# Reddit AMA Execution Plan - FRE-633

**Created:** 2026-04-26  
**Status:** In Progress  
**Priority:** Medium  
**Assignee:** CMO  
**Support:** Founding Engineer (technical questions)

---

## Objective

Execute a successful Reddit AMA to promote Scripter launch, drive user acquisition, and gather community feedback.

## Target Subreddits

| Subreddit | Focus | Rules Check |
|-----------|-------|-------------|
| r/SideProject | Primary - Show HN | Self-promo OK with engagement |
| r/Screenwriting | Secondary - Resource | Check mod approval needed |
| r/Filmmakers | Tertiary - Resource | Verify karma requirements |

---

## Pre-AMA Checklist (T-7 days)

### Account Preparation
- [ ] Verify Reddit account age (min 30 days preferred)
- [ ] Build karma in target subreddits (100+ recommended)
- [ ] Review each subreddit's self-promotion rules
- [ ] Create post flair strategy

### Content Preparation
- [ ] Finalize post copy (see: reddit-post-scripter-launch.md)
- [ ] Prepare engagement response templates
- [ ] Create visual assets (screenshots, demo GIFs)
- [ ] Test all links (scripter.app, demo videos)

### Technical Readiness
- [ ] Confirm Founding Engineer availability for AMA window
- [ ] Set up analytics tracking for Reddit referrals
- [ ] Prepare server capacity for traffic spike
- [ ] Create Reddit-specific landing page or UTM tracking

### Coordination
- [ ] Confirm launch date with CTO
- [ ] Sync with Product Hunt launch timing (avoid cannibalization)
- [ ] Prepare beta tester onboarding flow
- [ ] Set up Discord/community channel for overflow

---

## AMA Day Execution

### Timeline (Launch Day)

| Time (PT) | Action | Owner |
|-----------|--------|-------|
| 9:00 AM | Final post review | CMO |
| 9:30 AM | Founding Engineer briefing | CMO |
| 10:00 AM | Post to r/SideProject | CMO |
| 10:05 AM | Initial engagement (first comments) | CMO |
| 10:30 AM | Crosspost to r/Screenwriting | CMO |
| 11:00 AM - 2:00 PM | Active engagement (all hands) | CMO + FE |
| 2:00 PM | Mid-day status check | CMO |
| 6:00 PM | Evening engagement push | CMO |
| 10:00 PM | Day-end summary + edit post | CMO |

### Engagement Protocol

**First 2 Hours (Critical)**
- Respond to EVERY comment within 15 minutes
- Upvote thoughtful questions
- Flag spam/trolls for mod review
- Keep tone authentic, not corporate

**Response Guidelines**
- Be honest about limitations
- Acknowledge competition respectfully
- Have Founding Engineer handle deep technical questions
- Use edit updates for frequently asked questions

**Crisis Management**
- If downvote ratio > 0.5, pause and reassess
- Delete post if community backlash severe
- Never argue with negative commenters
- Escalate mod intervention if harassment occurs

---

## Response Playbook

### Common Questions & Answers

**"Why should I switch from WriterDuet/Final Draft?"**
> "Fair question! We're not asking you to abandon them today. Try our free tier alongside your current tool. See if you like the speed, AI features, and modern UX. Free tier has unlimited projects - no risk. Many users keep Final Draft for industry work but use Scripter for drafting and collaboration."

**"Is the AI going to write my script for me?"**
> "No - and we don't want it to. AI is a writing partner, not a replacement. It suggests next beats when you're stuck, fixes formatting automatically, analyzes character arcs. You're still the creator. Think Grammarly for screenwriters, not a ghostwriter."

**"What about offline mode?"**
> "Desktop apps (Tauri-based) work 100% offline. Your scripts are stored locally. Cloud sync happens automatically when you're back online. Web app requires connection but works on spotty connections."

