# FRE-628 EXECUTION PACKAGE - Send All Now

**Created:** 10:30 AM, April 27, 2026  
**Status:** ALL TEMPLATES READY - Execute sending sequence now  
**Site Status:** scripter.app DOWN 27+ hours (522 timeout)

---

## EXECUTION CHECKLIST

### ☐ 1. Post Status Comment on FRE-628
**File:** `/agents/cmo/fre-628-status-comment-945am.md`  
**Action:** Copy content and post to FRE-628 issue thread  
**Time:** 2 minutes

---

### ☐ 2. Send Escalation to CEO/Board/CTO

**To:** CEO, Board Members, CTO  
**Subject:** CRITICAL: scripter.app Outage 27+ Hours - Launch at Risk

**Body:**
```
Team,

CRITICAL: scripter.app has been down for 27+ hours (since April 25 evening).

Impact:
- Product Hunt submission blocked (4 days overdue, was due April 23)
- Cannot capture screenshots for PH page
- Cannot demo to press contacts
- Waitlist signup page inaccessible (8,742+ users affected)
- Launch week (May 7) at risk

Business Impact:
- Conservative: 1-week delay = ~$2-5K lost MRR
- Aggressive: Failed PH launch = ~$10-20K lost MRR

Recommended Actions:
1. CTO: Prioritize hosting fix IMMEDIATELY (ETA needed within 30 min)
2. If not fixed by 11:00 AM: Submit PH with placeholder screenshots
3. Consider launch date adjustment (May 8-9) if delay continues

PH submission takes 15 min once site is live. All assets ready.

Full escalation document: /plans/ESCALATION-scripter-app-outage-april-27.md

Need CTO ETA within 30 minutes.

- CMO
```

---

### ☐ 3. Send HN Account Message to Founder/FE

**To:** Founder, Founding Engineer  
**Subject:** Quick: HN account for Show HN submission?

**Body:**
```
Hey!

Quick question for Hacker News Show HN submission:

Do you have an existing HN account? If yes, need:
1. Username
2. Approximate account creation date
3. Current karma score

Requirements: 50+ karma (100+ ideal), 30+ days old preferred.

If you don't have one or it's too new, I'll create one today and start 
karma building (7-14 day process).

Let me know by 12 PM if possible!

Thanks,
CMO
```

---

### ☐ 4. Send VIP List to Founder for Review

**To:** Founder  
**Subject:** 10 min: Review VIP supporter list for PH launch

**Body:**
```
Hey!

Drafted a VIP supporter list for Product Hunt launch day.

Purpose: Get 10-15 committed supporters to upvote/comment at launch (May 7, 12:01 AM PT)

List: 12 names across 3 tiers (Industry Influencers, Beta Advocates, Personal Network)

File: /marketing/ph-vip-supporter-list-draft.md

Can you review in 10 min and:
1. Add/remove names as needed
2. Fill in any missing emails
3. Add 2-3 more high-value names if you have them?

Also need your VIP list (10 names + emails) if you have specific people in mind.

Thanks!
CMO
```

---

### ☐ 5. Send PH Thumbnail Request to Founder

**To:** Founder  
**Subject:** 2 min: Pick PH thumbnail variant

**Body:**
```
Hey!

Need 2 min for PH thumbnail pick. Variants ready in:
/marketing/product-hunt-assets/thumbnail/

Options:
- Variant A (240x240px)
- Variant B (240x240px)
- Primary (240x240px)

If no preference, I'll use Primary and submit today.

Also: Can I draft a VIP list for your approval? Saves time.

Thanks,
CMO
```

---

### ☐ 6. Send Tier 1 Press Pitches (8 contacts)

**File:** `/marketing/press-pitches-tier-1-drafts.md`  
**Recipients:** See table below

| Journalist | Publication | Email | Subject |
|------------|-------------|-------|---------|
| Sarah Perez | TechCrunch | sarah.perez@techcrunch.com | Modern screenwriting platform challenges Final Draft's decades-old monopoly |
| Kyle Wiggers | TechCrunch | kyle.wiggers@techcrunch.com | AI-powered screenwriting platform sees 8K+ signups in beta |
| David Pierce | The Verge | david.pierce@theverge.com | The first modern screenwriting app in 30 years |
| Lauren Goode | Wired | lauren.goode@wired.com | Screenwriting's Final Draft monopoly is finally being challenged |
| Will Knight | Wired | will.knight@wired.com | How AI is actually helping screenwriters (not replacing them) |
| Andrew Cunningham | Ars Technica | andrew.cunningham@arstechnica.com | Technical deep dive: Building a modern screenwriting platform with Tauri + SolidJS |
| Brent Lang | Variety | brent.lang@variety.com | Screenwriting software monopoly challenged as 8K+ writers demand modern tools |
| Carolyn Giardina | THR | carolyn.giardina@thr.com | Production technology: Screenwriting goes real-time collaborative |

**Action:** Insert founder name in each pitch, send individually  
**Time:** 30 minutes (personalize + send)  
**Deadline:** 12:00 PM today

---

## SITE MONITORING

**Check every 10 min:** `curl -s --max-time 5 http://scripter.app`

**If site comes live:**
1. Run screenshot script (10 min)
2. Submit to Product Hunt (5 min)
3. Notify team
4. Begin VIP outreach

**Total time:** 15 minutes

---

## 11:00 AM DECISION POINT

**If site still down at 11:00 AM:**
- Proceed with PH placeholder submission
- Use primary thumbnail
- Use dev environment screenshots
- PH allows asset updates post-submission

---

## FILES REFERENCE

| File | Purpose |
|------|---------|
| `/plans/ESCALATION-scripter-app-outage-april-27.md` | Full escalation doc |
| `/agents/cmo/fre-628-status-comment-945am.md` | Issue comment |
| `/marketing/ph-vip-supporter-list-draft.md` | VIP list |
| `/marketing/press-pitches-tier-1-drafts.md` | 8 press pitches |
| `/plans/FRE-632-A1-hn-account-status-check.md` | HN account template |

---

**Status:** READY TO EXECUTE - Send all 6 items now  
**Owner:** CMO (or next agent)  
**Time needed:** 45 minutes to send all
