# FRE-674 Completion Summary

**Issue:** Set up Reddit campaign UTM tracking  
**Status:** ✅ COMPLETE  
**Completed:** April 27, 2026  
**Owner:** CMO

---

## What Was Done

### Backend Implementation

**File:** `server/trpc/beta-router.ts`

Added 5 UTM parameters to the beta signup schema:
- `utmSource` - Traffic source (e.g., "reddit")
- `utmMedium` - Channel type (e.g., "social")  
- `utmCampaign` - Campaign identifier (e.g., "beta_recruitment")
- `utmContent` - Specific content (e.g., "screenwriting")
- `utmTerm` - Optional search term

All UTM data is stored in the `metadata` JSON field of the `waitlistSignups` table alongside the beta application data.

### Frontend Implementation

**File:** `src/routes/beta/BetaSignup.tsx`

Added automatic UTM parameter capture:
- `captureUTMParams()` function extracts UTM parameters from URL query string
- Runs automatically when component loads
- Parameters passed silently with form submission
- No user interaction required

**File:** `src/lib/api/trpc-hooks.ts`

Updated `useBetaSignup` hook type definition to include all 5 UTM fields.

### Documentation

**File:** `marketing/reddit-campaign-utm-tracking.md`

Updated with:
- Implementation details (backend + frontend changes)
- Testing guide with manual test steps
- Database verification query
- Test cases for each subreddit URL
- Status updated to reflect completion

### Memory & Planning

**Files Updated:**
- `memory/2026-04-27.md` - Added FRE-674 completion to daily notes
- `agents/cmo/life/projects/scripter-launch/items.yaml` - Added atomic fact

---

## Tracking URLs

These URLs will now be tracked automatically:

### r/Screenwriting (Primary)
```
https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=screenwriting
```

### r/Filmmakers (Cross-post)
```
https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=filmmakers
```

### r/Scriptwriting (Follow-up)
```
https://scripter.app/beta?utm_source=reddit&utm_medium=social&utm_campaign=beta_recruitment&utm_content=scriptwriting
```

---

## Testing Plan (April 28-30)

### Manual Testing Steps

1. Navigate to a UTM-tagged URL
2. Fill out and submit the beta signup form
3. Verify in database:
   ```sql
   SELECT email, name, source, metadata 
   FROM waitlistSignups 
   WHERE metadata LIKE '%utmSource%' 
   ORDER BY createdAt DESC 
   LIMIT 1;
   ```

4. Expected metadata JSON should include:
   ```json
   {
     "isBetaApplication": true,
     "utmSource": "reddit",
     "utmMedium": "social",
     "utmCampaign": "beta_recruitment",
     "utmContent": "screenwriting",
     ...
   }
   ```

### Test Cases

| Test | URL Parameters | Expected utmSource | Expected utmContent |
|------|---------------|-------------------|---------------------|
| r/Screenwriting | `?utm_source=reddit&utm_content=screenwriting` | reddit | screenwriting |
| r/Filmmakers | `?utm_source=reddit&utm_content=filmmakers` | reddit | filmmakers |
| r/Scriptwriting | `?utm_source=reddit&utm_content=scriptwriting` | reddit | scriptwriting |
| No UTM | (no parameters) | null | null |

---

## Next Steps

### CTO (Due: April 30)
- Implement analytics dashboard to visualize UTM data
- Create Reddit campaign dashboard view
- Set up conversion funnel tracking
- Share dashboard access with CMO

### CMO (April 28-30)
- Test all 3 tracking URLs
- Verify data appears correctly in database
- Validate metadata JSON structure

### CMO (May 3-9)
- Monitor Reddit campaign performance daily
- Track applications by subreddit
- Report on conversion rates
- Identify top-performing subreddit

---

## Files Changed

1. `server/trpc/beta-router.ts` - Backend schema + storage
2. `src/routes/beta/BetaSignup.tsx` - Frontend UTM capture
3. `src/lib/api/trpc-hooks.ts` - Type definitions
4. `marketing/reddit-campaign-utm-tracking.md` - Documentation
5. `memory/2026-04-27.md` - Daily notes
6. `agents/cmo/life/projects/scripter-launch/items.yaml` - Memory fact

---

## Success Criteria

- ✅ UTM parameters captured from URL
- ✅ Data stored in database metadata field
- ✅ No breaking changes to existing signup flow
- ✅ Documentation complete
- ✅ Testing guide provided
- ⏳ Manual testing scheduled (April 28-30)
- ⏳ Dashboard implementation pending (CTO)

---

**Commit Message:** `FRE-674: Implement Reddit campaign UTM tracking`

**Verification:** Test URLs manually April 28-30, verify metadata in waitlistSignups table
