# Asset Creation Checklist - FRE-631

## Graphics (Figma)

### Twitter
- [ ] Thread header image (1200x675px)
  - Text: "WriterDuet Killer?"
  - Scripter logo
  - Clean tech background
- [ ] Video thumbnail for Tweet 8 (1200x675px)
  - Same as YouTube thumbnail
- [ ] Profile banner update (optional)

### YouTube
- [ ] 60s video thumbnail (1280x720px)
  - Text: "WriterDuet KILLER?"
  - Split screen: Scripter vs WriterDuet
  - Red arrow pointing to Scripter
- [ ] 10-min video thumbnail (1280x720px)
  - Text: "Best FREE Screenwriting Software 2026"
  - Clean editor screenshot
  - Green checkmarks on features

### Reddit
- [ ] Post image (optional, 1200x630px)
  - Scripter screenshot
  - Text: "Now Launching"

### Discord
- [ ] Event banner (1920x1080px)
  - "Launch Day Live Q&A"
  - Date + time
  - Scripter logo

## Videos

### 60-Second Demo
- [ ] Record screen capture (OBS)
  - App startup comparison
  - Editor demo
  - AI features
  - Collaboration
  - Export options
  - Pricing
- [ ] Edit video (CapCut/DaVinci)
  - Add text overlays
  - Add music (royalty-free)
  - Export vertical (9:16) for Shorts
  - Export square (1:1) for Twitter
  - Export landscape (16:9) for YouTube
- [ ] Upload to YouTube
  - Title: "Scripter in 60 Seconds"
  - Description with links
  - Tags: screenwriting, WriterDuet alternative
  - Schedule: 14:00 PT launch day

### 10-Minute Walkthrough
- [ ] Record full demo (OBS)
  - Intro (30s)
  - Why Scripter (1:30)
  - Editor tour (2:00)
  - AI features (1:30)
  - Collaboration (1:30)
  - Export (1:00)
  - Pricing (1:00)
  - CTA (1:00)
- [ ] Edit video
  - Add intro/outro
  - Add timestamps in description
  - Add end screen with subscribe
- [ ] Upload to YouTube
  - Title: "Scripter Review: Best Free Screenwriting Software 2026?"
  - Full description with timestamps
  - Tags: screenwriting software, free, tutorial
  - Schedule: 14:00 PT launch day

## Copy Documents

- [x] Twitter thread draft (9 tweets)
- [x] Reddit post draft
- [x] Discord event script
- [x] Video scripts
- [ ] Email announcement to waitlist (if applicable)
- [ ] Press release (separate issue FRE-630)

## Scheduling

### Buffer (Free Tier)
- [ ] Connect Twitter account
- [ ] Schedule Tweet 1 for 09:00 PT
- [ ] Schedule remaining tweets (5-min intervals)
- [ ] Attach video to Tweet 8
- [ ] Prepare manual posting for Reddit (can't schedule)
- [ ] Prepare manual posting for Discord (live event)

### Manual Posting (Launch Day)
- [ ] Reddit post at 10:00 PT
- [ ] Discord event at 13:00 PT
- [ ] Monitor all channels 09:00-17:00 PT

## Link Tracking

### UTM Parameters
- [ ] App link: `?utm_source=twitter&utm_campaign=launch`
- [ ] Discord: `?utm_source=twitter&utm_campaign=launch`
- [ ] Reddit app link: `?utm_source=reddit&utm_campaign=sideproject`
- [ ] YouTube links: `?utm_source=youtube&utm_campaign=launch`

### Link Shortener (Optional)
- [ ] Create bit.ly links for tracking
  - bit.ly/scripter-app
  - bit.ly/scripter-discord
  - bit.ly/scripter-youtube

## Tools Needed

- [x] Figma (graphics)
- [x] OBS Studio (screen recording)
- [x] CapCut or DaVinci Resolve (video editing)
- [x] Buffer (scheduling, free tier)
- [ ] Royalty-free music (YouTube Audio Library)
- [ ] Bitly (link tracking, free tier)

## Pre-Launch Testing

- [ ] Test all links
- [ ] Test video playback on mobile
- [ ] Test Discord screen share
- [ ] Test Reddit post preview
- [ ] Review Twitter thread for typos
- [ ] Backup: Download all videos locally

## Launch Day Checklist

- [ ] 08:45 PT: Final review of scheduled tweets
- [ ] 09:00 PT: Twitter thread goes live
- [ ] 09:05 PT: Engage with first replies
- [ ] 10:00 PT: Post Reddit AMA
- [ ] 10:05 PT: Respond to first comments
- [ ] 13:00 PT: Discord event starts
- [ ] 14:00 PT: YouTube videos go live
- [ ] All day: Monitor and respond to engagement
- [ ] 17:00 PT: Tally initial metrics

## Post-Launch (Week After)

- [ ] Daily: Respond to comments
- [ ] Share user testimonials
- [ ] Track metrics in spreadsheet
- [ ] Identify top-performing content
- [ ] Plan follow-up content based on engagement

---

**Owner:** CMO
**Support:** Founding Engineer (technical AMA support)
**Deadline:** All assets ready 24 hours before launch
