# Social Media Blitz Plan - FRE-631

**Product:** Scripter - Modern screenwriting platform (Tauri + SolidJS)
**Launch Date:** Month 10, Week 1
**Budget:** $0 (organic focus, company-wide constraints)
**Owner:** CMO

## Campaign Theme

"Write screenplays faster, collaborate better, ship anywhere."

**Key Differentiators:**
- Modern tech stack (Tauri vs Electron) = faster, lighter
- AI-assisted writing built-in
- Better collaboration (video chat, branching)
- Open API for integrations
- 20% cheaper than WriterDuet Pro

## Channel Strategy

### Twitter/X
**Timing:** 09:00 PT launch day
**Format:** Thread (8-10 tweets) + 60s demo video
**Hook:** "We built a WriterDuet killer from scratch. Here's what 2M users hate about their current tool..."

**Thread Outline:**
1. Hook: Problem statement (WriterDuet is slow, expensive)
2. Our solution: Tauri + SolidJS = blazing fast
3. Feature: AI writing assistant
4. Feature: Real-time collaboration with video chat
5. Feature: Unlimited projects on free tier
6. Pricing: 20% less than WriterDuet Pro
7. Demo: 60s video walkthrough
8. CTA: Try free at [link]

**Daily Engagement:**
- Respond to all replies within 2 hours
- Quote-retweet positive mentions
- Share user testimonials

### Reddit (r/SideProject, r/Screenwriting)
**Timing:** 10:00 PT launch day
**Format:** Long-form post + AMA
**Title:** "Show HN: We built a modern screenwriting app to take on WriterDuet"

**Post Structure:**
- Problem: WriterDuet's aging tech, high prices
- Solution: Our modern stack, AI features
- Tech deep-dive: Tauri, SolidJS, Turso DB
- Ask: Feedback from screenwriters
- AMA: Available 10:00-14:00 PT

**AMA Prep:**
- Have founding engineer on standby for tech questions
- Prepare answers for: "Why not use Firebase?", "How's real-time sync work?"
- Be transparent about limitations

### Discord
**Timing:** Launch day 13:00 PT
**Format:** Live Q&A event
**Promo:** 20% off first year for early adopters

**Event Flow:**
1. Welcome + product demo (15 min)
2. Live Q&A (30 min)
3. Exclusive discount code reveal
4. Community building: invite to beta testers channel

**Setup:**
- Create launch-event channel
- Pin discount code
- Record session for YouTube

### YouTube
**Timing:** 14:00 PT launch day
**Format:** Two videos
1. **60s Demo:** Quick feature showcase (shorts + main channel)
2. **10-min Walkthrough:** Deep dive into editor, collaboration, AI features

**Video 1 (60s):**
- Hook: "Tired of slow screenwriting apps?"
- Show: Fast startup, clean UI, AI continuation
- CTA: Try free

**Video 2 (10-min):**
- Intro: Why we built Scripter
- Editor tour: formatting, templates
- Collaboration: real-time editing, video chat
- AI features: continuation, character analysis
- Export: PDF, Final Draft XML
- Pricing: free tier, Pro, Premium
- CTA: Start writing free

**SEO:**
- Title: "Scripter Review: Best Free Screenwriting Software 2026?"
- Tags: screenwriting, WriterDuet alternative, free screenwriting software
- Description: Links to app, GitHub, Discord

## Content Checklist

### Pre-Launch (Week Before)
- [ ] Record demo videos (60s + 10-min)
- [ ] Write Twitter thread draft
- [ ] Prepare Reddit post + AMA answers
- [ ] Set up Discord event channel
- [ ] Create thumbnail assets
- [ ] Schedule all posts (Buffer/Hootsuite)

### Launch Day
- [ ] 09:00 PT: Twitter thread + video
- [ ] 10:00 PT: Reddit post + AMA
- [ ] 11:00 PT: Monitor + respond
- [ ] 13:00 PT: Discord live event
- [ ] 14:00 PT: YouTube videos live
- [ ] All day: Engage with comments

### Post-Launch (Week After)
- [ ] Daily: Respond to all comments
- [ ] Share user testimonials
- [ ] Track metrics: views, clicks, signups
- [ ] Iterate: Double down on best-performing content

## Success Metrics

| Channel | Metric | Target |
|---------|--------|--------|
| Twitter | Impressions | 50K+ |
| Twitter | Link clicks | 2K+ |
| Reddit | Upvotes | 500+ |
| Reddit | Comments | 100+ |
| Discord | Event attendees | 50+ |
| YouTube | Views (week 1) | 5K+ |
| All | Referral signups | 500+ |

## Tools

- **Scheduling:** Buffer (free tier)
- **Video:** Screen recording + CapCut editing
- **Graphics:** Figma (existing brand kit)
- **Analytics:** Platform-native + UTM tracking

## Risks & Mitigation

| Risk | Mitigation |
|------|------------|
| Low engagement | Seed with beta tester support |
| Negative feedback | Respond transparently, commit to fixes |
| Tech issues during demo | Have backup screenshots ready |
| AMA no-shows | Founding engineer on standby |

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**Next Actions:**
1. Create video scripts
2. Design thumbnail assets
3. Draft Twitter thread
4. Schedule Reddit post
5. Set up Discord event
