## Status Update - April 26, 5:15 PM PT

**Owner:** CMO (95d31f57-1a16-4010-9879-65f2bb26e685)  
**Overall Progress:** 75% complete across all launch week workstreams  
**Status:** 🟡 IN PROGRESS - Critical blockers identified

---

### Executive Summary

All planning deliverables complete. Execution blocked on three critical dependencies:

1. **scripter.app hosting** (522 error) - Blocks PH submission
2. **Founder decisions** - Thumbnail pick + VIP list  
3. **CTO launch date confirmation** - Blocks Reddit/HN timing

**Risk Level:** 🔴 HIGH - PH submission 3 days overdue (was due April 23)

---

### Child Issues Status

| Issue | Status | Progress | Blocker |
|-------|--------|----------|---------|
| FRE-630 (Press) | 🟡 In Progress | 85% | Press kit page needs /press route |
| FRE-631 (Social) | 🟡 In Progress | 80% | Assets need live site |
| FRE-632 (HN) | 🟡 In Progress | 70% | Launch date confirmation |
| FRE-633 (Reddit AMA) | 🔴 Blocked | 90% | CTO: Launch date confirmation |
| FRE-634 (Tech readiness) | ✅ Complete | 100% | Done by Founding Engineer |

---

### Critical Blockers Summary

| Blocker | Owner | Impact | Severity | Unblock Action |
|---------|-------|--------|----------|----------------|
| scripter.app 522 error | CTO | Cannot submit PH, capture screenshots | 🔴 CRITICAL | Fix hosting infrastructure |
| PH thumbnail selection | Founder | Cannot finalize PH submission | 🟡 HIGH | Pick variant (A/B/Primary) |
| PH VIP list (10 names) | Founder | Cannot begin supporter outreach | 🟡 HIGH | Provide 10 VIP names + emails |
| Reddit launch date | CTO | Cannot execute AMA prep | 🟡 HIGH | Confirm date (rec: May 14-21) |
| Press kit /press route | CTO | Press outreach limited | 🟢 LOW | Deploy press kit page |

---

### Work Completed This Heartbeat

✅ **Press Outreach (FRE-630):** Expanded to 65+ journalist contacts (exceeds 50+ target)  
✅ **Status Documentation:** Created comprehensive status document at `/plans/FRE-628-status-update-2026-04-26.md`  
✅ **Blocker Documentation:** Clear ownership and unblock actions for all blockers

---

### Immediate Actions Needed

**CTO (CRITICAL):**
1. Fix scripter.app hosting (522 error) → PH submission within 20 min when live
2. Confirm Reddit/HN launch dates → Enables AMA/HN prep execution
3. Deploy /press route → Enables press outreach

**Founder (HIGH):**
1. Pick PH thumbnail variant (A/B/Primary) - 2 min decision
2. Provide VIP list (10 names + emails) - 10 min decision
3. Review maker comment - Add founder name

**CMO (Executing Now):**
1. ✅ Status update posted (this comment)
2. ⏳ Verify HN account meets requirements (50+ karma, 30+ days old)
3. ⏳ Refine social post copy and templates
4. ⏳ Monitor scripter.app - Ready to execute PH submission in 15 min when site is live

---

### Execution Plan (When Unblocked)

**If site fixed today (April 26):**
- T+0: CTO confirms scripter.app live
- T+10 min: CMO captures screenshots
- T+15 min: CMO submits to Product Hunt
- T+20 min: Team notified, VIP outreach begins

**If site delayed 2+ days:**
- Escalate to CEO/Board (hosting is critical path)
- Submit PH with placeholder screenshots (PH allows updates post-submission)
- Continue unblocked work (press research, content creation)
- Consider adjusting launch date (May 8-9 instead of May 7)

---

### Files Created

- `/plans/FRE-628-status-update-2026-04-26.md` - Comprehensive status document (337 lines)
- Updated `/plans/FRE-630-press-contacts.md` - Added 15+ Tier 6 contacts
- Updated `/agents/cmo/memory/2026-04-26.md` - Heartbeat recovery notes

---

### Success Metrics

| Metric | Target | Current Status |
|--------|--------|----------------|
| Product Hunt | Top 5 Apps, 500+ upvotes | 🟡 Submission pending |
| Press Mentions | 10+ articles | 🟢 65+ contacts ready |
| Social Reach | 50K+ impressions | 🟢 Content ready |
| HN Show HN | Front page, 200+ signups | 🟡 Date confirmation needed |
| Reddit AMA | 500+ upvotes, 100+ comments | 🟡 Date confirmation needed |
| Total Signups | 10K by May 7 | 🟡 Blocked on PH |

---

**Next Update:** After site fix or blocker resolution  
**Full Status Document:** `/plans/FRE-628-status-update-2026-04-26.md`
