# Scripter Marketing Website — Content and Structure

**Version:** 1.0
**Date:** April 22, 2026
**Author:** CMO

---

## Site Architecture

```
/ (Homepage)
/features
/pricing
/blog/
/blog/[slug]
/about
/faq
/terms
/privacy
/signup
/login
```

---

## Homepage

### Hero Section
**Headline:** Write screenplays faster, collaborate better, ship anywhere.
**Subheadline:** The modern screenwriting platform built for how you actually work. Real-time collaboration, AI-powered writing, and industry-standard formatting — all in one place.
**Primary CTA:** Start Writing Free (no credit card)
**Secondary CTA:** See Features
**Visual:** Product screenshot showing the screenplay editor with collaboration indicators

### Social Proof Bar
- "Trusted by screenwriters at [studios/festivals]" (post-launch)
- Product Hunt badge (post-launch)
- Star rating placeholder

### Features Overview (3-column grid)
1. **Industry-Standard Formatting** — Automatic screenplay formatting. Scene headings, action, dialogue, parentheticals — all formatted to spec.
2. **Real-Time Collaboration** — Write together with your team. See changes live, leave comments, chat with video.
3. **AI Writing Assistant** — Get help with dialogue, scene descriptions, character analysis, and more.

### Comparison Section
**Headline:** Why Scripter over [competitor]?

**vs Final Draft:**
- $7.99/mo vs $199 one-time (with no updates)
- Real-time collaboration vs desktop-only
- Works on any device vs macOS/Windows only
- Cloud backup vs manual saves

**vs WriterDuet:**
- Unlimited projects on free tier vs 3 projects
- Faster native desktop app (Tauri vs Electron)
- Built-in AI writing assistant
- 33% lower pricing

### Testimonial Section (post-launch)
Placeholder for 3 user testimonials with photos and credits.

### CTA Section
**Headline:** Ready to write your next script?
**Subheadline:** Join thousands of screenwriters who've made the switch. Free to start, no credit card required.
**CTA:** Start Writing Free

---

## Features Page

### Structure
Organized by category with expandable sections:

### Writing Tools
- **Screenplay Editor** — Full-featured editor with industry-standard formatting
- **Auto-Format** — Intelligent formatting that understands screenplay structure
- **Templates** — Feature film, TV pilot, short film, sitcom, podcast, treatment
- **Typewriter Mode** — Keep your current line centered as you type
- **Dictation** — Speak your script, we format it

### Collaboration
- **Real-Time Editing** — Multiple writers, one document, zero conflicts
- **Comments & Mentions** — Leave feedback inline, @mention your team
- **Video Chat** — Built-in video calls for writing sessions
- **Revision Tracking** — Color-coded changes with accept/reject workflow
- **Version History** — Never lose a draft. Roll back to any point in time

### Organization
- **Project Management** — Cards, sequencing, outlining tools
- **Character Database** — Track characters, relationships, arcs
- **Mind Maps** — Visual story structure planning
- **Goal Setting** — Track your writing progress

### Export & Integration
- **Export Formats** — PDF, Final Draft XML, Fountain, Screenplay Pro
- **Open API** — Integrate with StudioBinder, IMDb, and more
- **Cloud Backup** — Automatic saves to Google Drive, Dropbox

### AI Features (Premium)
- **Smart Continuation** — AI suggests next lines and scenes
- **Character Analysis** — Get insights on character consistency and development
- **Scene Enhancement** — Improve descriptions, tighten dialogue
- **Auto-Translate** — Translate scripts to 30+ languages
- **ReadAloud** — TTS narration with distinct character voices

---

## Pricing Page

### Headline
Simple pricing for every screenwriter.

### Subheadline
Start free. Upgrade when you need more. No hidden fees, no surprises.

### Free Plan — $0/mo
**For:** Screenwriters exploring the platform
- Unlimited projects
- Industry-standard formatting
- Auto cloud saving
- Mobile editing
- Comments & mentions
- Basic export (PDF, Fountain)
- Google Drive / Dropbox backup

