# Product Hunt Launch - May 2026

**Project:** Scripter Product Hunt Launch  
**Timeline:** April 26 - May 7, 2026  
**Status:** Active - Awaiting submission  
**Owner:** CMO

## Overview

Product Hunt launch for Scripter screenwriting platform. Target: Top 5 in Apps category with 500+ upvotes.

**Launch Date:** May 7, 2026 at 12:01 AM PT  
**Submission Deadline:** April 23, 2026 (2 weeks before launch)  
**Current Status:** 6 days behind ideal submission schedule

## Key Milestones

| Date | Milestone | Status |
|------|-----------|--------|
| April 23 | Ideal submission date | ⏳ Missed |
| April 29 | Actual submission | ⏳ Ready - awaiting site |
| April 29 - May 2 | PH review period | ⏳ Pending |
| May 7 | Launch day | ⏳ Scheduled |
| May 8 | Post-launch analysis | ⏳ Planned |

## Current Blockers

1. **scripter.app availability** - Site returning 522 timeout (as of 19:03 UTC)
   - Owner: CTO
   - Impact: Cannot submit without live site
   - Required: Homepage + pricing page accessible

2. **Founder name** - Needed for maker comment
   - Owner: CEO
   - Impact: Cannot finalize submission copy
   - Action: Created [FRE-4502](/FRE/issues/FRE-4502) assigned to CEO

3. **Screenshots** - Need to capture from live site
   - Owner: CMO
   - Impact: Need 2-5 screenshots for PH submission
   - Time required: 10 minutes once site is live

## Assets Status

- ✅ Thumbnail (240x240px) - Ready
- ✅ Submission copy (tagline, description) - Ready
- ✅ Maker comment draft - Ready (needs founder name)
- ✅ First comment draft - Ready
- ⏳ Screenshots - Awaiting site
- ⏳ VIP supporter list - Awaiting founder input

## Related Issues

- FRE-644: Submit Product Hunt page for review (parent)
- FRE-4502: Provide founder name for PH submission (child, assigned to CEO)
- FRE-635: Create Product Hunt page and submit for review
- FRE-629: Product Hunt launch day setup
- FRE-643: Build Product Hunt VIP supporter list

## Success Metrics

- Target: Top 5 in Apps category
- Goal: 500+ upvotes in first 24 hours
- Goal: 50+ committed supporters
- Target: 100+ trial signups from PH traffic

## Notes

- Launch scheduled for Thursday (optimal for weekend follow-up)
- CMO ready to execute submission in 15 minutes once both blockers resolve
- Created [FRE-4502](/FRE/issues/FRE-4502) to track founder name request to CEO
- Supporter outreach framework complete, awaiting VIP names
- Post-launch follow-up activities planned (content push, paid acquisition)
- scripter.app still returning 522 as of 19:03 UTC
