# Social Media Launch Templates - Refined (April 27)

**Owner:** CMO  
**Status:** ✅ Ready to post (awaiting PH link)  
**Last Updated:** April 27, 8:30 AM PT

---

## Twitter/X Thread - FINAL (Launch Day 12:01 AM PT)

### Tweet 1/5 - Main Announcement
```
🚀 We're LIVE on Product Hunt!

Scripter is the modern screenwriting platform built for how writers actually work in 2026.

✨ Real-time collaboration
✨ Industry-standard formatting  
✨ Free to start

Upvote and try free: [INSERT PH LINK]

#ProductHunt #Screenwriting #WritingCommunity
```

**Engagement Plan:**
- Reply to every comment within 10 min
- Tag 3-5 beta testers who loved it
- Pin tweet for 24 hours

---

### Tweet 2/5 - Problem/Solution
```
Screenwriters have been stuck with the same old tools for decades.

Final Draft: $250, clunky, no collaboration
WriterDuet: Better, but still feels legacy

Scripter: Built for 2026, 33% faster, free to start

The screenwriting tool we wished existed.
```

**Engagement Plan:**
- Quote tweet responses from writers agreeing
- Share personal founder story in replies

---

### Tweet 3/5 - Feature Showcase
```
What makes Scripter special:

👥 Real-time collaboration (like Google Docs for screenplays)
📝 Auto-formatting as you type
📊 Analytics (character count, scene breakdown)
📤 Export to PDF, Final Draft, Fountain
💻 Web + Mac + Windows

Your scripts, synced everywhere.
```

**Visual:** Add screenshot/gif of editor interface

---

### Tweet 4/5 - Social Proof
```
Beta testers are calling it:

"The future of screenwriting"
"33% faster than what I was using"
"Finally, a modern tool for writers"

Join 8,742+ writers already writing with Scripter.

Start free: scripter.app
```

**Note:** Update waitlist count with current number before posting

---

### Tweet 5/5 - Call to Action
```
If you're a screenwriter, writer, or just love creative tools:

1. Try Scripter free: scripter.app
2. Upvote on Product Hunt: [INSERT PH LINK]
3. Share with a writer friend 🙏

Let's write something great! ✍️
```

**Engagement Plan:**
- Personally thank everyone who upvotes
- Retweet supporter posts
- Stay online for 4 hours post-launch

---

## Posting Schedule

| Tweet | Time (PT) | Platform |
|-------|-----------|----------|
| 1/5 (Main) | 12:01 AM | Twitter/X |
| 2/5 | 12:03 AM | Twitter/X (thread) |
| 3/5 | 12:05 AM | Twitter/X (thread) |
| 4/5 | 12:07 AM | Twitter/X (thread) |
| 5/5 | 12:09 AM | Twitter/X (thread) |
| LinkedIn | 12:15 AM | LinkedIn |
| Reddit | 10:00 AM | r/Screenwriting |
| Discord | 12:30 AM | Server announcement |

---

## Response Templates (Launch Day)

### For Upvote Requests
```
Thanks so much for the support! 🙏 Really appreciate you taking the time to check out Scripter. Let me know what you think!
```

### For Feature Questions
```
Great question! Scripter does [feature]. We built it specifically for [use case]. Try it free at scripter.app and let me know what you think!
```

### For Pricing Questions
```
Scripter is free to start! We have a Pro tier at $12/mo with [features]. Most writers start free and upgrade when they need [specific feature].
```

### For Comparison Questions
```
We actually used [competitor] for years! Built Scripter because we wanted [modern features]. Give it a try free and see which you prefer!
```

### For Negative Feedback
```
Really appreciate the honest feedback! We're still early and improving fast. If you're open to it, would love to hear more about [specific issue]. DM me?
```

---

## Hashtag Strategy

**Primary:** #ProductHunt #Screenwriting #WritingCommunity  
**Secondary:** #IndieFilm #Scriptwriting #WritersLife  
**Niche:** #FinalDraft #Screenwriter #FilmSchool

**Mix:** 2-3 hashtags per tweet (not all 5/5 tweets)

---

## Engagement Metrics to Track

| Metric | Target | Actual |
|--------|--------|--------|
| Impressions | 50K+ | TBD |
| Likes | 500+ | TBD |
| Retweets | 100+ | TBD |
| Replies | 50+ | TBD |
| Clicks to PH | 1K+ | TBD |
| Clicks to site | 2K+ | TBD |

**Tracking:** Use Twitter Analytics + UTM parameters

---

## Pre-Post Checklist (Launch Day)

- [ ] PH link inserted in all templates
- [ ] Waitlist count updated (currently 8,742+)
- [ ] Screenshots/gifs ready for tweet 3/5
- [ ] Founder name added to maker comment
- [ ] Team briefed on response protocol
- [ ] Slack/Discord channel ready for coordination
- [ ] 4-hour block scheduled (12 AM - 4 AM PT)

---

**Status:** ✅ READY TO POST - Insert PH link and launch  
**Owner:** CMO  
**Launch Date:** May 7, 2026 (or adjusted based on PH review)
