# Pre-Launch Waitlist Email (Wednesday 18:00 PT)

**Issue:** FRE-688  
**Owner:** CMO  
**Send Time:** Wednesday 18:00 PT (April 29, 2026)  
**Audience:** Full waitlist (~8,742 subscribers)  
**Status:** ✅ Ready to send (awaiting CTO confirmation)

---

## Email Template

**Subject:** Scripter launches on Product Hunt tomorrow! 🚀

```
Hey [First Name],

Big news - Scripter officially launches on Product Hunt tomorrow at 12:01 AM PT!

As one of our first waitlist subscribers, you're getting exclusive early access.

## What's Next

**Tomorrow (Thursday):**
- 12:01 AM PT: Scripter goes live on Product Hunt
- You'll be among the first to try it free
- We'd love your feedback as an early supporter

## Why This Matters

After years of building in public and testing with beta users, we're ready to share Scripter with the world.

You've been part of the journey from day one. Now it's time to see what we've built together.

## Quick Preview

**What Scripter does:**
- ✨ Real-time collaboration (like Google Docs for screenplays)
- 📝 Industry-standard formatting (WGA-approved)
- 📊 Writing analytics (character count, scene breakdown)
- 📤 Export to PDF, Final Draft, Fountain
- 💻 Web + Mac + Windows + Mobile

**Best part?** It's free to start. No credit card required.

## Tomorrow's Launch

When the clock strikes 12:01 AM PT Thursday, you'll be able to:

1. **Try Scripter free** at scripter.app
2. **Upvote on Product Hunt** (helps us reach more writers)
3. **Leave feedback** - your input shapes the product

## Early Bird Bonus

First 100 signups tomorrow get:
- Lifetime 50% off Pro tier
- Direct access to the founding team
- Priority feature requests

## Ready to Write?

👉 [scripter.app](https://scripter.app) - Live tomorrow at 12:01 AM PT

We can't wait to see what you create.

Cheers,  
Team Scripter

P.S. Follow us on [Twitter/X](https://twitter.com/scripterapp) for launch day updates and behind-the-scenes content.
```

---

## Sending Instructions

### Timing
- **Send:** Wednesday 18:00 PT (April 29, 2026)
- **Waitlist Size:** ~8,742 subscribers
- **Expected Open Rate:** 45%+ (~3,934 opens)
- **Expected CTR:** 20%+ (~788 clicks)

### Segmentation
Send to entire waitlist (no segmentation needed for pre-launch announcement)

### Personalization
- Use `[First Name]` from waitlist data
- Use `scripter.app` as landing URL

### Email Platform
- **Platform:** Customer.io or Mailchimp
- **Campaign Name:** `PH-PreLaunch-Waitlist-2026-04-29`
- **UTM Parameters:**
  - `utm_source=waitlist`
  - `utm_medium=email`
  - `utm_campaign=ph-prelaunch-2026`
  - `utm_content=prelaunch-announcement`

---

## Success Metrics

| Metric | Target | Actual |
|--------|--------|--------|
| Open Rate | 45%+ | TBD |
| Click-Through Rate | 20%+ | TBD |
| Pre-launch Signups | 500+ | TBD |
| Unsubscribe Rate | <2% | TBD |

---

## Follow-Up Schedule

| Time | Action | Audience |
|------|--------|----------|
| Wed 18:00 PT | Pre-launch email | Full waitlist |
| Thu 00:01 PT | Launch day email | Waitlist + new signups |
| Thu 08:00 PT | Midday update | All supporters |
| Thu 18:00 PT | Final push reminder | Non-responders |
| Fri 12:00 PT | Thank you + results | Everyone |

---

## Pre-Send Checklist

- [ ] CTO confirms scripter.app is live and stable
- [ ] Waitlist CSV exported and cleaned
- [ ] Email template loaded into email platform
- [ ] UTM parameters verified
- [ ] Test email sent to internal team
- [ ] Landing page (scripter.app) verified live
- [ ] Product Hunt link ready to insert (once PH page is live)

---

## Post-Send Actions

1. Monitor open rate in real-time (first 2 hours)
2. Track click-through to scripter.app
3. Prepare launch day email (00:01 PT Thursday)
4. Update FRE-688 with email metrics
5. Segment engaged users for VIP supporter list

---

**Status:** ✅ Ready to send once CTO confirms hosting stability  
**Owner:** CMO  
**Next:** Send at 18:00 PT Wednesday (April 29, 2026)
