# WriterDuet Competitor Plan

**Date:** April 22, 2026
**Status:** Draft for CTO/CMO Review
**Task:** FRE-573

## Executive Summary

Build a screenwriting platform that matches or exceeds WriterDuet's feature set while leveraging our modern tech stack (Tauri + SolidJS + TypeScript, Clerk auth, Turso DB). Target: $2M MRR by end of year. We'll ship a web-first product with desktop apps (macOS, Windows, Linux) from a single codebase.

## Market Context

WriterDuet has 2M+ screenwriters but is built on Firebase with an aging React codebase. Their weaknesses:
- Mobile apps feel bolted-on, not native
- Desktop app is Electron-based (heavy, slow startup)
- Real-time collaboration is good but lacks advanced features (video chat, version branching)
- Pricing is opaque (no self-serve free trial for Pro/Premium)
- No API or integrations ecosystem
- Limited export formats
- No AI features

Final Draft (the legacy incumbent) charges $199 one-time for desktop-only, no real-time collaboration, no mobile app.
Celtx went freemium and got absorbed into StudioBinder.

**Our wedge:** Modern UX, faster desktop app (Tauri vs Electron), built-in AI, better collaboration (video chat, branching), open API, and a pricing strategy that undercuts WriterDuet on Pro/Premium while offering a generous free tier.

## WriterDuet Feature Matrix

### WriterDuet Pricing
| Plan | Monthly | Annual | Key Features |
|------|---------|--------|-------------|
| Free | $0 | $0 | 3 projects, standard template, mobile editing, Google Drive/Dropbox backups |
| Plus | $9.99 | $7.49 | Unlimited projects, real-time collaboration, desktop app, offline writing |
| Pro | $11.99 | $8.99 | Plus + customization, filters, stats, production tools, video chat, PDF security |
| Premium | $13.99 | $10.49 | Pro + rewind history, narration, auto-translate, multi-column tools |

### Feature Comparison (WriterDuet tiers)
| Feature | Free | Plus | Pro | Premium |
|---------|------|------|-----|---------|
| Unlimited projects | - | 3 | Yes | Yes | Yes |
| Industry standard template | Yes | Yes | Yes | Yes | Yes |
| Auto cloud saving | Yes | Yes | Yes | Yes | Yes |
| Auto external backups | Yes | Yes | Yes | Yes | Yes |
| Mobile device editing | Yes | Yes | Yes | Yes | Yes |
| Desktop application | - | Yes | Yes | Yes | Yes |
| Infinite line/document history | - | - | - | - | Yes |
| Read-only collaboration | Yes | Yes | Yes | Yes | Yes |
| Edit collaboration | - | Yes | Yes | Yes | Yes |
| Share | - | Yes | Yes | Yes | Yes |
| Join unlimited projects | Yes | Yes | Yes | Yes | Yes |
| Comments & mentions | Yes | Yes | Yes | Yes | Yes |
| Text & video chat | - | - | Yes | Yes | Yes |
| Watermarks | - | - | Yes | Yes | Yes |
| PDF Security | - | - | Yes | Yes | Yes |
| Read-only lines | - | - | Yes | Yes | Yes |
| Goal setting | Yes | Yes | Yes | Yes | Yes |
| Tagger | Yes | Yes | Yes | Yes | Yes |
| Cards, sequencing, outlining | Yes | Yes | Yes | Yes | Yes |
| Dictate | Yes | Yes | Yes | Yes | Yes |
| Mind map | Yes | Yes | Yes | Yes | Yes |
| Pins | Yes | Yes | Yes | Yes | Yes |
| Line alternate | Yes | Yes | Yes | Yes | Yes |
| Templates (sitcom, podcast, etc.) | Yes | Yes | Yes | Yes | Yes |
| Typewriter mode | - | - | Yes | Yes | Yes |
| Revision tracking (accept/reject) | - | - | Yes | Yes | Yes |
| Document statistics | - | - | Yes | Yes | Yes |
| Location/scene filter | - | - | Yes | Yes | Yes |
| Dialogue/character filter | - | - | Yes | Yes | Yes |
| Custom color themes | - | - | Yes | Yes | Yes |
| Custom margins & line types | - | - | Yes | Yes | Yes |
| Custom title page | - | - | Yes | Yes | Yes |
| ReadAloud narration | - | - | - | Yes | Yes |
| AutoTranslate | - | - | - | Yes | Yes |
| MultiColumn tools | - | - | - | Yes | Yes |