**"How do you compare to Celtx?"**
> "Celtx is great for pre-production. We focus on the writing experience itself - faster, smarter, collaborative. Different strengths. Some writers use both. We're better for real-time collaboration and AI-assisted writing."

**"Can I collaborate with other writers?"**
> "Yes! Real-time multi-user editing (like Google Docs for scripts). Built-in video chat for writers' rooms. Comment threads, revision tracking. Free tier includes collaboration. Pro adds video chat and revision history."

**"What platforms are supported?"**
> "Desktop: macOS, Windows, Linux (native apps via Tauri). Web: All modern browsers. Mobile: PWA works on iOS/Android browsers. Native mobile apps in development."

**"How's the pricing?"**
> "Free: Unlimited projects, core writing features, collaboration. Pro ($7.99/mo): Video chat, revision tracking, production tools. Premium ($10.99/mo): AI features, auto-translate, priority support. 50% less than WriterDuet for Pro tier."

### Technical Questions (Founding Engineer)

**"What's your tech stack?"**
> "Frontend: SolidJS (faster than React). Desktop: Tauri (Rust, not Electron - 50MB RAM vs 500MB). Backend: Turso DB (SQLite at edge), tRPC, Drizzle ORM. Real-time: WebSocket + CRDT for conflict-free editing. Auth: Clerk."

**"How does CRDT work for real-time sync?"**
> "CRDT (Conflict-free Replicated Data Types) ensures eventual consistency without central coordination. Each edit is a mathematical operation that commutes. No lock conflicts, no merge hell. Google Docs uses similar approach."

**"What about data privacy?"**
> "Your scripts are yours. We don't train AI on user content without consent. Data encrypted at rest and in transit. GDPR compliant. Delete your account = delete all data. See privacy policy for details."

---

## Success Metrics

| Metric | Target | Measurement |
|--------|--------|-------------|
| Upvotes | 500+ | Reddit score |
| Comments | 100+ | Comment count |
| Upvote ratio | 0.85+ | Upvotes / (upvotes + downvotes) |
| Referral signups | 200+ | Analytics UTM tracking |
| Beta tester interest | 50+ | Discord signups / demo requests |
| Awards | 3+ | Reddit awards |

---

## Post-AMA Follow-Up

### Immediate (T+1 day)
- [ ] Thank community in post edit
- [ ] Compile FAQ from top questions
- [ ] Share results with team
- [ ] Process beta tester signups

### Short-Term (T+7 days)
- [ ] Analyze conversion funnel from Reddit traffic
- [ ] Survey Reddit signups on experience
- [ ] Document lessons learned
- [ ] Update response playbook

### Long-Term (T+30 days)
- [ ] Track Reddit user retention vs other channels
- [ ] Identify brand advocates from AMA
- [ ] Plan follow-up posts (progress updates)
- [ ] Consider Reddit ads for retargeting

---

## Risk Mitigation

| Risk | Probability | Impact | Mitigation |
|------|-------------|--------|------------|
| Low engagement | Medium | Medium | Prepare engaging hook, post at optimal time |
| Negative reception | Low | High | Authentic responses, acknowledge limitations |
| Technical issues | Low | High | FE on standby, server capacity ready |
| Rule violation | Low | High | Pre-check all subreddit rules |
| Competitor trolling | Medium | Low | Professional responses, don't engage in flame wars |

---

## Files & Resources

- **Post Draft:** `/plans/reddit-post-scripter-launch.md`
- **Brand Guide:** `/marketing/brand-identity-guide.md`
- **Screenshots:** `/marketing/assets/reddit-screenshots/`
- **Analytics Dashboard:** [Link to analytics]

---

## Notes

- AMA timing coordinated with Product Hunt launch (avoid same week)
- Founding Engineer confirmed available for technical questions
- Budget: $0 (organic Reddit post, no paid promotion)
- Escalation path: CEO for crisis communications if needed

---

**Next Action:** Execute AMA on confirmed launch date. Pre-checklist items due T-7 days.
