# Product Hunt Screenshot Capture Plan

**Created:** 2026-04-26  
**Owner:** CMO  
**Status:** Ready for execution (needs stable product build)

---

## Pre-Capture Setup

### Environment Preparation
1. **Browser:** Chrome or Safari (clean profile, no extensions)
2. **Resolution:** 1920x1080 (use responsive dev tools if needed)
3. **Theme:** Light mode (cleaner for PH)
4. **Demo Data:** Pre-populate with sample screenplay

### Sample Screenplay Content
Create a demo script called "Coffee Shop Meet Cute" with:
- 3-4 scenes (varied formatting)
- 2-3 characters (for analytics)
- ~5 pages total
- Include: sluglines, action, dialogue, parentheticals, transitions

---

## Required Screenshots (5-7)

### 1. Hero Shot - Main Editor (1920x1080)
**URL:** `/editor` or app home  
**Capture:**
- Full editor interface
- Sample script with proper formatting
- Show sidebar with scene list
- Clean, uncluttered view

**Annotations:**
- "Industry-standard formatting"
- "Clean, modern interface"

### 2. Real-Time Collaboration (1920x1080)
**Setup:**
- Open script in 2 browser windows
- Show different cursor colors
- Show collaborator avatars

**Capture:**
- Both cursors visible
- Live editing indicators
- Chat/comments panel (if exists)

**Annotations:**
- "Like Google Docs for screenplays"
- "Multiple writers, zero conflicts"

### 3. Analytics Dashboard (1920x1080)
**URL:** `/analytics` or dashboard panel  
**Capture:**
- Character count breakdown
- Scene count
- Page count
- Any graphs/metrics

**Annotations:**
- "Data-driven writing insights"
- "Track progress automatically"

### 4. Export Dialog (1920x1080)
**Action:** Click Export button  
**Capture:**
- Export modal/dialog
- Show format options (PDF, FDX, Fountain)
- Quality/settings if available

**Annotations:**
- "Export to any format"
- "One-click download"

### 5. Pricing Page (1920x1080)
**URL:** `/pricing`  
**Capture:**
- Free vs Pro comparison
- Feature list
- CTA buttons

**Annotations:**
- "Free tier: unlimited scripts"
- "Pro: $9.99/mo"

### 6. Mobile Preview (Optional - 1920x1080)
**If mobile app ready:**
- iPhone/Android screenshot
- Show synced script
- Mobile editing view

**If not ready:** Skip or use mockup

### 7. Template Gallery (Optional - 1920x1080)
**URL:** `/templates` or new script dialog  
**Capture:**
- Template selection screen
- Feature film, TV, short options

---

## GIF Creation (3-4)

### 1. Auto-Formatting Demo (4 seconds)
**Capture:**
1. Start with blank page
2. Type: `INT. COFFEE SHOP - DAY`
3. Show auto-format to slugline
4. Type character name, show centering
5. Type dialogue, show formatting

**Export:** 800x600, <2MB

### 2. Collaboration Demo (5 seconds)
**Setup:** Two browser windows side-by-side  
**Capture:**
1. Type in window A
2. Show changes appear in window B
3. Show different colored cursors

**Export:** 800x600, <3MB

### 3. Export Flow Demo (3 seconds)
**Capture:**
1. Click Export button
2. Select PDF format
3. Show download progress
4. Open downloaded file

**Export:** 800x600, <2MB

---

## Tools

### Screenshot
- **macOS:** CleanShot X ($29) or Shift+Cmd+5 (free)
- **Windows:** Snagit ($50) or Win+Shift+S (free)
- **Browser:** Full Page Screen Capture extension

### GIF Recording
- **Loom:** Free tier, easy sharing
- **ScreenFlow:** $149 (macOS)
- **OBS Studio:** Free (cross-platform)
- **GIPHY Capture:** Free (macOS)

### Editing
- **Figma:** Free tier (add annotations)
- **Canva:** Free tier (quick edits)
- **Photoshop:** $20/mo (professional)

---

## File Organization

```
/marketing/product-hunt-assets/
├── screenshots/
│   ├── 01-editor-hero-1920x1080.png
│   ├── 02-collaboration-1920x1080.png
│   ├── 03-analytics-1920x1080.png
│   ├── 04-export-1920x1080.png
│   ├── 05-pricing-1920x1080.png
│   ├── 06-mobile-1920x1080.png (optional)
│   └── 07-templates-1920x1080.png (optional)
├── gifs/
│   ├── auto-format-demo.gif
│   ├── collaboration-demo.gif
│   └── export-flow-demo.gif
└── source/
    └── (raw captures, PSDs, etc.)
```

---

## Timeline

| Date | Task | Owner | Status |
|------|------|-------|--------|
| April 26 | Plan finalized | CMO | ✅ Done |
| April 27-28 | Capture screenshots | CMO + CTO | ⏳ Needs stable build |
| April 28-29 | Create GIFs | CMO | ⏳ Pending |
| April 29-30 | Add annotations | CMO | ⏳ Pending |
| April 30 | Upload to PH | CMO | ⏳ Pending |

---

## Blockers

⚠️ **Stable product build** - Need CTO confirmation before capture  
⚠️ **Demo data** - Need sample screenplay pre-loaded  
⚠️ **Collaboration testing** - Need 2 accounts set up

---

## Checklist

- [ ] CTO confirms product stability
- [ ] Create demo screenplay "Coffee Shop Meet Cute"
- [ ] Set up 2 test accounts for collaboration demo
- [ ] Clean browser profile (no bookmarks/extensions)
- [ ] Capture all 5-7 screenshots
- [ ] Record video for GIFs
- [ ] Create GIFs (<5MB each)
- [ ] Add subtle annotations in Figma
- [ ] Export in required formats
- [ ] Upload to shared folder for PH submission

---

**Next:** Coordinate with CTO for stable build scheduling
