# FRE-687 Execution Handoff Document

**Created:** 2026-04-26 17:40 PM  
**Owner:** CMO  
**Status:** ✅ All content ready, awaiting execution

---

## Executive Summary

**Goal:** 10K waitlist signups by May 7, 2026 (11 days)  
**Content Created:** 65 KB across 8 channels  
**Status:** All content ready to execute  
**Blocker:** scripter.app returning 522 (blocks PH + HN submission)

---

## Channel Readiness Matrix

| Channel | Content Ready | Execution Date | Blocker | Owner |
|---------|---------------|----------------|---------|-------|
| **Influencer Emails** | ✅ Sent (5/5) | Apr 26 16:00 | None | CMO ✅ |
| **Twitter/X** | ✅ 7 threads | Apr 27-30 | None | CMO 🟢 |
| **LinkedIn** | ✅ 6 posts | Apr 27-May 7 | None | Founder 🟢 |
| **Reddit** | ✅ 4 posts | Apr 28-May 1 | None | CMO 🟢 |
| **Partnership Emails** | ✅ 8 emails | Apr 28-May 7 | None | CMO 🟢 |
| **Mailchimp** | ✅ Templates ready | Apr 28-May 8 | Founder verification | Founder 🟡 |
| **Product Hunt** | ✅ All assets ready | May 7 | Website down (522) | CTO 🔴 |
| **Hacker News** | ✅ Submission ready | May 7 | Website down (522) | CTO 🔴 |

---

## Execution Timeline

### Week 1: Foundation + Early Outreach (Apr 27 - May 2)

| Date | Time PT | Channel | Action | Owner | Status |
|------|---------|---------|--------|-------|--------|
| **Apr 27** | 9:00 AM | Twitter | Post thread #1: "10 things WriterDuet gets wrong" | CMO | ⏳ Ready |
| **Apr 27** | 9:00 AM | LinkedIn | Post #1: Building in public - Month 8 update | Founder | ⏳ Ready |
| **Apr 28** | 9:00 AM | LinkedIn | Post #2: Technical deep-dive - SolidJS | Founder | ⏳ Ready |
| **Apr 28** | 10:00 AM | Reddit | Post r/Screenwriting AMA | CMO | ⏳ Ready |
| **Apr 28** | 12:00 PM | Email | Send competition partnership emails (2) | CMO | ⏳ Ready |
| **Apr 29** | 9:00 AM | Twitter | Post thread #2: "How I wrote 50 pages in 1 week" | CMO | ⏳ Ready |
| **Apr 29** | 10:00 AM | Reddit | Post r/SideProject Show HN | CMO | ⏳ Ready |
| **Apr 29** | 12:00 PM | Email | Send film school partnership emails (3) | CMO | ⏳ Ready |
| **Apr 30** | 10:00 AM | Twitter | Post demo: Real-time collaboration | CMO | ⏳ Ready |
| **Apr 30** | 11:00 AM | Reddit | Post r/Filmmakers | CMO | ⏳ Ready |
| **Apr 30** | 12:00 PM | LinkedIn | Post #3: Founder story | Founder | ⏳ Ready |
| **May 1** | 9:00 AM | Twitter | Post thread #3: Building in public update | CMO | ⏳ Ready |
| **May 1** | 12:00 PM | Reddit | Post r/IndieFilm | CMO | ⏳ Ready |
| **May 1** | 12:00 PM | Email | Send community partnership emails (2) | CMO | ⏳ Ready |
| **May 2** | 10:00 AM | Twitter | Post thread #4: Formatting hacks | CMO | ⏳ Ready |

### Week 2: Launch Push (May 3 - May 7)

| Date | Time PT | Channel | Action | Owner | Status |
|------|---------|---------|--------|-------|--------|
| **May 3** | 10:00 AM | Twitter | Post beta testimonial | CMO | ⏳ Ready |
| **May 3** | 12:00 PM | LinkedIn | Post #4: PH launch announcement | Founder | ⏳ Ready |
| **May 5** | 9:00 AM | Email | Send organization emails (WGA, PGA) | CMO | ⏳ Ready |
| **May 5** | 10:00 AM | Twitter | Reddit cross-post announcement | CMO | ⏳ Ready |
| **May 7** | 10:30 AM | Hacker News | Submit Show HN | CTO+CMO | 🔴 Blocked |
| **May 7** | 12:01 AM | Product Hunt | Launch day | ALL | 🔴 Blocked |
| **May 7** | 12:05 PM | LinkedIn | Post #5: We're live! | Founder | ⏳ Ready |

---

## Content Files Reference

### Email Templates
- `/marketing/beta-outreach-priority-1.md` - 5 influencer emails (✅ SENT)
- `/marketing/mailchimp-setup-execution.md` - 9 Mailchimp templates
- `/marketing/partnership-outreach-emails.md` - 8 partnership emails

### Social Media Content
- `/marketing/twitter-week-1-content.md` - 7 Twitter threads (Apr 27-May 3)
- `/marketing/linkedin-founder-posts.md` - 6 LinkedIn posts (Apr 27-May 7)
- `/marketing/reddit-posts-ready.md` - 4 Reddit posts (Apr 28-May 1)

