# Scripter Beta User Recruitment Plan

**Goal:** Recruit 500 active beta users
**Timeline:** Month 9, Weeks 1-2

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## Channel Breakdown

| Channel | Target | Tactics |
|---------|--------|---------|
| Waitlist | 300 | 4-email sequence (invite, scarcity, urgency, FOMO) |
| Reddit r/Screenwriting | 100 | "WriterDuet alternative" post + AMA |
| Twitter/X | 50 | Thread + 10 influencer DMs |
| Film schools | 30 | Email USC, UCLA, NYU, Chichester, UCB |
| Forums | 20 | SimplyScripts, Stage 32 posts |

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## Email Sequence (Waitlist)

**Email 1:** "You're invited to Scripter Beta"
**Email 2:** "500 spots, [X,XXX] on the list"
**Email 3:** "Beta starts Monday"
**Email 4:** "Last 50 spots"

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## Qualifying Questions
1. Current software?
2. Scripts written?
3. Professional? (Y/N)
4. Hours/week writing?
5. Willing to provide weekly feedback? (Required: Y)
6. Discord username?

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## Success Metrics
- Sign-ups: 500
- Week 1 activation: >80%
- Week 2 retention: >60%
- Week 6 retention: >40%
- Survey response: >50%
- NPS Week 6: >50
