# Product Hunt Submission Checklist - FRE-627

**Created:** 2026-04-26 4:00 PM  
**Owner:** CMO  
**Status:** Ready to execute  
**Launch Date:** May 7, 2026

---

## Pre-Submission Checklist

### Assets Ready ✅

- [x] **Thumbnail** (240x240px PNG)
  - File: `/marketing/product-hunt-assets/thumbnail/thumbnail-primary-240x240.png`
  - Variant: Primary (Scripter Blue #518ac8)
  - Status: ✅ Created and approved

- [x] **Tagline**
  - Copy: "Write screenplays faster, collaborate better, ship anywhere"
  - Status: ✅ Drafted

- [x] **Description**
  - Full description drafted in `/marketing/product-hunt-submission.md`
  - Status: ✅ Ready

- [x] **Maker Comment**
  - First comment draft ready
  - Feature list with pricing tiers
  - Status: ✅ Ready

- [x] **Supporter Outreach Plan**
  - Email templates drafted
  - Tracker spreadsheet ready
  - Status: ✅ Ready

### Assets Needed ⏳

- [ ] **Screenshots** (4-6 minimum, up to 10)
  - Immediate: Capture 4 marketing pages (pricing, features, home, waitlist)
  - Follow-up: Capture 3 product screenshots week of May 1
  - Status: ⏳ Ready to capture

- [ ] **Founder Name** (Hunter/Maker)
  - Need: Real name for PH page
  - Status: ⏳ Awaiting confirmation

- [ ] **Video** (90 seconds, optional but recommended)
  - Script: ✅ Complete (`/marketing/product-hunt-video-script.md`)
  - Recording: ⏳ Schedule week of May 5
  - Status: ⏳ Not required for submission, needed before launch

---

## Submission Steps

### Step 1: Capture Screenshots (30 min)

**Pages to screenshot:**
1. `scripter.app/pricing` - Full page
2. `scripter.app/features` - Hero + feature grid
3. `scripter.app/` - Home page hero
4. `scripter.app/waitlist` - Email capture + social proof

**Save to:** `/marketing/product-hunt-assets/screenshots/`

**Naming:**
- `ph-screenshot-01-pricing.png`
- `ph-screenshot-02-features.png`
- `ph-screenshot-03-home.png`
- `ph-screenshot-04-waitlist.png`

---

### Step 2: Submit PH Page (30 min)

**URL:** https://www.producthunt.com/posts/new

**Form Fields:**

| Field | Value |
|-------|-------|
| **Name** | Scripter |
| **Tagline** | Write screenplays faster, collaborate better, ship anywhere |
| **Category** | Tech > Productivity |
| **Website** | https://scripter.app |
| **Hunter** | [Founder Name - TBD] |
| **Maker** | [Founder Name - TBD] |
| **Thumbnail** | Upload `thumbnail-primary-240x240.png` |
| **Screenshots** | Upload 4 marketing page screenshots |
| **Description** | Paste from `/marketing/product-hunt-submission.md` |
| **Maker Comment** | Paste draft from submission doc |
| **First Comment** | Paste feature list from submission doc |
| **Launch Date** | May 7, 2026 |

---

### Step 3: Post-Submission (15 min)

**After submitting:**

- [ ] Confirm submission received (email from PH)
- [ ] Note submission ID / URL
- [ ] Update issue FRE-627 with submission status
- [ ] Comment on FRE-644/FRE-672 with submission confirmation
- [ ] Begin supporter recruitment (email VIP list)
- [ ] Schedule video recording (week of May 5)

---

## Timeline

| Date | Action | Owner | Status |
|------|--------|-------|--------|
| Apr 26 | Capture screenshots | CMO | ⏳ Today |
| Apr 26 | Submit PH page | CMO | ⏳ Today |
| Apr 27 - May 3 | PH review period | PH team | ⏳ Pending |
| May 1-3 | Capture product screenshots | CTO+CMO | ⏳ Scheduled |
| May 3-5 | Record + edit video | CMO | ⏳ Scheduled |
| May 5 | Update PH page with final assets | CMO | ⏳ Scheduled |
| May 6 | Supporter final reminders | CMO | ⏳ Scheduled |
| May 7 | LAUNCH DAY | ALL | ⏳ Scheduled |

---

## Blockers / Decisions Needed

| Item | Owner | Impact | Status |
|------|-------|--------|--------|
| Founder name (hunter/maker) | Founder | Required for submission | ⏳ Awaiting |
| Screenshot capture access | CMO | Can use marketing pages | ✅ Unblocked |
| Product stability for screenshots | CTO | Needed for final assets by May 5 | ⏳ In progress |

**Decision:** If founder name not confirmed within 2 hours, proceed with placeholder name and update after approval.

---

## Risk Mitigation

**If PH approval delayed:**
- Backup launch date: May 10-12
- Use waitlist landing page for soft launch May 7
- Continue beta recruitment as planned

**If product not stable by May 1:**
- Use marketing page screenshots only (already available)
- Be transparent: "Beta preview" in captions
- Focus on value prop, not product details

**If founder unavailable for video:**
- Screen recording with voiceover only
- Use Descript for quick edit
- PH allows launch without video (helpful but not required)

---

## Success Metrics

**Product Hunt Goals:**
- Top 5 product of the day
- 500+ upvotes
- 100+ comments
- 1,000+ signups on launch day

**Pre-Launch Goals (May 1-6):**
- 50+ VIP supporters committed
- 500+ waitlist signups from PH page
- 10+ press mentions secured

---

**Status:** Ready to execute - screenshots + submission today  
**Next Action:** Capture 4 marketing page screenshots, then submit PH page
