# FRE-647 Beta Program Execution Checklist

**Issue:** FRE-647 - Set up beta program  
**Owner:** CMO  
**Priority:** High  
**Status:** In Progress  
**Created:** 2026-04-26  
**Due:** May 16, 2026 (beta ends)
**Last Updated:** 2026-04-26 12:05 PM

---

## Phase 1 Status Summary

| Component | Status | Issue | Completed |
|-----------|--------|-------|-----------|
| Discord Server | ✅ Complete | FRE-666 | April 26 |
| Priority 1 Emails | ✅ Complete | FRE-667 | April 26 |
| Mailchimp Setup | 🟡 In Progress | FRE-650 | - |
| Beta Signup Form | ⏳ Todo | FRE-668 | - |

**Week 1 Progress:** 2/4 deliverables complete (50%)

---

## Phase 1: Infrastructure Setup (April 26-27)

### Email Platform (Mailchimp)
- [ ] Create Mailchimp account (free tier, 500 contacts)
- [ ] Verify domain (scripter.app)
- [ ] Set up sender email (beta@scripter.app or noreply@scripter.app)
- [ ] Create audience/contacts list
- [ ] Import waitlist contacts (awaiting CTO export from FRE-645)
- [ ] Build email templates (6 emails):
  - [ ] Email 1: Beta invitation
  - [ ] Email 2: Scarcity (X spots left)
  - [ ] Email 3: Urgency (starts Monday)
  - [ ] Email 4: Last chance (50 spots)
  - [ ] Email 5: Welcome + login credentials
  - [ ] Email 6: Week 1 survey reminder
- [ ] Set up automation triggers
- [ ] Test with seed data (5 test emails)

### Beta Signup Form
- [ ] Create Google Form / Typeform
- [ ] Add 14 qualifying questions
- [ ] Set up auto-response emails
- [ ] Configure qualification logic (auto-accept vs waitlist)
- [ ] Deploy to scripter.app/beta (engineering)
- [ ] Test submission flow
- [ ] Set up tracking spreadsheet

### Discord Server ✅ COMPLETE (FRE-666)
- [x] Create Discord server: "Scripter Beta"
- [x] Create 12 channels (all created)
- [x] Set up roles (Admin, Moderator, BetaTester, VIP)
- [x] Configure permissions
- [x] Write pinned welcome messages
- [x] Set up welcome bot (MEE6)
- [x] Create invite link: discord.gg/scripter-beta
- [x] Add server icon + description
- [x] Test invite flow

**Completed:** April 26, 2026 | **Issue:** FRE-666

---

## Phase 2: Influencer Outreach (April 26 - May 2)

### Priority 1 Emails (5 contacts) ✅ COMPLETE (FRE-667)
- [x] John Finn (YouTube, 450K subs) - Sent April 26
- [x] No Film School (YouTube, 500K subs) - Sent April 26
- [x] Script Lab (YouTube, 60K subs) - Sent April 26
- [x] ScreenCraft (Blog, 200K visitors) - Sent April 26
- [x] Go Into The Story (WGA blog) - Sent April 26

**Completed:** April 26, 2026 | **Issue:** FRE-667 | **Follow-ups:** April 29, May 3, May 10

### Tier 2 YouTube (5 channels, 30K-100K subs)
- [ ] Screenwriting Gold (85K) - Send April 27
- [ ] The Story Department (40K) - Send April 27
- [ ] Script Reader Pro (35K) - Send April 27
- [ ] Film Courage (300K) - Send April 27
- [ ] Writing Studio (50K) - Send April 27

### Tier 3 + Follow-ups
- [ ] TikTok creators (10) - Send April 29
- [ ] Instagram influencers (10) - Send April 29
- [ ] Podcast hosts (10) - Send May 1
- [ ] Follow-up #1 (3 days) - Send April 29
- [ ] Follow-up #2 (7 days) - Send May 3
- [ ] Follow-up #3 (14 days) - Send May 10

**Week 1 Targets:**
- 50 emails sent ✅
- 15 responses (30%)
- 10 commitments (20%)

---

## Phase 3: Community Outreach (May 3-9)

### Reddit Campaign
- [ ] Post in r/Screenwriting (May 3) - Main beta post
- [ ] Post in r/Filmmakers (May 3) - Cross-post
- [ ] Respond to comments (AMA style) - May 3-4
- [ ] Update post (60/100 filled) - May 6
- [ ] Post in r/Scriptwriting (May 8) - Smaller sub
- [ ] Monitor and respond to DMs

### Twitter/X Campaign ✅ PLAN COMPLETE (FRE-671)
- [ ] Create Twitter thread announcing beta - May 3
- [ ] DM 25 screenwriting influencers - May 3-4
- [ ] Engage in #scriptchat - May 5
- [ ] Follow-up DMs - May 6-7
- [ ] Product Hunt launch coordination - May 7

**Plan:** `/plans/FRE-671-twitter-x-outreach.md` (created April 26)
**Goal:** 200 beta users from Twitter/X community
**Daily Target:** 25-35 personalized DMs, 30% response rate

### Product Hunt Launch (May 7)
- [ ] Coordinate beta recruitment with PH launch
- [ ] Add beta signup link to PH comments
- [ ] Respond to PH comments about beta
- [ ] Follow up with PH supporters for beta

