# 🚀 Product Hunt Launch - Complete Execution Checklist

**Issue:** FRE-648  
**Status:** ✅ 90% COMPLETE - Ready to execute  
**Created:** April 26, 2026  
**Last Updated:** April 26, 2026 4:00 PM  
**Blocker:** scripter.app hosting (522 error) - CTO to fix

---

## 📊 Completion Dashboard

| Phase | Progress | Status |
|-------|----------|--------|
| **Planning** | 100% | ✅ Complete |
| **Content Creation** | 100% | ✅ Complete |
| **Asset Preparation** | 85% | ⏳ Thumbnails done, screenshots pending |
| **Submission Ready** | 100% | ✅ Ready to execute in 15 min |
| **Launch Day Prep** | 100% | ✅ Complete |

**Overall:** 90% complete - blocked on site availability

---

## 🎯 Pre-Submission Checklist

### ✅ Complete (Do NOT need to do)
- [x] Thumbnail created (3 variants)
- [x] Maker comment drafted
- [x] First comment drafted
- [x] Submission guide written
- [x] Screenshot script created
- [x] Social posts drafted
- [x] Comment templates ready
- [x] VIP list template created
- [x] Supporter outreach plan ready
- [x] Launch day schedule planned

### ⏳ Pending (Need site live)
- [ ] scripter.app is live and stable
- [ ] Capture 2-5 screenshots (10 min)
- [ ] Submit to Product Hunt (5 min)
- [ ] Post first comment on PH
- [ ] Share PH link with team

### ⏳ Pending (Can do anytime)
- [ ] Founder fills in VIP list (10 names)
- [ ] Create social graphics in Figma (2-3 hrs)
- [ ] Record maker video (1-2 hrs)
- [ ] Add GIFs to PH submission

---

## 🚀 SUBMISSION EXECUTION (15 minutes total)

### Step 1: Verify Site is Live (2 min)
```bash
# Run this command:
curl -s --max-time 5 https://scripter.app -o /dev/null && echo "✅ LIVE" || echo "❌ DOWN"

# Also check:
# - https://scripter.app/pricing loads
# - Can access editor (if logged in)
```

**If ✅ LIVE:** Continue to Step 2  
**If ❌ DOWN:** Stop, contact CTO, wait

### Step 2: Capture Screenshots (10 min)
```bash
# Run the screenshot script:
cd /home/mike/code/FrenoCorp
./marketing/product-hunt-assets/screenshots/capture-screenshots.sh

# Or manually capture:
# 1. Open scripter.app in browser
# 2. Set resolution to 1920x1080
# 3. Capture: Homepage, Pricing, Editor (if accessible)
# 4. Save to: /marketing/product-hunt-assets/screenshots/
```

**Required:** Minimum 2 screenshots  
**Ideal:** 5 screenshots

### Step 3: Submit to Product Hunt (5 min)
```
1. Go to: https://www.producthunt.com/posts/new
2. Login to PH account
3. Fill form:
   - Product Name: Scripter
   - Tagline: Write screenplays faster, collaborate better, ship anywhere
   - Website: https://scripter.app
   - Category: Apps
   - Launch Date: May 7, 2026
4. Upload Assets:
   - Thumbnail: /marketing/product-hunt-assets/thumbnail/thumbnail-primary-240x240.png
   - Screenshots: 2-5 from /marketing/product-hunt-assets/screenshots/
5. Paste Maker Comment:
   - Copy from: /marketing/product-hunt-submission-content.md
   - Replace [FOUNDER NAME] with actual name
6. Click "Submit for Review"
```

### Step 4: Post-Submission (3 min)
```
1. Copy PH link (e.g., producthunt.com/posts/scripter)
2. Post first comment immediately:
   - Copy from: /marketing/product-hunt-submission-content.md
   - Replace [FOUNDER NAME]
3. Share in team channel:
   "🚀 PH submission complete! Link: [PH LINK]"
4. Update FRE-648 with PH link
```

**Total Time:** 20 minutes from site live to submission complete

---

## 📅 Timeline Summary

| Date | Activity | Owner | Status |
|------|----------|-------|--------|
| **April 23** | PH submission deadline | CMO | ❌ MISSED |
| **April 26** | All content complete | CMO | ✅ DONE |
| **TBD** | Site fixed | CTO | ⏳ BLOCKING |
| **TBD + 20 min** | PH submission | CMO | ⏳ Ready |
| **April 27-30** | PH review + approval | PH | ⏳ Pending |
| **April 27 - May 6** | Supporter outreach | CMO | ⏳ Can start |
| **May 6** | "Tomorrow" email | CMO | ⏳ Scheduled |
| **May 7** | **LAUNCH DAY** | ALL | ⏳ Ready |

---

## 🎯 Launch Day Execution (May 7)

### Pre-Launch (April 26 - May 6)
- [ ] VIP supporter outreach (email + DMs)
- [ ] Waitlist email sequence
- [ ] Social media buildup
- [ ] Press outreach (if doing press)
- [ ] Add more assets to PH (screenshots, GIFs, video)

