# Product Hunt Social Graphics - Production Master Guide

**Created:** 2026-04-27  
**Updated:** 2026-04-27  
**Status:** Ready for production  
**Time Estimate:** 3-4 hours total  
**Tools:** Figma (free) or Canva (free)  

---

## Graphics to Create (12 Total)

### Twitter/X (5 graphics) - 1200x675px
- [ ] PH-TW-001: Launch announcement
- [ ] PH-TW-002: 100 upvotes milestone
- [ ] PH-TW-003: 250 upvotes milestone
- [ ] PH-TW-004: 500 upvotes milestone
- [ ] PH-TW-005: Thank you / launch complete

### LinkedIn (3 graphics) - 1200x627px
- [ ] PH-LI-001: Professional launch announcement
- [ ] PH-LI-002: Founder story
- [ ] PH-LI-003: Feature highlight

### Instagram Stories (4 graphics) - 1080x1920px
- [ ] PH-IG-001: Launch day countdown
- [ ] PH-IG-002: We're live!
- [ ] PH-IG-003: Behind the scenes
- [ ] PH-IG-004: Thank you story

---

## Pre-Production Setup (15 minutes)

### 1. Gather Assets
```
Required files:
✓ Logo SVG: /home/mike/code/scripter/src/assets/logo.svg
✓ Brand colors: See identity.md below
✓ Templates: See template files in this directory
```

### 2. Brand Colors Reference
```
Scripter Blue: #2563EB (primary)
Deep Navy: #1E293B (text/dark backgrounds)
Accent Amber: #F59E0B (highlights/milestones)
White: #FFFFFF
Light Gray: #F8FAFC (LinkedIn backgrounds)
PH Orange: #DA552F (Product Hunt badge)
```

### 3. Typography
```
Font: Inter (all weights)
- Inter Bold: Headlines, numbers
- Inter Medium: Subheads, buttons
- Inter Regular: Body text
- Inter Italic: Emphasis, quotes
```

### 4. Choose Your Tool

#### Option A: Figma (Recommended)
**Pros:** Professional, reusable components, free tier
**Setup:**
1. Go to figma.com, create free account
2. New Design File
3. Install Inter font (figma.com/resources/fonts/inter/)
4. Create color styles for brand colors

#### Option B: Canva
**Pros:** Easier learning curve, templates
**Setup:**
1. Go to canva.com, create free account
2. Upload logo SVG
3. Create brand kit with colors (free tier has limited brand kit)

---

## Production Session 1: Twitter Graphics (60 minutes)

### Step 1: Create Launch Announcement (15 min)
**Template:** `/social/twitter/twitter-launch-template.md`

**Actions:**
1. Create frame: 1200x675px
2. Add gradient background (#2563EB → #1E293B)
3. Place logo (center, 200x200px, white)
4. Add headline: "We're Live on Product Hunt! 🚀" (Inter Bold, 48px)
5. Add tagline and URL bar
6. Add PH badge
7. Add footer features (3 columns)
8. Export: `ph-twitter-launch-1200x675.png`

### Step 2: Create 100 Upvotes Milestone (10 min)
**Template:** `/social/twitter/twitter-milestones-template.md`

**Actions:**
1. Create frame: 1200x675px
2. Add solid background (#2563EB)
3. Add text "100" (Inter Bold, 180px, center)
4. Add subtitle "Upvotes in 2 hours!"
5. Add logo (bottom, 120x120px)
6. Optional: Add confetti overlay
7. Export: `ph-twitter-100upvotes-1200x675.png`

### Step 3: Create 250 Upvotes Milestone (10 min)
**Same process as 100 upvotes, change:**
- Background: #F59E0B (amber)
- Number: "250"
- Subtitle: "We're halfway there!"

Export: `ph-twitter-250upvotes-1200x675.png`

### Step 4: Create 500 Upvotes Milestone (10 min)
**Same process, change:**
- Background: Gradient #F59E0B → #2563EB
- Number: "500"
- Subtitle: "Goal achieved! Thank you! 🎊"
- Add confetti overlay (required)

Export: `ph-twitter-500upvotes-1200x675.png`

### Step 5: Create Thank You Graphic (15 min)
**Template:** `/social/twitter/twitter-thankyou-template.md`

**Actions:**
1. Create frame: 1200x675px
2. Add solid background (#1E293B)
3. Add "Thank You" (Inter Bold, 96px)
4. Create 3-column stats layout
5. Add logo and tagline
6. Add footer text
7. Export: `ph-twitter-thankyou-1200x675.png`

**☑️ Twitter Complete! (5 graphics, 60 minutes)**

---

## Production Session 2: LinkedIn Graphics (55 minutes)

### Step 1: Professional Launch (20 min)
**Template:** `/social/linkedin/linkedin-templates.md` (PH-LI-001)

**Actions:**
1. Create frame: 1200x627px
2. Add white background
3. Place logo (top left, 180x180px)
4. Add product screenshot (center-right, 800x450px)
   - Use existing screenshot or placeholder
5. Add "Now on Product Hunt" badge
6. Add bottom bar (#2563EB, 80px height)
7. Add CTA text
8. Export: `ph-linkedin-launch-1200x627.png`

### Step 2: Founder Story (15 min)
**Template:** PH-LI-002

**Actions:**
1. Create frame: 1200x627px
2. Split layout: 40% left (#2563EB), 60% right (#F8FAFC)
3. Add quote text (right side, Inter Regular, 24px)
4. Add attribution
5. Add logo (bottom right, 50% opacity)
6. Export: `ph-linkedin-founder-1200x627.png`

