# Product Hunt Supporter Outreach Plan

**Issue:** FRE-636  
**Goal:** Recruit 50+ supporters for PH launch day upvotes  
**Timeline:** Start 2 weeks before launch

---

## Target Lists

### VIP Hunters (10 people) - First Hour Upvotes
**Criteria:** Highly engaged, reliable, early adopters
**Source:** Beta testers, waitlist top 10%, founder network

### Active Supporters (25 people) - Day One
**Criteria:** Engaged waitlist subscribers
**Source:** Waitlist top 25% by engagement

### General Network (15+ people) - Backup
**Criteria:** Social followers, LinkedIn connections
**Source:** Twitter, LinkedIn, Discord community

---

## Outreach Email Templates

### Template 1: VIP Personal Ask

```
Subject: Quick favor? Launching on Product Hunt Thursday 🚀

Hey [Name],

I'm launching Scripter on Product Hunt this Thursday and could use your support!

It takes 10 seconds:
1. Go to [PH link] at 12:01 AM PT Thursday
2. Click the upvote button
3. Optionally leave a comment or share

Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.

Can I count on you?

Thanks!
[Founder Name]

P.S. Happy to return the favor on your next launch!
```

### Template 2: Beta Tester Ask

```
Subject: Scripter launches on Product Hunt Thursday!

You were one of our amazing beta testers, so you're getting first dibs!

Scripter officially launches on Product Hunt this Thursday. As someone who's used the product, your voice matters.

Can you:
1. Upvote at [link] (12:01 AM PT Thursday)
2. Leave a quick comment about your experience?
3. Share with 2 screenwriter friends?

This launch determines our visibility for months. Thank you! 🙏
```

### Template 3: Waitlist Subscriber

```
Subject: We're launching on Product Hunt! 🎉

Hey [Name],

Big news! Scripter is launching on Product Hunt next Thursday.

As an early waitlist subscriber, you're getting exclusive first access.

Launch details:
- When: Thursday, 12:01 AM PT
- Where: [Product Hunt link]
- What: Upvote + comment = huge help!

Early support determines our visibility for months. Can we count on you?

Start writing free: scripter.app

Thanks!
Team Scripter
```

---

## Follow-Up Schedule

| Day | Action | Audience |
|-----|--------|----------|
| T-7 | Initial VIP outreach | 10 VIP hunters |
| T-5 | Follow-up #1 (VIP) | Non-responders |
| T-3 | Waitlist announcement | All subscribers |
| T-2 | Follow-up #2 (VIP) | Still no response |
| T-1 | Reminder email | All committed |
| T-0 | LAUNCH DAY alerts | VIP + Active |
| T+0 | Thank you | Everyone |

---

## Tracking Spreadsheet

| Name | Email | Category | Contacted | Committed | Upvoted | Notes |
|------|-------|----------|-----------|-----------|---------|-------|
| | | VIP | | | | |

---

## Success Metrics

| Metric | Target |
|--------|--------|
| VIP commitments | 10/10 (100%) |
| VIP upvotes | 8+ (80%) |
| Total day-one upvotes | 50+ |
| Email open rate | 45%+ |
| Email click rate | 20%+ |

---

## Next Actions

1. Export waitlist data from database
2. Segment by engagement level
3. Create Google Sheets tracker
4. Send VIP outreach (T-7 days)
5. Track responses and commitments

