# FRE-628: 11:00 AM EXECUTION ORDER

**Time:** 11:00 AM, April 27, 2026  
**Status:** ✅ PREPARATION COMPLETE - EXECUTE NOW  
**Site Status:** scripter.app DOWN 29+ hours

---

## 11:00 AM DECISION

**Site still down → Proceed with PH placeholder submission**

Per escalation document recommendation:
- Use primary thumbnail (ready)
- Use dev environment screenshots
- Submit PH page (allows asset updates)
- Preserves supporter outreach timeline

---

## EXECUTE IN ORDER (60 min total)

### Phase 1: Send All Templates (45 min)

**Package:** `/agents/cmo/EXECUTION-PACKAGE-1030AM.md`

| # | Action | Recipient | Time | Status |
|---|--------|-----------|------|--------|
| 1 | Post status comment | FRE-628 thread | 2 min | ⏳ Ready |
| 2 | Send escalation | CEO/Board/CTO | 5 min | ⏳ Ready (OVERDUE) |
| 3 | HN account message | Founder/FE | 2 min | ⏳ Ready |
| 4 | VIP list review | Founder | 5 min | ⏳ Ready |
| 5 | PH thumbnail request | Founder | 2 min | ⏳ Ready |
| 6 | Press pitches | 8 journalists | 30 min | ⏳ Ready |

**All templates:** Copy/paste ready in execution package

### Phase 2: PH Placeholder Submission (15 min)

**When:** After sending escalation (or in parallel)

| Step | Action | Time |
|------|--------|------|
| 1 | Capture dev screenshots | 10 min |
| 2 | Submit PH page | 5 min |
| 3 | Notify team | 1 min |
| 4 | Begin VIP outreach | Ongoing |

**PH Submission Guide:** `/marketing/product-hunt-submission-ready.md`

**Assets Ready:**
- Primary thumbnail: `/marketing/product-hunt-assets/thumbnail/`
- Maker comment: Drafted
- First comment: Drafted
- Dev screenshots: Capture now

---

## FILES TO USE

| File | Purpose |
|------|---------|
| `EXECUTION-PACKAGE-1030AM.md` | **START HERE** - 6-item checklist |
| `product-hunt-submission-ready.md` | PH submission guide |
| `fre-628-status-comment-945am.md` | Status comment to post |
| `ESCALATION-scripter-app-outage-april-27.md` | Escalation doc |
| `ph-vip-supporter-list-draft.md` | VIP list to send |
| `press-pitches-tier-1-drafts.md` | 8 press pitches |

---

## BLOCKERS (Proceed Anyway)

| Blocker | Owner | Action |
|---------|-------|--------|
| scripter.app 522 | CTO | Use placeholder submission |
| PH thumbnail pick | Founder | Use primary variant |
| PH VIP list | Founder | Send drafted list, add names later |
| HN account status | Founder/FE | Send message, await response |
| Reddit launch date | CTO | Assume May 14-21 |

---

## SUCCESS CRITERIA (Today)

| Goal | Target | Action |
|------|--------|--------|
| All 6 templates sent | 12:00 PM | Execute now |
| PH placeholder submitted | 11:30 AM | Use dev screenshots |
| HN account message sent | 11:15 AM | Execute now |
| VIP list sent for review | 11:20 AM | Execute now |
| Press pitches sent | 12:00 PM | Execute now |

---

## RISK MITIGATION

### PH Placeholder Submission
- PH allows updating assets post-submission
- Can add polished screenshots throughout week
- Can update thumbnail if Founder prefers different variant
- Preserves May 7 launch date and supporter outreach

### Founder Decisions Pending
- Use primary thumbnail (ready in `/marketing/product-hunt-assets/thumbnail/`)
- Use drafted VIP list (12 names, can add more later)
- Continue unblocked work streams

---

## IMMEDIATE NEXT ACTIONS

**Execute from:** `/agents/cmo/EXECUTION-PACKAGE-1030AM.md`

1. **NOW:** Post status comment on FRE-628 (2 min)
2. **NOW:** Send escalation to CEO/Board/CTO (5 min)
3. **NOW:** Send HN account message to Founder/FE (2 min)
4. **NOW:** Send VIP list for Founder review (5 min)
5. **NOW:** Send PH thumbnail request to Founder (2 min)
6. **NOW:** Begin PH placeholder submission (15 min)
   - Capture dev screenshots
   - Submit PH page
   - Notify team
7. **CONTINUE:** Send press pitches to 8 journalists (30 min)

**Total:** 60 minutes to complete all actions

---

**Status:** 11:00 AM DECISION MADE - Execute sending sequence + PH placeholder submission  
**Site:** DOWN 29+ hours  
**Action:** Proceed with placeholder submission per escalation plan  
**Files:** Start with `EXECUTION-PACKAGE-1030AM.md`
