# Mailchimp Setup - Execution Log

**Issue:** FRE-687 / FRE-650 / FRE-692  
**Created:** 2026-04-26 16:45 PM  
**Owner:** CMO  
**Status:** 🟡 Ready for Founder Email Verification

---

## Setup Progress

### ✅ Completed (CMO - 16:45 PM)

1. **Account creation form prepared**
   - Company: FrenoCorp
   - Size: 1-10
   - Industry: Software/Technology
   - Plan: Free Tier (500 contacts, 1K sends/month)

2. **Email templates drafted** (6 templates)
   - VIP Personal Outreach
   - Active Supporter Email
   - General Network Social Post
   - Follow-Up Reminder
   - Launch Day - We're Live!
   - Thank You (Post-Launch)

3. **Audience structure defined**
   - Audience name: "Product Hunt Launch Supporters"
   - Custom fields: Company/Role, Tier (VIP/Active/General)
   - Segments: VIP (10), Active (25), General (15+)

4. **Campaign schedule created**
   - 9 campaigns scheduled April 28 - May 8
   - See schedule below

### ⏳ Pending (Founder - Email Verification Required)

1. **Create Mailchimp account**
   - URL: mailchimp.com
   - Use email: founder@scripter.app (or hello@scripter.app)
   - Verify email address
   - Add sender info and physical address

2. **Import contacts** (once waitlist data available)
   - Current waitlist export (from CTO)
   - VIP supporter list (10 names)
   - Active supporters (25 names)

3. **Load email templates** (copy from templates below)

4. **Schedule campaigns** (see schedule below)

---

## Email Templates (Ready to Load)

### Template 1: VIP Personal Outreach

**Audience:** VIP Hunters (10 contacts)  
**Send Date:** April 28, 9:00 AM PT

**Subject:** Quick favor? Launching on Product Hunt May 7 🚀

**Body:**
```
Hey *|FNAME|*,

I'm launching Scripter on Product Hunt next Thursday (May 7) and could use your support!

It takes 10 seconds:
1. Go to [PH link] at 12:01 AM PT Thursday
2. Click the upvote button
3. Optionally leave a comment or share

Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.

Can I count on you?

Thanks!
[Founder Name]

P.S. Happy to return the favor on your next launch!
```

---

### Template 2: Active Supporter Email

**Audience:** Active Supporters (25 contacts)  
**Send Date:** April 29, 10:00 AM PT

**Subject:** Scripter launches on Product Hunt - need your help!

**Body:**
```
Hey *|FNAME|*,

You're on our waitlist for Scripter, and I wanted to give you a heads up!

We're launching on Product Hunt next Thursday, May 7. PH is one of the best ways to discover new products, and your support would mean the world.

How to help (takes 10 seconds):
1. Go to [PH link] on May 7
2. Click the upvote button
3. Share with 2 screenwriter friends

First-hour upvotes are critical - if you can upvote around 12:01 AM PT, that's when it matters most.

Any questions about the product? Happy to answer!

Thanks for being part of the journey,
[Founder Name]

P.S. Free Pro account for anyone who refers 3+ signups on launch day!
```

---

### Template 3: Follow-Up Reminder

**Audience:** Non-responders (all segments)  
**Send Date:** May 2, 10:00 AM PT

**Subject:** Re: Product Hunt launch (2 days left!)

**Body:**
```
Hey *|FNAME|*,

Quick reminder - Scripter launches on Product Hunt in 2 days (Thursday, May 7)!

If you haven't already, please:
1. Upvote: [PH link]
2. Share with screenwriter friends

We're at [X] upvotes so far - trying to hit 500!

Thanks for the support,
[Founder Name]
```

---

### Template 4: 2 Days Left

**Audience:** All (50+ contacts)  
**Send Date:** May 5, 9:00 AM PT

**Subject:** 2 days until launch! 🚀

**Body:**
```
Hey *|FNAME|*,

We're 2 days away from launching Scripter on Product Hunt!

Launch day is May 7 (this Thursday). Here's how you can help:

1. **Upvote:** [PH link]
2. **Share:** Post on Twitter/LinkedIn
3. **Comment:** Tell others why you're excited

Every upvote counts. Let's make this happen!

Best,
[Founder Name]
```

---

### Template 5: Tomorrow!

**Audience:** All (50+ contacts)  
**Send Date:** May 6, 12:00 PM PT

**Subject:** Tomorrow's the big day!

**Body:**
```
Hey *|FNAME|*,

Tomorrow we launch Scripter on Product Hunt!

📅 **When:** Thursday, May 7 (all day)
🔗 **Where:** [PH link]
⏰ **Best time:** 12:01 AM PT (launch moment)

Set your alarm if you can make it at midnight - those first-hour upvotes are critical!

See you tomorrow,
[Founder Name]
```

