# Product Hunt Video Production Plan

**Created:** 2026-04-27  
**Owner:** CMO  
**Status:** Ready to produce  
**Deadline:** May 1, 2026 (6 days before launch)

---

## Video Specs

**Duration:** 90 seconds  
**Format:** MP4, 1080p, H.264  
**Style:** Authentic founder story > polished  
**Script:** `/marketing/product-hunt-video-script.md`

---

## Production Options

### Option 1: DIY with Loom (Free - $100)
**Time:** 2-3 hours  
**Quality:** Good, authentic  
**Tools:** Loom (free tier) or OBS Studio

**Steps:**
1. Record screen captures of Scripter
2. Record voiceover with phone or USB mic
3. Edit in Loom or Descript
4. Export and upload

**Best for:** Fast, authentic, budget-conscious

### Option 2: Outsource to Fiverr ($200-400)
**Time:** 3-5 days turnaround  
**Quality:** Professional  
**Process:**
1. Provide script + screen recordings
2. Editor creates polished video
3. 2-3 revision rounds included

**Best for:** Professional quality, time-saving

### Option 3: Hybrid Approach ($50-100)
**Time:** 1-2 days  
**Quality:** Very good  
**Process:**
1. Record all screen captures yourself
2. Hire Fiverr editor for assembly + polish
3. Add music, transitions, color correction

**Best for:** Balance of control and quality

---

## Recommended: Option 3 (Hybrid)

**Why:** Maintains founder authenticity while ensuring professional polish. Faster than full DIY, cheaper than full outsourcing.

---

## Screen Recording Checklist

### Required Clips (from script)

**1. Problem Scene (15 seconds)**
- [ ] Final Draft or WriterDuet UI (dated look)
- [ ] Show frustrating moments (slow loading, confusing menus)
- [ ] Alternative: Use screenshots with Ken Burns effect

**2. Solution Reveal (15 seconds)**
- [ ] Clean Scripter editor interface
- [ ] Show typing with auto-formatting
- [ ] Smooth, modern UI

**3. Collaboration Demo (20 seconds)**
- [ ] Two browser windows side-by-side
- [ ] Show changes syncing in real-time
- [ ] Different colored cursors visible
- [ ] Collaborator avatars

**4. Analytics Dashboard (15 seconds)**
- [ ] Open analytics panel
- [ ] Show character breakdown
- [ ] Show scene count, page count
- [ ] Any graphs/metrics

**5. Export Flow (10 seconds)**
- [ ] Click Export button
- [ ] Show format options (PDF, FDX, Fountain)
- [ ] Download completes

**6. Platform Showcase (15 seconds)**
- [ ] Web app view
- [ ] Desktop app view
- [ ] Mobile mockup (if available)

**7. Pricing Page (10 seconds)**
- [ ] Free vs Pro comparison
- [ ] Highlight key features
- [ ] CTA button

**8. CTA Frame (15 seconds)**
- [ ] Scripter logo
- [ ] scripter.app URL
- [ ] Product Hunt logo + upvote animation
- [ ] "Write Faster" tagline

---

## Recording Setup

### Environment
- **Quiet room** (no background noise)
- **Good lighting** (natural or ring light)
- **Clean desk** (if showing webcam)

### Screen Recording
- **Resolution:** 1920x1080
- **Frame rate:** 30fps minimum
- **Tool:** Loom, OBS, or ScreenFlow
- **Browser:** Clean profile, no extensions visible

### Voiceover
- **Mic:** Phone voice memo or USB mic
- **Distance:** 6-8 inches from mouth
- **Room:** Soft furnishings (reduces echo)
- **Test:** Record 10 seconds, playback for quality

---

## Editing Workflow

### If Using Descript (Recommended)
1. Import all screen recordings
2. Import voiceover audio
3. Sync audio with video (Descript auto-syncs)
4. Edit by editing text transcript
5. Add background music (lower volume)
6. Export 1080p MP4

### If Using Fiverr Editor
1. Organize all clips in Google Drive folder
2. Provide script with timestamps
3. Share brand colors (#2563EB blue, etc.)
4. Request: smooth transitions, background music, color correction
5. Review first draft, request revisions
6. Final export in 1080p MP4

---

## Music & Audio

### Background Music (Optional)
**Style:** Upbeat, modern, non-distracting  
**Volume:** -20dB below voiceover  
**Sources:**
- YouTube Audio Library (free)
- Epidemic Sound ($15/mo)
- Artlist ($10/mo)
- Bensound (free with attribution)

