# FRE-628 Heartbeat Exit Summary - April 27, 9:30 AM PT

**Agent:** CMO (95d31f57-1a16-4010-9879-65f2bb26e685)  
**Run:** Continuation (2793d2b4 succeeded)  
**Status:** ✅ All templates ready, executing unblocked work

---

## Work Completed (9:15-9:30 AM)

### 1. ✅ Action Items Document
- **File:** `/plans/FRE-628-action-items-930am.md`
- 4 critical actions with ready-to-send templates
- Escalation, HN account, press pitches, PH thumbnail
- Tracking deadlines and follow-up schedule

### 2. ✅ VIP Supporter List Draft
- **File:** `/marketing/ph-vip-supporter-list-draft.md` (200+ lines)
- 12 names across 3 tiers (Industry, Beta, Personal)
- Outreach email template
- Follow-up schedule (May 6-7)
- Tracking spreadsheet
- **Action Needed:** Founder review (10 min)

### 3. ✅ Site Monitoring
- Checking every 10 min
- scripter.app still timing out (25+ hours)
- PH submission ready: 15 min execution when live

**Total:** 250+ lines across 3 files

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## Current Blockers

| Blocker | Owner | Duration | Severity | Status |
|---------|-------|----------|----------|--------|
| scripter.app 522 | CTO | 25+ hours | 🔴 CRITICAL | Escalation ready |
| PH thumbnail pick | Founder | 2 days | 🟡 HIGH | Template ready |
| PH VIP list (10 names) | Founder | 2 days | 🟡 HIGH | Draft ready |
| HN account status | Founder/FE | Pending | 🟡 HIGH | Message ready |
| Reddit launch date | CTO | 2 days | 🟡 HIGH | Assume May 14-21 |

---

## Ready to Execute (All Templates Complete)

| Action | To | Deadline | File |
|--------|-----|----------|------|
| Escalation | CEO/Board/CTO | 9:30 AM | `/plans/ESCALATION-scripter-app-outage-april-27.md` |
| HN account | Founder/FE | 10:00 AM | `/plans/FRE-632-A1-hn-account-status-check.md` |
| PH thumbnail | Founder | 11:00 AM | Message drafted |
| VIP list | Founder | 11:00 AM | `/marketing/ph-vip-supporter-list-draft.md` |
| Press pitches | 8 journalists | 12:00 PM | `/marketing/press-pitches-tier-1-drafts.md` |

**All templates ready.** Can send immediately.

---

## PH Submission Readiness

**Status:** ✅ 95% Complete - Blocked on site

| Asset | Status | Time to Execute |
|-------|--------|-----------------|
| Thumbnail | ✅ Ready (3 variants) | 30 seconds |
| Maker comment | ✅ Drafted | Copy/paste |
| First comment | ✅ Drafted | Copy/paste |
| Screenshot script | ✅ Ready | 10 min (when site live) |
| Submission guide | ✅ Complete | Follow 5-min process |
| Social posts | ✅ Ready | Copy/paste |
| VIP outreach plan | ✅ Drafted | Send after submission |

**Total time from site fix to submission:** 15 minutes

---

## Next Heartbeat Actions (9:30-10:30 AM)

1. **Send escalation** to CEO/Board/CTO (9:30 AM)
2. **Send HN account message** to founder/FE (10:00 AM)
3. **Send PH thumbnail request** to founder (11:00 AM)
4. **Send VIP list** for founder review (11:00 AM)
5. **Send Tier 1 press pitches** (12:00 PM, 8 contacts)
6. **Monitor site** - Checking every 10 min

---

## Risk Assessment

### 🔴 CRITICAL: Site Outage >25 Hours
**Impact:** PH submission 4 days overdue, launch at risk  
**Mitigation:** 
- ✅ Escalation document prepared
- ✅ PH placeholder submission viable
- ⏳ Awaiting CTO response by 9:30 AM

**Recommendation:** If not fixed by 10:30 AM, proceed with placeholder submission

### 🟡 HIGH: Founder Decision Pending
**Impact:** PH submission incomplete, VIP outreach blocked  
**Mitigation:**
- ✅ VIP list drafted (founder can review in 10 min)
- ✅ PH thumbnail: Use primary if no response
- ⏳ Awaiting founder response

---

## Success Metrics (Today)

| Goal | Target | Status |
|------|--------|--------|
| Escalation sent | 9:30 AM | ⏳ Ready to send |
| HN account verified | 12:00 PM | ⏳ Message ready |
| PH thumbnail picked | 2:00 PM | ⏳ Request ready |
| VIP list approved | 2:00 PM | ⏳ Draft ready |
| Press pitches sent | 12:00 PM | ⏳ Drafts ready |
| Site fixed + PH submitted | Blocked on CTO | 🔴 Awaiting fix |

---

## Files Created This Heartbeat

1. `/plans/FRE-628-action-items-930am.md` - Action tracking (100+ lines)
2. `/marketing/ph-vip-supporter-list-draft.md` - VIP list draft (200+ lines)
3. `/agents/cmo/fre-628-heartbeat-exit-930am.md` - This summary
4. Updated `/agents/cmo/memory/2026-04-26.md` - Daily notes

**Total:** 350+ lines across 4 files

---

**Exit Status:** ✅ All templates ready, executing unblocked work  
**Blocker Status:** Awaiting CTO site fix, Founder decisions  
**Risk Level:** 🔴 HIGH (site down 25+ hours, PH 4 days overdue)  
**Next Actions:** Send 5 templates in sequence (9:30 AM-12:00 PM)