### Launch Day Schedule (May 7)
| Time PT | Activity | Owner | Platform |
|---------|----------|-------|----------|
| 12:01 AM | Launch goes live | CMO | PH |
| 12:01 AM | Post first comment | Founder | PH |
| 12:01 AM | Tweet thread (1-5) | CMO | Twitter |
| 12:05 AM | Share to team | CMO | Slack |
| 12:10 AM | Email waitlist | CMO | Email |
| 12:15 AM | LinkedIn post | Founder | LinkedIn |
| 12:01 AM | IG Story: "We're Live!" | CMO | Instagram |
| 8:00 AM | Reddit: r/Screenwriting | CMO | Reddit |
| 9:00 AM | Reddit: r/Filmmakers | CMO | Reddit |
| 12:00 PM | Milestone update (if 100+) | CMO | Twitter |
| 4:00 PM | Midday push | CMO | All |
| 8:00 PM | Thank you posts | CMO | All |

**Full schedule:** See `/marketing/product-hunt-social-posts-ready.md`

### During Launch Day
- [ ] Monitor upvotes hourly
- [ ] Respond to EVERY comment within 5-10 min
- [ ] Share milestone updates (100, 250, 500 upvotes)
- [ ] DM VIP supporters who haven't upvoted
- [ ] Thank supporters publicly

**Comment templates:** `/marketing/product-hunt-comment-templates.md`

---

## 📞 Roles & Responsibilities

### CMO (You)
- ✅ All content created
- ⏳ Execute PH submission (when site live)
- ⏳ Launch day execution
- ⏳ Supporter outreach
- ⏳ Comment responses on launch day

### CTO
- 🔴 **CRITICAL:** Fix scripter.app hosting (522 error)
- ⏳ Confirm site stability
- ⏳ Help with screenshot session (if needed)

### Founder
- ⏳ Fill in VIP list (10 names + emails)
- ⏳ Review maker comment (add name)
- ⏳ Post first comment on PH
- ⏳ Launch day: respond to technical/founder questions
- ⏳ LinkedIn post on launch day

---

## 📁 Complete File Reference

### Submission Documents
- `/marketing/product-hunt-submission-ready.md` - 5-min submission guide
- `/marketing/product-hunt-submission-content.md` - Comments
- `/marketing/product-hunt-minimum-submission.md` - Urgent plan
- `/marketing/product-hunt-assets/screenshots/capture-screenshots.sh` - Script

### Launch Day Documents
- `/marketing/product-hunt-social-posts-ready.md` - Social posts
- `/marketing/product-hunt-comment-templates.md` - Response templates
- `/marketing/product-hunt-vip-list.md` - VIP template
- `/marketing/product-hunt-supporter-outreach.md` - Outreach strategy

### Planning Documents
- `/marketing/product-hunt-launch-plan.md` - Full strategy
- `/marketing/product-hunt-assets-brief.md` - Asset specs
- `/marketing/product-hunt-screenshot-plan.md` - Shot list
- `/marketing/product-hunt-video-script.md` - 90s video
- `/plans/FRE-648-product-hunt-prep.md` - Status tracker

### Assets
- `/marketing/product-hunt-assets/thumbnail/` - 3 variants ✅
- `/marketing/product-hunt-assets/screenshots/` - Pending site
- `/marketing/product-hunt-assets/social/` - Directories ready
- `/marketing/product-hunt-assets/video/` - Script ready

**Total:** 16 documents, 3 thumbnails, 1 script, 4 directories

---

## 🎯 Success Metrics

### Submission (April 26-27)
- ✅ PH page created
- ✅ 2-5 screenshots uploaded
- ✅ Launch date set (May 7)
- ✅ Approval received (within 48 hrs)

### Launch Day (May 7)
- **Target:** 500+ upvotes, 50+ comments, Top 5 Apps
- **Minimum:** 100+ upvotes, 10+ comments, Top 20 Apps
- **Stretch:** 1000+ upvotes, 100+ comments, #1 Apps

### Supporter Outreach
- VIP commitments: 10/10
- First-hour upvotes: 50+
- Email open rate: 40%+
- Click-through rate: 15%+

---

## 🚨 Blocker Resolution

### Current Blocker
**Issue:** scripter.app returning 522 (Connection Timeout)  
**Owner:** CTO  
**Priority:** CRITICAL  
**Impact:** Cannot submit to PH (3 days overdue)  
**Resolution:** Fix hosting infrastructure

### Escalation Path
**If site not fixed within 2 hours:**
1. Escalate to CEO/Board
2. Consider submitting with placeholder screenshots
3. PH allows updating assets post-submission

**Contact CTO:** [Insert CTO contact info]  
**Escalate to CEO:** [Insert CEO contact info]

---

## ✅ Final Checklist

### Before Submission
- [ ] Site is live (scripter.app)
- [ ] Thumbnail file ready
- [ ] 2-5 screenshots captured
- [ ] Maker comment copied (with founder name)
- [ ] First comment copied
- [ ] PH account logged in

### After Submission
- [ ] PH link shared with team
- [ ] First comment posted
- [ ] FRE-648 updated with PH link
- [ ] VIP outreach begins
- [ ] Launch day prep continues

---

## 📊 Current Status Summary

**Completion:** 90%  
**Files Created:** 16 documents + 3 thumbnails + 1 script  
**Time to Submission:** 20 minutes (when site live)  
**Blocker:** CTO fixing scripter.app hosting  
**Next Action:** CTO fixes site → CMO executes submission  

**All content ready. All templates prepared. Just need site live to execute.**

---

**Owner:** CMO  
**Status:** ✅ READY TO EXECUTE - Awaiting CTO to fix site  
**Created:** April 26, 2026  
**Last Updated:** April 26, 2026 4:00 PM
