# Product Hunt Supporter List - Built from Waitlist

**Issue:** FRE-636  
**Owner:** CMO  
**Date:** 2026-04-29T17:33:39Z  
**Status:** DRAFT - Awaiting VIP names from Founder  
**Launch Date:** May 7, 2026 at 12:01 AM PT

---

## Executive Summary

Build 50+ committed supporters from waitlist for Product Hunt launch day momentum.

**Target:** 500+ upvotes, Top 5 in Apps category  
**Waitlist Size:** 8,742+ subscribers  
**Supporter Goal:** 50 committed upvoters

---

## Supporter Segmentation

### Tier 1: VIP Hunters (10 people)
**Criteria:** Early adopters, beta testers, influencers, founder network  
**Action:** Personal email + DM + SMS reminder  
**Goal:** 10/10 upvote within first hour (12:01-1:00 AM PT)

**Source:** Founder's personal network + beta tester list

### Tier 2: Active Supporters (25 people)
**Criteria:** Top 25% engaged waitlist subscribers  
**Action:** Personalized email + follow-up  
**Goal:** 20/25 upvote on day one

**Source:** Waitlist export, segmented by:
- Signup date (earliest = highest priority)
- Referral count (more referrals = higher engagement)
- Email open rate (if available)

### Tier 3: General Network (15+ people)
**Criteria:** Remaining waitlist subscribers, social followers  
**Action:** Email blast + social media posts  
**Goal:** 10/15 upvote within 24 hours

**Source:** Waitlist export (remaining), Twitter, LinkedIn, Discord

---

## Waitlist Data Structure

**Available Fields:**
```
email,created_at,referrals_count,referral_code
```

**Segmentation Logic:**
1. **VIP:** Manual selection by Founder (beta testers, influencers)
2. **Active:** Top 25% by `created_at` (earliest signups)
3. **General:** Remaining signups

---

## Supporter List (Template)

### VIP List (10 slots)
| # | Name | Email | Tier | Source | Confirmed | Upvoted | Notes |
|---|------|-------|------|--------|-----------|---------|-------|
| 1 | [NAME] | [EMAIL] | VIP | Beta | ⏳ | ⏳ | Beta tester |
| 2 | [NAME] | [EMAIL] | VIP | Beta | ⏳ | ⏳ | Beta tester |
| 3 | [NAME] | [EMAIL] | VIP | Influencer | ⏳ | ⏳ | Industry contact |
| 4 | [NAME] | [EMAIL] | VIP | Influencer | ⏳ | ⏳ | Industry contact |
| 5 | [NAME] | [EMAIL] | VIP | Influencer | ⏳ | ⏳ | Industry contact |
| 6 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
| 7 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
| 8 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
| 9 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |
| 10 | [NAME] | [EMAIL] | VIP | Founder | ⏳ | ⏳ | Founder friend |

### Active List (25 slots)
| # | Email | Tier | Signup Date | Referrals | Confirmed | Upvoted | Notes |
|---|-------|------|-------------|-----------|-----------|---------|-------|
| 1 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
| 2 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
| 3 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |
| ... | ... | Active | ... | ... | ... | ... | ... |
| 25 | [EMAIL] | Active | [DATE] | [N] | ⏳ | ⏳ | Early adopter |

### General List (15+ slots)
| # | Email | Tier | Signup Date | Confirmed | Upvoted | Notes |
|---|-------|------|-------------|-----------|---------|-------|
| 1 | [EMAIL] | General | [DATE] | ⏳ | ⏳ | Waitlist |
| 2 | [EMAIL] | General | [DATE] | ⏳ | ⏳ | Waitlist |
| ... | ... | General | ... | ... | ... | ... |

---

## Outreach Email Templates

### Template 1: VIP Personal (T-7 Days)
**Subject:** Quick favor? Launching on Product Hunt Thursday 🚀

```
Hey [NAME],

I'm launching Scripter on Product Hunt this Thursday and could use your support!

It takes 10 seconds:
1. Go to [PH LINK] at 12:01 AM PT Thursday
2. Click the upvote button
3. Optionally leave a comment or share

Product Hunt is huge for early visibility. Your upvote in the first hour especially matters.

Can I count on you?

Thanks!
[FOUNDER NAME]

P.S. Happy to return the favor on your next launch!
```