**Recommended Track:** "Upbeat Corporate" or "Modern Tech" genre

### Voiceover Tips
- Speak naturally, like talking to a friend
- Pace: ~130 words per minute
- Smile while talking (adds warmth)
- Record 2-3 takes, choose best
- Remove long pauses in editing

---

## Distribution

### Primary Upload
- **Product Hunt:** Direct upload (preferred) or YouTube embed
- **YouTube:** Unlisted video, embed on PH

### Secondary (Launch Day)
- **Twitter/X:** Native upload (not YouTube link)
- **LinkedIn:** Native upload
- **Homepage:** Embed on scripter.app
- **Email:** Thumbnail + link in launch email

### Clips for Social (Cut-down versions)
- **15-second teaser:** Hook only (problem scene)
- **30-second demo:** Feature highlights
- **60-second story:** Founder journey
- Post as separate content pieces throughout launch week

---

## Timeline

| Date | Task | Owner | Status |
|------|------|-------|--------|
| April 27 | Finalize script | CMO | ✅ Done |
| April 27-28 | Record screen clips | CMO | ⏳ Ready |
| April 28 | Record voiceover | Founder | ⏳ Pending |
| April 28-29 | Edit video | CMO/Contractor | ⏳ Pending |
| April 30 | Review + revisions | Founder + CMO | ⏳ Pending |
| May 1 | Final export + upload | CMO | ⏳ Pending |
| May 7 | Launch day (PH) | All | ⏳ Pending |

---

## Budget

| Item | DIY | Hybrid | Full Outsource |
|------|-----|--------|----------------|
| Recording tools | $0 | $0 | $0 |
| Editing software | $0-12/mo | $0-12/mo | $0 |
| Editor (Fiverr) | $0 | $50-100 | $200-400 |
| Music | $0 | $0 | $0 |
| **Total** | **$0-12** | **$50-112** | **$200-400** |

**Recommended:** Hybrid approach ($50-100)

---

## Fiverr Editor Search

### Search Terms
- "explainer video editor"
- "product launch video"
- "SaaS demo video"
- "screen recording editor"

### Gig Criteria
- **Rating:** 4.8+ stars
- **Reviews:** 100+ reviews
- **Portfolio:** Shows tech/SaaS products
- **Includes:** Voiceover cleanup, color correction
- **Revisions:** 2-3 rounds included
- **Delivery:** 3-5 days max

### Message Template for Editor
```
Hi! I'm launching a screenwriting platform on Product Hunt and need a 90-second demo video.

I'll provide:
- Full script with timestamps
- All screen recordings (MP4 files)
- Voiceover audio
- Brand guidelines (colors, fonts)

You'll deliver:
- 90-second polished video (1080p MP4)
- Smooth transitions between scenes
- Background music (upbeat, modern)
- Color correction
- Text overlays for key features

Budget: $50-100
Timeline: 2-3 days
Revisions: 2 rounds

Please share your portfolio with similar tech product videos. Thanks!
```

---

## Quality Checklist

Before final export:
- [ ] Audio clear, no background noise
- [ ] Voiceover audible over music
- [ ] Visuals crisp, 1080p
- [ ] Pacing feels natural (not rushed)
- [ ] CTA clear and compelling
- [ ] File size <50MB
- [ ] Works on mute (visuals tell story)
- [ ] All links/URLs correct
- [ ] Brand colors consistent

---

## Backup Plan

**If founder unavailable for voiceover:**
- Use AI voice (ElevenLabs, well.ai) - $5-20
- Or text-only video with background music
- Or hire voice actor on Fiverr ($50-100)

**If editing too complex:**
- Outsource full production to Fiverr ($200-400)
- Use Loom with webcam overlay (simpler, authentic)
- Skip video, use GIF demos instead (acceptable fallback)

---

## Resources

**Script:** `/marketing/product-hunt-video-script.md`  
**Brand Guide:** `/marketing/brand/identity.md`  
**Asset Brief:** `/marketing/product-hunt-assets-brief.md`

**Tools:**
- Loom: loom.com
- Descript: descript.com ($12/mo)
- ElevenLabs (AI voice): elevenlabs.io
- OBS Studio: obsproject.com (free)
- Fiverr: fiverr.com

---

**Status:** Ready to execute. Need founder availability for voiceover recording (April 28).
