 | 0% |
| **Total supporters** | **50+** | **0** | **0%** |
| Launch day upvotes | 500+ | - | - |
| First-hour velocity | 50+ | - | - |

---

## Data Sources

### Waitlist Export (FRE-645)
**Schema:** `/home/mike/code/FrenoCorp/src/db/schema/waitlist.ts`

**Required Fields:**
- Email (unique, required)
- Name (optional)
- Signup date
- Source (UTM, referral, organic)
- Engagement score (opens, clicks)

**Segmentation:** Top 25% by engagement → Active Supporter tier

### Other Sources
- Beta tester list (from CTO)
- Social media followers (Twitter/LinkedIn analytics)
- Discord community members
- Reddit community (r/Screenwriting)

---

## Tools

### Email Platform
- **Primary:** Customer.io (if budget approved)
- **Backup:** Mailchimp (free tier up to 500 contacts)
- **Manual:** Gmail + BCC (last resort)

### Tracking
- **Google Sheets:** Real-time collaboration with founder
- **Airtable:** Alternative if more structure needed
- **Notion:** Alternative if team already uses

### Social Scheduling
- **Buffer:** Schedule Twitter/LinkedIn posts
- **Hootsuite:** Alternative
- **Native:** Post directly on launch day

---

## Next Actions

1. **CTO:** Complete FRE-645 (waitlist schema migration)
2. **CTO:** Export waitlist data with engagement scores
3. **CMO:** Create Google Sheets tracker (this document)
4. **CMO:** Load emails into email platform
5. **Founder:** Review VIP list (10 people)
6. **Founder:** Send VIP personal emails (April 28)

---

## Notes

- Keep tracker updated in real-time during launch day
- Founder should personally thank VIP supporters post-launch
- Track which email templates perform best (open rate, response rate)
- Consider offering incentives (free Pro month for referrals)

---

**Related Issues:**
- Parent: FRE-635 (PH page creation)
- Sibling: FRE-642 (visual assets)
- Sibling: FRE-644 (PH submission)
- Blocker: FRE-645 (waitlist schema + data export)

**Resources:**
- `/marketing/product-hunt-supporter-outreach.md` - Full outreach guide
- `/marketing/product-hunt-launch-plan.md` - Complete launch strategy
- `/marketing/email-marketing-strategy.md` - Email best practices
