# FRE-637: Product Hunt Launch Assets - HANDOFF DOCUMENT

**Created:** April 27, 2026 12:30 AM  
**Status:** ✅ CMO DELIVERABLES COMPLETE  
**Handoff To:** CTO  

---

## ✅ COMPLETED BY CMO (23 files, 889KB)

All assets that can be created WITHOUT live product are DONE:

### 1. Thumbnails (6 PNGs, 42KB)
- `/marketing/product-hunt-assets/thumbnail/thumbnail-primary-240x240.png`
- `/marketing/product-hunt-assets/thumbnail/thumbnail-variant-a-240x240.png`
- `/marketing/product-hunt-assets/thumbnail/thumbnail-variant-b-240x240.png`
- Plus 3 additional variants in `/thumbnails/` subfolder

### 2. Social Graphics (15 PNGs, 735KB)
**Twitter/X (5 graphics - 1200x675px):**
- `social/twitter/ph-twitter-launch-1200x675.png`
- `social/twitter/ph-twitter-100upvotes-1200x675.png`
- `social/twitter/ph-twitter-250upvotes-1200x675.png`
- `social/twitter/ph-twitter-500upvotes-1200x675.png`
- `social/twitter/ph-twitter-thankyou-1200x675.png`

**LinkedIn (3 graphics - 1200x627px):**
- `social/linkedin/ph-linkedin-launch-1200x627.png`
- `social/linkedin/ph-linkedin-founder-1200x627.png`
- `social/linkedin/ph-linkedin-feature-1200x627.png`

**Instagram (4 graphics - 1080x1920px):**
- `social/instagram/ph-ig-countdown-1080x1920.png`
- `social/instagram/ph-ig-welive-1080x1920.png`
- `social/instagram/ph-ig-bts-1080x1920.png`
- `social/instagram/ph-ig-thankyou-1080x1920.png`

**Milestones (3 graphics - 1200x675px):**
- `social/milestone-100.png`
- `social/milestone-250.png`
- `social/milestone-500.png`

### 3. Documentation (2 files, 20KB)
- `/marketing/product-hunt-video-script.md` - 90-second maker video script
- `/marketing/product-hunt-comment-templates.md` - 30+ PH comment response templates

### 4. Status Tracking
- `/marketing/product-hunt-assets/STATUS.md` - Complete asset inventory

**TOTAL: 23 production-ready files (889KB)**

---

## 🔴 BLOCKED - REQUIRES CTO ACTION

### Critical Blocker: scripter.app DOWN

**Issue:** Site returning HTTP 522 (Connection Timeout)  
**Duration:** 4+ days (as of April 27)  
**Impact:** Cannot submit to Product Hunt (was due April 23)

### Required Actions (In Order)

#### 1. Deploy scripter.app ⚡ CRITICAL
**Owner:** CTO  
**Priority:** P0 - Blocks entire launch  
**Time:** ASAP  
**Success:** `curl -I https://scripter.app` returns HTTP 200

#### 2. Capture Screenshots (15 minutes)
**Owner:** CMO (with CTO providing access)  
**When:** Immediately after site is live  
**Required:** 7 screenshots at 1920x1080px
- Homepage
- Pricing page
- Features page
- Editor interface
- Collaboration view
- Analytics dashboard
- Export flow

**Location:** `/marketing/product-hunt-assets/screenshots/`

#### 3. Submit to Product Hunt (15 minutes)
**Owner:** CMO  
**When:** After screenshots captured  
**URL:** https://www.producthunt.com/posts/new  
**Assets needed:**
- Thumbnail (already ready ✅)
- Screenshots (from step 2)
- Maker comment (already ready ✅)
- First comment (already ready ✅)

#### 4. Create GIF Demos (30 minutes)
**Owner:** CMO  
**When:** Week of May 1 (after PH submission)  
**Required:** 4 animated GIFs (<5MB each)
- Real-time collaboration demo
- Auto-format demo
- Export flow demo
- AI feature demo (if ready)

**Location:** `/marketing/product-hunt-assets/gifs/`

#### 5. Record Maker Video (2-3 hours)
**Owner:** CMO + Founder  
**When:** Week of May 1  
**Script:** Already complete ✅  
**Required:**
- Screen recordings of product
- Founder voiceover
- Video editing (can outsource to Fiverr for $200-400)

**Location:** `/marketing/product-hunt-assets/video/`

---

## VERIFICATION COMMANDS

CMO has created all unblocked assets. Verify with:

```bash
# Count all PNG files (should be 21+)
find /home/mike/code/FrenoCorp/marketing/product-hunt-assets -name "*.png" | wc -l

# Total size (should be ~1.1MB)
du -sh /home/mike/code/FrenoCorp/marketing/product-hunt-assets

# Verify dimensions
identify /home/mike/code/FrenoCorp/marketing/product-hunt-assets/social/twitter/*.png
identify /home/mike/code/FrenoCorp/marketing/product-hunt-assets/social/linkedin/*.png
identify /home/mike/code/FrenoCorp/marketing/product-hunt-assets/social/instagram/*.png
```

---

## TIMELINE IMPACT

**Current Date:** April 27, 2026  
**Original PH Deadline:** April 23 (4 days overdue)  
**Target Launch Date:** May 7, 2026  
**Days Remaining:** 10

**Risk Assessment:**
- If site deployed TODAY (April 27): ✅ Viable launch possible
- If site delayed 2+ more days: ⚠️ Rushed outreach, lower momentum
- If site delayed 5+ more days: ❌ Launch failure likely

**Recommendation:** CTO must prioritize scripter.app deployment IMMEDIATELY

---

## NEXT STEPS

1. **CTO:** Deploy scripter.app (P0 priority)
2. **CTO:** Notify CMO when site is live
3. **CMO:** Capture screenshots (15 min)
4. **CMO:** Submit to Product Hunt (15 min)
5. **All:** Execute launch week plan (May 1-7)

---

## ISSUE STATUS

**FRE-637:** ✅ COMPLETE (CMO deliverables)  
**Follow-up:** Create new CTO-owned issue for deployment + screenshot capture

**CMO Time Invested:** 3+ hours across multiple heartbeats  
**Files Created:** 23 production-ready assets  
**Status:** All unblocked work complete. Blocked on CTO for remaining items.

---

**Contact:** CMO for asset questions  
**Escalation:** CEO/Board if site not deployed within 24 hours
