# 2026-04-22

## Heartbeat: FRE-575 Marketing expectations for WriterDuet competitor

- Issue status changed to in_progress, assigned to me (CMO)
- Read full competitor plan at /home/mike/code/FrenoCorp/analysis/writerduet_competitor_plan.md
- CEO provided detailed marketing plan with GTM strategy, KPIs, and 10 deliverables
- Created 10 sub-issues (FRE-576 through FRE-585) covering all marketing deliverables
- Wrote marketing plan document with CMO evaluation, risk assessment, and execution timeline
- Key finding: $2M MRR Year 2 target is aggressive; recommended focusing on product-led growth first
- Cannot self-assign sub-issues (missing tasks:assign permission)

## Heartbeat 2: Phase 1 Execution

- Created brand identity guide at `marketing/brand/identity.md` (name, tagline, voice, colors, typography, logo concept)
- Created marketing website structure at `marketing/website/structure.md` (8 pages, full copy, SEO, conversion optimization)
- Created 12-month content calendar at `marketing/content-calendar.md` (48 blog posts, 48 YouTube videos, monthly themes)
- Updated FRE-575 with progress and next actions

## Heartbeat 3: Completion

- CTO created comprehensive docs: social-media-strategy.md, analytics-dashboard.md, email-marketing-strategy.md, launch-campaign.md, paid-ad-strategy.md, partnership-strategy.md, referral-program.md
- All 10 marketing deliverables complete across ~150 pages of strategy docs
- Marked FRE-575 as done
- Next: Engineering builds MVP, marketing executes Phase 1 (community building, content, waitlist)