### Step 3: Feature Highlight (20 min)
**Template:** PH-LI-003

**Actions:**
1. Create frame: 1200x627px
2. Add blue background (#2563EB)
3. Add header "Real-Time Collaboration" (48px)
4. Add collaboration screenshot (900x500px)
5. Add feature bullets (2 columns)
6. Add CTA bar
7. Add logo
8. Export: `ph-linkedin-feature-1200x627.png`

**☑️ LinkedIn Complete! (3 graphics, 55 minutes)**

---

## Production Session 3: Instagram Stories (60 minutes)

### Step 1: Countdown Story (15 min)
**Template:** `/social/instagram/instagram-stories-templates.md` (PH-IG-001)

**Actions:**
1. Create frame: 1080x1920px
2. Add gradient background
3. Add countdown timer (120px, center)
4. Add "TOMORROW!" header
5. Add subheader and footer
6. Leave space for link sticker
7. Add logo
8. Export: `ph-ig-countdown-1080x1920.png`

### Step 2: We're Live Story (15 min)
**Template:** PH-IG-002

**Actions:**
1. Create frame: 1080x1920px
2. Add blue background (#2563EB)
3. Add "WE'RE LIVE! 🚀" (96px)
4. Add subheader
5. Add PH logo (200x200px)
6. Add "Link in bio" CTA
7. Optional: Add confetti overlay
8. Export: `ph-ig-welive-1080x1920.png`

### Step 3: Behind the Scenes (15 min)
**Template:** PH-IG-003

**Actions:**
1. Create frame: 1080x1920px
2. Add background photo (workspace/code)
3. Add dark overlay (rgba(30, 41, 59, 0.7))
4. Add header "Built with ❤️ by screenwriters"
5. Add body text and stats
6. Add footer
7. Leave space for link sticker
8. Add logo
9. Export: `ph-ig-bts-1080x1920.png`

### Step 4: Thank You Story (15 min)
**Template:** PH-IG-004

**Actions:**
1. Create frame: 1080x1920px
2. Add gradient background (#F59E0B → #2563EB)
3. Add "THANK YOU! 🙏" (96px)
4. Add stats display (vertical stack)
5. Add message
6. Add CTA button
7. Add logo
8. Export: `ph-ig-thankyou-1080x1920.png`

**☑️ Instagram Complete! (4 graphics, 60 minutes)**

---

## Final Steps (15 minutes)

### 1. Organize Files
```
Move all exports to:
/marketing/product-hunt-assets/social/twitter/
/marketing/product-hunt-assets/social/linkedin/
/marketing/product-hunt-assets/social/instagram/
```

### 2. Create Source File Backup
```
If using Figma:
- File → Save local copy (.fig file)
- Save to: /marketing/product-hunt-assets/social/source/

If using Canva:
- All designs auto-saved to your Canva account
- Create folder "Product Hunt Launch"
```

### 3. Quality Check
For each graphic, verify:
- [ ] Correct dimensions
- [ ] No typos
- [ ] Logo properly placed
- [ ] Colors match brand
- [ ] Text is readable
- [ ] Exported as PNG (high quality)

### 4. Update STATUS.md
Mark all graphics as complete in the status tracker.

---

## Total Time Summary

| Session | Graphics | Time |
|---------|----------|------|
| Pre-production | Setup | 15 min |
| Twitter | 5 graphics | 60 min |
| LinkedIn | 3 graphics | 55 min |
| Instagram | 4 graphics | 60 min |
| Final steps | Organization | 15 min |
| **TOTAL** | **12 graphics** | **3 hours 25 min** |

---

## Pro Tips

### Batch Production
- **Do all Twitter first** (consistent style, faster)
- **Then LinkedIn** (professional tone shift)
- **Then Instagram** (vertical format change)
- **Take 5-min breaks** between sessions

### Shortcuts
- **Duplicate frames** instead of recreating
- **Use styles/components** for colors and text
- **Keyboard shortcuts:**
  - Figma: F (frame), T (text), R (rectangle)
  - Canva: T (text), R (rectangle)

### Common Mistakes to Avoid
- ❌ Forgetting to export as PNG (use PNG, not JPG)
- ❌ Wrong dimensions (double-check before exporting)
- ❌ Typos in numbers (especially milestone graphics)
- ❌ Logo too small (should be clearly visible)
- ❌ Text too close to edges (leave 40px padding)

---

## Next Steps After Production

1. **Upload to PH submission** (if created before submission)
2. **Schedule social posts** (use Buffer, Hootsuite, or native schedulers)
3. **Prepare milestone graphics** for launch day (have ready to post)
4. **Test on mobile** (verify graphics look good on phones)

---

## File Structure (Final)

```
/marketing/product-hunt-assets/social/
├── twitter/
│   ├── ph-twitter-launch-1200x675.png ✅
│   ├── ph-twitter-100upvotes-1200x675.png ✅
│   ├── ph-twitter-250upvotes-1200x675.png ✅
│   ├── ph-twitter-500upvotes-1200x675.png ✅
│   └── ph-twitter-thankyou-1200x675.png ✅
├── linkedin/
│   ├── ph-linkedin-launch-1200x627.png ✅
│   ├── ph-linkedin-founder-1200x627.png ✅
│   └── ph-linkedin-feature-1200x627.png ✅
├── instagram/
│   ├── ph-ig-countdown-1080x1920.png ✅
│   ├── ph-ig-welive-1080x1920.png ✅
│   ├── ph-ig-bts-1080x1920.png ✅
│   └── ph-ig-thankyou-1080x1920.png ✅
└── source/
    └── (Figma/Canva source files)
```

---

**Status:** Ready to execute  
**Owner:** CMO  
**Due:** Before launch day (May 7)  
**Start:** Now (unblocked work - does not require live site)