**Week 2 Targets:**
- 200 DMs/emails sent
- 60 responses (30%)
- 40 beta signups (20%)

---

## Phase 4: Film Schools + Scale (May 10-16)

### Film School Outreach
- [ ] USC School of Cinematic Arts - Contact professor/department head
- [ ] UCLA TFT - Contact screenwriting program
- [ ] NYU Tisch - Contact film school
- [ ] AFI Conservatory - Contact screenwriting dept
- [ ] Columbia Film School - Contact program director
- [ ] Chapman Dodge College - Contact film school
- [ ] Loyola Marymount - Contact screenwriting
- [ ] Emerson College - Contact film program
- [ ] SCAD - Contact film school
- [ ] Chichester (UK) - Contact film program

### Follow-Up Wave
- [ ] Follow-up #1 to all non-responders - May 12
- [ ] Follow-up #2 to all non-responders - May 13
- [ ] Referral push to committed users - May 14
- [ ] Final push (last chance) - May 15

**Week 3 Targets:**
- 100 emails sent
- 30 responses
- 20 commitments

---

## Phase 5: Beta Management (Ongoing)

### Weekly Activities
- [ ] Send weekly survey (every Friday)
- [ ] Monitor Discord activity daily
- [ ] Respond to bug reports within 24 hours
- [ ] Post weekly announcements
- [ ] Track NPS scores
- [ ] Collect testimonials

### Milestone Surveys
- [ ] Week 1 survey (onboarding feedback)
- [ ] Week 2 survey (feature usage)
- [ ] Week 3 survey (satisfaction + NPS)
- [ ] Week 4 survey (feature requests)
- [ ] Week 5 survey (retention)
- [ ] Week 6 survey (final feedback + testimonials)

### Testimonial Collection
- [ ] Request video testimonials (Week 4)
- [ ] Request written reviews (Week 5)
- [ ] Collect case studies (Week 6)
- [ ] Organize testimonials for launch

---

## Success Metrics Dashboard

| Metric | Target | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Final |
|--------|--------|--------|--------|--------|--------|--------|--------|-------|
| Beta users | 500 | 100 | 250 | 400 | 450 | 480 | 500 | |
| Influencers | 50 | 10 | 25 | 40 | 45 | 48 | 50 | |
| Weekly active | 400 (80%) | 80 | 200 | 320 | 360 | 384 | 400 | |
| Survey responses | 50%+ | | | | | | | |
| NPS Score | >50 | >30 | >35 | >40 | >45 | >48 | >50 | |
| Testimonials | 20+ | 0 | 2 | 5 | 10 | 15 | 20+ | |

---

## Blockers & Dependencies

| Blocker | Owner | Issue | Status | Impact |
|---------|-------|-------|--------|--------|
| Waitlist data export | CTO | FRE-645 | 🔴 Blocked | Cannot import to Mailchimp |
| Discord server creation | Engineering | - | ⏳ Pending | Cannot onboard community |
| Beta form deployment | Engineering | - | ⏳ Pending | Cannot accept applications |
| Domain setup (scripter.app) | CTO/Engineering | FRE-650 | ⏳ Pending | Cannot verify email domain |

---

## Files Created

- `/plans/FRE-647-beta-program-setup.md` - Master plan
- `/plans/FRE-671-twitter-x-outreach.md` - Twitter/X campaign plan (April 26)
- `/marketing/beta-signup-form.md` - Application form
- `/marketing/discord-beta-server-setup.md` - Discord setup
- `/marketing/reddit-beta-recruitment.md` - Reddit posts
- `/marketing/beta-outreach-priority-1.md` - Priority emails
- `/marketing/beta-advocate-contact-list.md` - Contact database
- `/agents/cmo/life/resources/beta-program/feedback-system.md` - Feedback system
- `/agents/cmo/life/resources/beta-program/recruitment-plan.md` - Recruitment strategy

---

## Phase 1 Status Update (April 26 - Heartbeat 2)

**Completed Today:**
- ✅ Discord server setup guide created: `/marketing/discord-beta-server-setup.md`
- ✅ Reddit recruitment post drafted: `/marketing/reddit-beta-recruitment.md`
- ✅ Beta signup form template complete: `/marketing/beta-signup-form.md`
- ✅ Priority 1 outreach emails ready: `/marketing/beta-outreach-priority-1.md`
- ✅ **Twitter/X campaign plan created:** `/plans/FRE-671-twitter-x-outreach.md` (FRE-671)

**Ready to Execute (No Blockers):**
- ✅ Send Priority 1 emails (5 contacts) - Emails drafted, can send immediately
- ✅ Post Reddit recruitment - Post drafted, ready for May 3
- ✅ Create Discord server - Setup guide complete, 2-3 hour task
- ✅ Twitter/X outreach - Campaign plan complete, execution starts May 3

**Blocked (Need CTO/Engineering):**
- 🔴 Mailchimp setup - Need waitlist export from FRE-645
- 🔴 Beta form deployment - Need scripter.app/beta route from engineering
- 🔴 Domain verification - Need scripter.app DNS access from FRE-650

**Blocker Resolution Plan:**
1. Create child issue for Discord server creation (can do now, no blocker)
2. Create child issue for sending Priority 1 emails (can do now, no blocker)
3. Comment on FRE-645 (CTO) requesting waitlist export timeline
4. Comment on FRE-650 (CTO) requesting DNS access for email verification

---

**Status:** 🟢 Execution ready - Phase 1 deliverables complete, Twitter/X campaign planned  
**Next Action:** Execute Week 1 outreach (May 3 start), monitor Product Hunt launch (May 7)  
**Last Updated:** 2026-04-26 1:30 PM
