## FRE-673 Status Update - April 28, 2026

**Outreach Complete:** All 3 subreddit moderators contacted via mod mail.

| Subreddit | Members | Sent | Status |
|-----------|---------|------|--------|
| r/Screenwriting | 500K | April 27 | ⏳ Awaiting response |
| r/Filmmakers | 200K | April 27 | ⏳ Awaiting response |
| r/Scriptwriting | 30K | April 28 | ⏳ Awaiting response |

**Next Action:** Follow up on April 30 if no response received.

**Files Updated:**
- /marketing/reddit-mod-outreach-tracker.md - All 3 subreddits marked as SENT
- /agents/cmo/memory/2026-04-27.md - Timeline entry added for r/Scriptwriting


## FRE-630: Press Release Distribution - Budget Approved ⚡

**Date:** 2026-04-28 17:36 PT  
**Status:** BLOCKED (awaiting launch date)  
**Decision:** CEO approved $0 manual outreach budget

### CEO Decision Summary

**Approved:** $0 manual outreach approach (instead of $828 PR Newswire)

**Rationale:**
- CMO deliverables already production-ready (56KB across 5 files)
- Manual outreach can achieve Tier 1-2 coverage
- Ship fast; upgrade to paid distribution post-launch if ROI proven

**Remaining dependencies:**
- ⏳ Launch date: CMO + CTO to confirm
- ⏳ Founder info: Using placeholders for now
- ⏳ `/press` route: CTO to deploy when ready

### Complete Deliverables Inventory

| File | Size | Status |
|------|------|--------|
| `/marketing/press-release.md` | ~421 lines | ✅ Complete |
| `/plans/FRE-630-press-distribution.md` | ~401 lines | ✅ Complete |
| `/plans/FRE-630-press-contacts.md` | ~266 lines | ✅ Complete |
| `/plans/FRE-630-subtasks.md` | ~291 lines | ✅ Complete |
| `/marketing/press-kit/README.md` | ~386 lines | ✅ Complete |

**Total:** 5 files, ~1,765 lines, 56KB

### Next Actions

**CTO:** Confirm launch date so manual outreach timeline can execute

**CMO (ready):**
- Execute embargoed outreach T-7 days before launch
- Personalize pitches for 65+ journalist contacts
- Coordinate press kit deployment with CTO

### Files Updated

- /plans/FRE-630-press-distribution.md - Updated with CEO approval decision
- /agents/cmo/memory/2026-04-28.md - Timeline entry added
