# Email Marketing Platform Evaluation

**Purpose:** Select email platform for Scripter launch campaign
**Decision needed:** Month 8, Week 1
**Budget:** ~$100/month (from $200 tools budget)

## Recommendation: ConvertKit

**Why:** Best fit for waitlist + launch campaign
- Built-in referral program support
- Excellent automation for nurture sequences
- Creator-focused (aligns with screenwriter audience)
- Within budget (~$79/mo for 10K subscribers)

## Alternatives Considered

| Platform | Price (10K) | Pros | Cons |
|----------|-------------|------|------|
| Mailchimp | ~$50/mo | Free tier, ubiquitous | Spammy reputation |
| HubSpot | ~$800/mo | Full CRM | Overkill, expensive |
| Customer.io | ~$150/mo | Behavioral triggers | Steep learning curve |

## Next Steps
1. Set up ConvertKit account
2. Create welcome sequence (3 emails)
3. Integrate with landing page form
4. Set up referral tracking