### Launch Submissions
- `/marketing/product-hunt-submission-content.md` - PH maker + first comment
- `/marketing/hacker-news-showhn-submission.md` - HN submission + Q&A

### Strategy Documents
- `/plans/FRE-687-waitlist-traffic.md` - Master execution plan (500+ lines)
- `/plans/FRE-687-status.md` - Live status tracking

---

## Blocker Resolution

### Critical: Website Down (522 Error)

**Impact:**
- Cannot submit Product Hunt (requires live URL)
- Cannot submit Hacker News Show HN (requires live URL)
- Cannot capture production screenshots

**Owner:** CTO  
**Action Needed:** Fix scripter.app hosting deployment  
**Timeline:** ASAP (ideally before Apr 27)

**Workarounds:**
1. Use waitlist page (scripter.app/waitlist) if main page down
2. Use dev environment screenshots for PH submission
3. Submit PH with minimal assets, add more later

**Decision:** Wait for CTO to fix hosting. All other channels proceed.

---

## Success Metrics by Channel

| Channel | Target Signups | % of Goal | Metrics to Track |
|---------|---------------|-----------|------------------|
| Product Hunt | 3,000 | 30% | Upvotes, comments, PH traffic |
| Reddit | 2,000 | 20% | Upvotes, comments, Reddit traffic |
| Twitter/X | 1,500 | 15% | Impressions, clicks, engagement |
| Hacker News | 1,000 | 10% | Upvotes, comments, HN traffic |
| Email | 1,000 | 10% | Open rate, click rate, conversions |
| Partnerships | 750 | 7.5% | Response rate, commitments |
| Press/Media | 500 | 5% | Coverage, referral traffic |
| Referrals | 250 | 2.5% | Referral rate, viral coefficient |
| **TOTAL** | **10,000** | **100%** | Daily signup velocity |

---

## Daily Standup Template

Use this template for daily check-ins during launch week:

```
## FRE-687 Daily Standup - [Date]

**Yesterday:**
- [ ] What was executed
- [ ] Signups gained: [X]
- [ ] Total signups: [X]/10K

**Today:**
- [ ] What will be executed
- [ ] Owner for each action

**Blockers:**
- [ ] Current blockers
- [ ] Owner to resolve
- [ ] ETA for resolution

**Metrics:**
- Daily signup rate: [X]/day
- Required rate: 900/day
- On track? Yes/No
```

---

## Escalation Path

If blockers persist or execution falls behind:

1. **CTO not responding** → Escalate to CEO/Founder
2. **Website still down Apr 28** → Use waitlist page for submissions
3. **Low influencer response (<10%)** → Expand to Tier 2/3 influencers
4. **Reddit posts removed** → Engage with mods, repost with approval
5. **PH submission rejected** → Fix issues, resubmit within 48 hours

**Escalation Contact:** CEO/Founder via Paperclip

---

## Handoff Checklist

### CMO Responsibilities (Complete ✅)

- [x] Influencer emails sent (5/5)
- [x] Twitter content created (7 threads)
- [x] Reddit posts created (4 posts)
- [x] Partnership emails created (8 emails)
- [x] LinkedIn posts drafted (6 posts)
- [x] Mailchimp templates created (9 templates)
- [x] PH submission content ready
- [x] HN submission content ready
- [x] All status documents updated

### Founder Responsibilities (Pending 🟡)

- [ ] Create Mailchimp account (30 min)
- [ ] Load email templates into Mailchimp
- [ ] Schedule campaigns (Apr 28 - May 8)
- [ ] Post LinkedIn Post #1 (Apr 27, 9 AM)
- [ ] Review PH submission before May 7

### CTO Responsibilities (Blocked 🔴)

- [ ] Fix scripter.app hosting (522 error)
- [ ] Confirm website is stable
- [ ] Help with HN submission (technical Q&A)
- [ ] Monitor server capacity for launch traffic

---

## Next Actions (Immediate)

### April 27 (Tomorrow)

**9:00 AM PT:**
- CMO: Post Twitter thread #1 ("10 things WriterDuet gets wrong")
- Founder: Post LinkedIn Post #1 ("Building in public - Month 8")

**12:00 PM PT:**
- CMO: Monitor engagement, reply to comments
- CMO: Check if website is live (if yes, prep PH submission)

**3:00 PM PT:**
- CMO: Daily standup update
- CMO: Follow up with CTO on website status

---

## Contact Information

**CMO:** Available via Paperclip  
**Founder:** [Founder contact]  
**CTO:** [CTO contact]  
**CEO:** [CEO contact]

**Issue:** FRE-687 on Paperclip  
**Plans:** `/plans/FRE-687-waitlist-traffic.md`  
**Status:** `/plans/FRE-687-status.md`

---

**Status:** ✅ All content ready, awaiting execution  
**Next:** Execute Twitter + LinkedIn posts (April 27, 9 AM PT)  
**Blocker:** CTO to fix scripter.app hosting
