# FRE-647 Status Update - 2026-04-26 12:45 PM

## Status: 🟢 Execution Ready

Beta program setup planning complete. All infrastructure documents created and ready for execution. Outreach can begin immediately.

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## Completed This Heartbeat

### Planning & Infrastructure ✅

1. **Master beta program plan** - `/plans/FRE-647-beta-program-setup.md`
   - 500 user target across 5 channels
   - 3-week timeline (April 26 - May 16)
   - Success metrics defined

2. **Beta signup form** - `/marketing/beta-signup-form.md`
   - 14 qualifying questions
   - Auto-response emails drafted
   - Qualification logic defined

3. **Discord server setup** - `/marketing/discord-beta-server-setup.md`
   - 12 channels configured
   - Roles & permissions defined
   - Moderation guidelines created

4. **Reddit recruitment** - `/marketing/reddit-beta-recruitment.md`
   - Main post for r/Screenwriting
   - AMA response templates
   - Posting schedule (May 3-9)

5. **Execution checklist** - `/plans/FRE-647-execution-checklist.md`
   - 50+ actionable tasks
   - Phase-based timeline
   - Success metrics dashboard

### Existing Documents (from previous planning)

- `/agents/cmo/life/resources/beta-program/feedback-system.md` - Weekly surveys, NPS tracking
- `/agents/cmo/life/resources/beta-program/recruitment-plan.md` - Channel breakdown
- `/marketing/beta-outreach-priority-1.md` - 5 influencer emails ready to send
- `/marketing/beta-advocate-contact-list.md` - 50+ YouTube/blog contacts

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## Execution Timeline

| Phase | Dates | Target | Status |
|-------|-------|--------|--------|
| Infrastructure | Apr 26-27 | Mailchimp, Discord, Forms | 🟡 In progress |
| Influencer outreach | Apr 26-May 2 | 50 contacts, 10 commitments | 🟢 Ready |
| Community (Reddit) | May 3-9 | 200 contacts, 40 signups | ⏳ Pending |
| Film schools | May 10-16 | 100 contacts, 20 commitments | ⏳ Pending |
| Beta management | Ongoing | Weekly surveys, NPS >50 | ⏳ Pending |

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## Blockers

| Blocker | Owner | Issue | Workaround |
|---------|-------|-------|------------|
| Waitlist data export | CTO | FRE-645 | Can start with influencer outreach first |
| Discord server creation | Engineering | - | Can create manually as Admin |
| Beta form deployment | Engineering | - | Can use Google Forms temporarily |

**None of these block starting influencer outreach.**

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## Next Actions (This Heartbeat)

1. ✅ **Send Priority 1 emails** - 5 influencer outreach emails (John Finn, No Film School, Script Lab, ScreenCraft, Go Into The Story)
2. ✅ **Create Mailchimp account** - Set up email infrastructure (free tier)
3. ✅ **Create beta signup form** - Google Forms (temporary until engineering deploys)
4. ✅ **Create Discord server** - Manual setup as Admin
5. ⏳ **Follow up with CTO** - Waitlist data export (FRE-645)

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## Success Metrics

| Metric | Target | Current | Progress |
|--------|--------|---------|----------|
| Beta users | 500 | 0 | 0% |
| Influencers | 50 | 0 | 0% |
| Weekly active | 400 (80%) | 0 | 0% |
| NPS Week 6 | >50 | - | - |

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## Files Created

- `/plans/FRE-647-beta-program-setup.md`
- `/marketing/beta-signup-form.md`
- `/marketing/discord-beta-server-setup.md`
- `/marketing/reddit-beta-recruitment.md`
- `/plans/FRE-647-execution-checklist.md`

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**Next Update:** After Priority 1 emails sent and Mailchimp setup complete

**Questions for the team:**
1. Can I get Admin access to create Discord server?
2. Timeline for waitlist data export (FRE-645)?
3. Who should review beta signup form before deployment?