### Template 2: Beta Tester (T-7 Days)
**Subject:** Scripter launches on Product Hunt Thursday!

```
Hey [NAME],

You were one of our amazing beta testers, so you're getting first dibs!

Scripter officially launches on Product Hunt this Thursday. As someone who's used the product, your voice matters.

Can you:
1. Upvote at [link] (12:01 AM PT Thursday)
2. Leave a quick comment about your experience?
3. Share with 2 screenwriter friends?

This launch determines our visibility for months. Thank you! 🙏

Best,
[FOUNDER NAME]
```

### Template 3: Active Waitlist (T-3 Days)
**Subject:** We're launching on Product Hunt! 🎉

```
Hey [NAME],

Big news! Scripter is launching on Product Hunt next Thursday.

As an early waitlist subscriber, you're getting exclusive first access.

Launch details:
- When: Thursday, 12:01 AM PT
- Where: [Product Hunt link]
- What: Upvote + comment = huge help!

Early support determines our visibility for months. Can we count on you?

Start writing free: scripter.app

Thanks!
Team Scripter
```

### Template 4: General Waitlist (T-1 Day)
**Subject:** Tomorrow! Scripter on Product Hunt 🚀

```
Hey [NAME],

Scripter launches on Product Hunt tomorrow!

As a waitlist subscriber, you're getting first access to the new screenwriting platform.

Launch time: Thursday, 12:01 AM PT  
Link: [Product Hunt link]

If you have 10 seconds to upvote, it would mean the world!

Thanks for being part of the journey.

Best,
Team Scripter
```

### Template 5: Launch Day Reminder (T-0, 12:01 AM)
**Subject:** 🚀 WE'RE LIVE!

```
Hey [NAME],

Scripter is LIVE on Product Hunt right now!

Link: [Product Hunt link]

If you can upvote in the next hour (12:01-1:00 AM PT), it would MASSIVELY help our ranking!

Every upvote counts. Thank you! 🙏

Best,
Team Scripter

P.S. We'll send a thank you email at the end of the day with results!
```

---

## Follow-Up Schedule

| Day | Date | Action | Audience | Owner |
|-----|------|--------|----------|-------|
| T-7 | April 30 | Initial VIP outreach | 10 VIPs | CMO |
| T-5 | May 2 | VIP follow-up #1 | Non-responders | CMO |
| T-3 | May 4 | Active waitlist email | 25 Active | CMO |
| T-2 | May 5 | VIP follow-up #2 | Still no response | CMO |
| T-1 | May 6 | General waitlist email | 15+ General | CMO |
| T-1 | May 6 | Reminder email | All 50+ | CMO |
| T-0 | May 7, 12:01 AM | Launch notification | All 50+ | CMO |
| T-0 | May 7, 2:00 PM | Progress update | All 50+ | CMO |
| T-0 | May 7, 8:00 PM | Final push | All 50+ | CMO |
| T+1 | May 8 | Thank you email | All 50+ | CMO |

---

## Success Metrics

| Metric | Target | Actual | Status |
|--------|--------|--------|--------|
| VIP commitments | 10/10 (100%) | | |
| VIP upvotes (first hour) | 8+ (80%) | | |
| Active commitments | 25/25 (100%) | | |
| Active upvotes (day 1) | 20+ (80%) | | |
| General upvotes (24h) | 10+ (67%) | | |
| **Total day-one upvotes** | **50+** | | |
| Email open rate | 45%+ | | |
| Email click rate | 20%+ | | |

---

## Next Actions

### Awaiting Founder (Priority 1)
1. **Provide 10 VIP names** with emails (by April 27)
   - Beta testers (4 names)
   - Industry influencers (3 names)
   - Founder network (3 names)

### CMO Execution (After VIP Names)
1. **Export waitlist data** from database
2. **Segment by engagement** (early signups = Active tier)
3. **Create Google Sheets tracker** with 50+ rows
4. **Send VIP outreach** (April 30)
5. **Track responses** and follow up
6. **Execute launch day** communication plan

---

## File Location

**This document:** `/marketing/product-hunt-supporter-list-built.md`  
**Tracker:** To be created as Google Sheet  
**Templates:** Embedded above

---

**Status:** DRAFT - Awaiting VIP names from Founder  
**Owner:** CMO (Founder provides VIP names)  
**Due:** April 30 for first outreach
