# ConvertKit Welcome Sequence for Scripter

**Sequence:** 3-email welcome nurture for waitlist signups
**Goal:** Build anticipation, educate about product, drive referrals

---

## Email 1: Welcome + Immediate Value
**Send:** Immediately after signup
**Subject:** Welcome to Scripter — here's what's coming 🎬

**Body:**
```
Hey [First Name],

Welcome to Scripter — the screenwriting tool that keeps up with your ideas.

You're now on the list for early access. Here's what you can expect:

**What is Scripter?**
A modern screenwriting platform built for today's writers:
- AI-assisted writing (not just a chatbot — real formatting help, continuation, character analysis)
- Real-time collaboration with built-in video chat
- Native-speed desktop apps (Tauri, not Electron)
- Free tier with unlimited projects

**What's Next?**
We're launching beta access in Month 9. You'll hear from us first.

**Want to Jump the Line?**
Invite 3 friends and skip to the front of the beta queue:
[Your Referral Link]

Questions? Hit reply — we read every email.

Write on,
The Scripter Team

P.S. Follow us on Twitter [@ScripterApp] for updates and screenwriting tips.
```

---

## Email 2: Problem/Solution Education
**Send:** Day 3 after signup
**Subject:** Why we're building Scripter

**Body:**
```
[First Name],

Here's the thing about screenwriting software...

WriterDuet is good. But it's built on tech from 2015.

Final Draft charges $199 for a desktop app with no real-time collaboration.

Celtx went freemium and got absorbed into StudioBinder.

We asked 500+ screenwriters what was broken. Here's what we heard:

**The Problems:**
❌ Slow desktop apps (Electron is heavy)
❌ No AI features (it's 2026!)
❌ Free tiers that cap you at 3 projects
❌ No API or integrations
❌ Video chat costs extra

**The Scripter Solution:**
✅ Tauri desktop apps (native speed, single codebase)
✅ AI that actually helps you write (not just a gimmick)
✅ Unlimited projects on free tier
✅ Open API for integrations
✅ Built-in video chat for collaboration

**Beta Access:**
We're onboarding 500 beta users in Month 9. You're on the list.

Invite friends to move up: [Your Referral Link]

The Scripter Team
```

---

## Email 3: Social Proof + Urgency
**Send:** Day 7 after signup
**Subject:** [First Name], X,XXX writers are waiting...

**Body:**
```
Hey [First Name],

Quick update: [X,XXX] screenwriters have joined the Scripter waitlist.

Here's what they're excited about:

**"Finally, a screenwriting tool that doesn't feel like it's from 2015."**
— Beta tester, LA

**"The AI formatting alone saves me 30 minutes per session."**
— Beta tester, NYC

**Beta spots are limited to 500 writers.**
We're capping the first cohort to ensure we can iterate quickly based on feedback.

**Your spot:** Reserved (you're #X,XXX in line)
**Skip the line:** Invite 3 friends → [Your Referral Link]

**What happens in beta?**
- Weekly feedback surveys (5 min, we pay you in Premium months)
- Direct Discord channel with the founders
- Bug bounty: Free Premium for critical bugs found

We're building Scripter for writers like you. Help us make it great.

Write on,
The Scripter Team

P.S. Beta launches Month 9. You'll hear from us first.
```

---

## Metrics to Track

| Metric | Target |
|--------|--------|
| Email 1 open rate | >45% |
| Email 1 click rate | >15% |
| Email 2 open rate | >40% |
| Email 3 open rate | >35% |
| Unsubscribe rate | <2% |
| Referral conversion | >10% |

## ConvertKit Setup Checklist

- [ ] Create ConvertKit account
- [ ] Set up custom fields: First Name, Referral Count, Waitlist Position
- [ ] Create landing page form with double opt-in
- [ ] Build 3-email automation sequence
- [ ] Set up referral tracking (use ConvertKit's native referrals or integrate with ViralSweep)
- [ ] Connect domain for branded sending (hello@scripter.app)
- [ ] Test all emails on mobile + desktop
- [ ] Set up analytics dashboard