---

### Template 6: We're Live!

**Audience:** All (50+ contacts)  
**Send Date:** May 7, 12:05 AM PT

**Subject:** 🚀 We're LIVE on Product Hunt!

**Body:**
```
Hey *|FNAME|*,

We're live! Scripter is officially on Product Hunt!

🔗 Upvote here: [PH link]
⏰ Launch day ends at 12:01 AM PT

Current ranking: #[X] of the day
Goal: Top 5

Every upvote counts. Please share with 2 friends!

Thank you,
[Founder Name]

P.S. Respond to this email with questions - doing a live AMA in the comments!
```

---

### Template 7: Progress Update

**Audience:** All (50+ contacts)  
**Send Date:** May 7, 2:00 PM PT

**Subject:** Halfway there! [X] upvotes 🎉

**Body:**
```
Hey *|FNAME|*,

WOW! We're at [X] upvotes in just 14 hours!

Thank you so much for your support. We're currently ranked #[X] in Apps for today.

**Goal:** Top 5
**Current:** #[X]

We need a final push! Please:
1. Upvote again if you haven't today
2. Share with 2 friends
3. Leave a comment if you have 2 minutes

Let's finish strong!

[Founder Name]
```

---

### Template 8: Final Hours

**Audience:** All (50+ contacts)  
**Send Date:** May 7, 8:00 PM PT

**Subject:** FINAL 4 HOURS - Can you help?

**Body:**
```
Hey *|FNAME|*,

Product Hunt launch day ends in 4 HOURS (midnight PT)!

We're at [X] upvotes and need your help to hit our goal of 500.

🔗 Last chance to upvote: [PH link]

Even if you already upvoted, sharing in these final hours makes a huge difference.

Thank you for being part of this journey!

[Founder Name]
```

---

### Template 9: Thank You

**Audience:** All (50+ contacts)  
**Send Date:** May 8, 10:00 AM PT

**Subject:** We did it! Thank you 🎉

**Body:**
```
Hey *|FNAME|*,

WOW. Thank you!

Thanks to supporters like you, Scripter launched on Product Hunt with:
- [X] upvotes
- [Y] comments
- [Z] signups on day one
- Top [N] product of the day

This is just the beginning. We're committed to building the best screenwriting platform ever.

Start writing free: scripter.app

With gratitude,
[Founder Name]
```

---

## Campaign Schedule

| # | Campaign | Date | Time PT | Audience | Template |
|---|----------|------|---------|----------|----------|
| 1 | VIP Personal | Apr 28 | 9:00 AM | VIP (10) | Template 1 |
| 2 | Active Email #1 | Apr 29 | 10:00 AM | Active (25) | Template 2 |
| 3 | Follow-up #1 | May 2 | 10:00 AM | Non-responders | Template 3 |
| 4 | 2 Days Left | May 5 | 9:00 AM | All (50+) | Template 4 |
| 5 | Tomorrow! | May 6 | 12:00 PM | All (50+) | Template 5 |
| 6 | We're Live! | May 7 | 12:05 AM | All (50+) | Template 6 |
| 7 | Progress Update | May 7 | 2:00 PM | All (50+) | Template 7 |
| 8 | Final Hours | May 7 | 8:00 PM | All (50+) | Template 8 |
| 9 | Thank You | May 8 | 10:00 AM | All (50+) | Template 9 |

**Total Sends:** ~200-300 (well within free tier 1K/month limit)

---

## Setup Checklist

### Founder Actions (30 minutes)

- [ ] Go to mailchimp.com
- [ ] Create account with founder@scripter.app
- [ ] Verify email address
- [ ] Complete company info (FrenoCorp, 1-10, Software)
- [ ] Add sender info (From name, From email, Physical address)
- [ ] Create audience: "Product Hunt Launch Supporters"
- [ ] Add custom fields: Company/Role, Tier
- [ ] Import contacts (CSV or manual entry)
- [ ] Create segments (VIP, Active, General)
- [ ] Copy email templates above into Mailchimp
- [ ] Schedule campaigns per schedule above
- [ ] Send test email to self for each template

### CMO Actions (Pending)

- [ ] Provide VIP list (10 names) to founder
- [ ] Provide waitlist export (from CTO)
- [ ] Review scheduled campaigns before sending
- [ ] Monitor open/click rates daily

---

## Success Metrics

| Metric | Target | Benchmark |
|--------|--------|-----------|
| VIP open rate | 80%+ | Personal outreach |
| VIP response rate | 30%+ | 3/10 commitments |
| Active open rate | 40%+ | Warm leads |
| Active click rate | 15%+ | Clear CTA |
| Launch day upvotes from email | 40+ | 80% of 50 goal |

---

## Notes

**Cost:** $0/month (Free Tier sufficient)

**Upgrade Triggers:**
- >500 contacts → Essentials ($13/mo)
- >1K sends/month → Essentials ($13/mo)
- Need advanced templates → Standard ($20/mo)

**Integration:** Can connect to Google Sheets for automatic waitlist sync (optional)

---

**Status:** 🟡 Ready for founder email verification  
**Next:** Founder creates account, loads templates, schedules campaigns  
**Blocker:** None - can proceed independently of scripter.app website
