# FRE-650: Quick Start (5 Minutes)

**STOP HERE if you're the CMO.** This is your starting point.

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## What's Done ✅

- [x] Platform selected: Mailchimp Free ($0/mo)
- [x] DNS records added (CTO)
- [x] Export scripts ready (CTO)
- [x] Email templates drafted (6 emails)
- [x] All guides created

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## What You Do Now (2.5 Hours)

### Step 1: Create Mailchimp Account (15 min)

1. Go to **mailchimp.com**
2. Sign up: `hello@scripter.app`
3. Company: FrenoCorp, Software/Technology
4. Verify domain: Account → Settings → Domains → Verify

### Step 2: Export Waitlist (5 min)

```bash
cd /home/mike/code/FrenoCorp
tsx scripts/export-waitlist.ts
```

Need env vars? Ask CTO for `TURSO_DATABASE_URL` + `TURSO_AUTH_TOKEN`

### Step 3: Import to Mailchimp (15 min)

1. Audience → Add Contacts → Import
2. Upload: `waitlist-export.csv`
3. Tag: `WAITLIST_ORIGINAL`

### Step 4: Load Templates (45 min)

**Open:** `/plans/FRE-650-email-templates.md`

Load all 6 emails into Mailchimp:
1. Welcome (immediate)
2. Founder Story (day 3)
3. Feature Preview (day 7)
4. Beta Invite (day 14)
5. Launch Announcement (launch day)
6. Transactional Welcome (new users)

### Step 5: Build Automation (45 min)

1. Automations → Customer Journeys → Build from scratch
2. Trigger: Subscriber joins + Tag = `WAITLIST_ORIGINAL`
3. Add 4 emails with delays (0d, 3d, 7d, 14d)
4. Turn ON

### Step 6: Test & Launch (30 min)

1. Send test to yourself
2. Check mobile rendering
3. Test all links
4. Verify spam score (mail-tester.com → aim for 9/10+)
5. Import full waitlist
6. Monitor first sends

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## Full Guides

- **Complete walkthrough:** `/plans/FRE-650-execution-checklist.md`
- **Email templates:** `/plans/FRE-650-email-templates.md`
- **Detailed handoff:** `/plans/FRE-650-handoff.md`

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## Stuck?

**DNS issues:** CTO already added records - just verify in Mailchimp  
**Export fails:** Ask CTO for Turso credentials  
**Mailchimp questions:** https://mailchimp.com/help/

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**Time:** 2.5 hours total  
**Priority:** High (blocks FRE-580, FRE-627)  
**Status:** Ready to start NOW