## Our Product Strategy

### Positioning
"Write screenplays faster, collaborate better, ship anywhere."
- Modern, snappy UI built with SolidJS (faster than WriterDuet's React)
- Native-feeling desktop apps via Tauri (lighter than Electron)
- AI-assisted writing (continuation, formatting fixes, character analysis)
- Advanced collaboration (video chat, branching, production tools)
- Open API for integrations (StudioBinder, IMDb, Final Draft XML)

### Pricing Strategy
Undercut WriterDuet by ~20% while offering more features:
- Free: Unlimited projects (vs 3), all core writing features
- Pro: $7.99/mo (vs WriterDuet Pro $11.99) - includes video chat, narration, revision tracking
- Premium: $10.99/mo (vs WriterDuet Premium $13.99) - includes everything + AI features, auto-translate

### $2M MRR Math
At $10.99 average revenue per user (blended):
- 182,000 paying subscribers needed
- Realistic path: Free tier drives virality, ~3% conversion rate
- Requires ~6M monthly active users
- Year 1 target: 50K paying users ($550K MRR)
- Year 2 target: 182K paying users ($2M MRR)

## Technical Requirements

### Architecture
- Single monorepo with Tauri (desktop) + SolidStart (web)
- Clerk for authentication + user management
- Turso (SQLite at edge) for database
- tRPC for type-safe API layer
- Drizzle ORM for type-safe schema
- Firebase or Supabase for real-time sync + WebRTC for video chat
- S3-compatible storage for assets (scripts, audio, images)

### Core Features (MVP)
1. Screenplay editor with industry-standard formatting
2. Auto-formatting engine (Standard, Final Draft XML, PDF, Fountain)
3. Real-time collaboration (WebSocket-based, like WriterDuet's Firebase)
4. Project management (outlining, cards, sequencing)
5. Character database with relationship mapping
6. Revision tracking (colored changes, accept/reject)
7. Export: PDF, Final Draft XML, Fountain, Screenplay Pro
8. Desktop apps (macOS, Windows, Linux) via Tauri
9. Web app with PWA support
10. Cloud saving with version history

### Advanced Features (Phase 2)
1. AI writing assistant (continuation, formatting, character analysis)
2. Video chat for collaboration sessions
3. Script narration (TTS with distinct character voices)
4. Auto-translate (multi-language screenplay support)
5. Mind map visualization
6. Dictation/Speech-to-text
7. Custom themes, margins, title pages
8. API for third-party integrations
9. Production tools (shot lists, call sheets)
10. Analytics dashboard (read-through times, page-per-minute)

### Technical Expectations for CTO
See separate issue: FRE-573-TECH

## Marketing Requirements

### Go-to-Market Strategy
1. **Content marketing:** Screenwriting blogs, YouTube tutorials, podcast sponsorships
2. **Community:** Reddit (r/FinalDraft, r/Screenwriting), Twitter/X screenwriting community
3. **Free tier:** Unlimited projects as the hook - no payment required
4. **Referral program:** Give months free for referrals
5. **Studio partnerships:** Screenwriting programs, film schools
6. **API ecosystem:** Attract developers with open API

### KPIs
- Monthly Active Users (MAU)
- Conversion rate (free to paid)
- Churn rate (target: <3% monthly)
- CAC (target: <$15)
- LTV (target: >$120)
- NPS (target: >60)
- Viral coefficient (target: >0.5)

### Marketing Expectations for CMO
See separate issue: FRE-573-MKTG

## Risks
1. **Network effects:** WriterDuet's 2M users have existing scripts - migration friction
2. **Real-time sync complexity:** Firebase is battle-tested; we need to build ours
3. **Desktop app quality:** Tauri is newer than Electron - potential stability concerns
4. **AI differentiation:** Must ship meaningful AI features, not just a chatbot
5. **Competition response:** WriterDuet could match our pricing/features

## Timeline
- Month 1-2: Core editor + web app + auth
- Month 3-4: Desktop apps + real-time collaboration
- Month 5-6: Export formats + revision tracking + character DB
- Month 7-8: AI features + video chat + advanced tools
- Month 9-10: Polish, beta launch, marketing push
- Month 11-12: Public launch + growth initiatives

---

**Next Steps:**
1. CTO evaluates technical expectations (FRE-573-TECH)
2. CMO evaluates marketing expectations (FRE-573-MKTG)
3. Both create sub-issues for their teams
4. Begin MVP development