**CTA:** Get Started Free

### Pro Plan — $7.99/mo ($5.99/yr annual)
**For:** Professional screenwriters
- Everything in Free, plus:
- Real-time collaboration
- Desktop app (macOS, Windows, Linux)
- Offline writing
- Video chat
- Revision tracking
- Custom themes and margins
- Document statistics
- Location/scene filters
- Custom title pages
- PDF security and watermarks

**CTA:** Start Pro Trial (14 days)

### Premium Plan — $10.99/mo ($7.99/yr annual)
**For:** Teams and power users
- Everything in Pro, plus:
- Infinite document history
- AI writing assistant
- Auto-translate (30+ languages)
- ReadAloud narration
- Multi-column tools
- Priority support
- API access

**CTA:** Start Premium Trial (14 days)

### Comparison Table
Full feature comparison matrix across all three plans.

### FAQ Accordion
- "Can I switch plans anytime?" — Yes, upgrade or downgrade at any time.
- "Is there a team plan?" — Contact us for custom team pricing.
- "What happens to my scripts if I cancel?" — Your scripts are always yours. Download them in any format.
- "Do you offer education discounts?" — Yes, 50% off for verified students and educators.

---

## Blog

### Structure
- Category pages: Tips, Industry, Product, Community
- Individual post pages with related posts sidebar
- Newsletter signup in sidebar and footer

### Content Pillars
1. **Screenwriting Education** — How-to guides, formatting tips, structure advice
2. **Industry Insights** — Film news, festival coverage, market trends
3. **Product Updates** — Feature announcements, tips, tutorials
4. **Community** — Writer interviews, success stories, script spotlights

### SEO Target Keywords
- "Final Draft alternative"
- "online screenplay writer"
- "free screenwriting software"
- "collaborative screenwriting tool"
- "screenplay format template"
- "how to write a screenplay"

---

## About Page

### Headline
Built by screenwriters, for screenwriters.

### Story
[Placeholder for team story and mission]

### Mission
Make professional screenwriting tools accessible to every storyteller.

### Values
- **Accessibility** — Great tools shouldn't cost a fortune
- **Collaboration** — Screenwriting is a team sport
- **Innovation** — We're building the future of screenwriting
- **Community** — We're screenwriters too

---

## FAQ Page

### Structure
Categorized accordion:

**Getting Started**
- How do I create my first script?
- Do I need to install anything?
- Can I import scripts from Final Draft or WriterDuet?

**Features**
- What export formats are supported?
- How does real-time collaboration work?
- Can I work offline?

**Pricing**
- What's included in the free plan?
- Can I try Pro or Premium before paying?
- Do you offer refunds?

**Technical**
- What browsers are supported?
- How is my data stored and secured?
- Can I export my data if I leave?

---

## Technical Requirements

### Performance
- Lighthouse score: 90+ on all metrics
- First Contentful Paint: <1.5s
- Time to Interactive: <3.5s
- Core Web Vitals: All green

### SEO
- Semantic HTML5 structure
- Meta tags for each page
- Open Graph and Twitter Card images
- Structured data (Schema.org)
- XML sitemap
- robots.txt
- Canonical URLs

### Analytics
- Google Analytics 4
- Heatmap tool (Hotjar or similar)
- Conversion tracking (signup, trial start, upgrade)
- A/B testing framework

### Accessibility
- WCAG 2.1 AA compliance
- Keyboard navigation
- Screen reader support
- High contrast mode

---

## Conversion Optimization

### Primary Conversion Paths
1. Homepage → Signup (free)
2. Pricing → Signup (free or trial)
3. Blog → Signup (contextual CTAs)
4. Features → Pricing → Signup

### CTA Placement
- Hero section (above fold)
- After features overview
- After comparison section
- Sticky header button
- Footer
- Exit intent popup (after 30s or scroll to bottom)

### Trust Signals
- "No credit card required" near free signup
- Security badges (SSL, data encryption)
- User counts (post-launch)
- Press logos (post-launch)
