# Discord Launch Event Setup - FRE-641

**Created:** 2026-04-27
**Event:** Scripter Launch Day Live Q&A
**Date:** Launch day (Month 10, Week 1)
**Time:** 13:00-14:00 PT
**Owner:** CMO

---

## Server Setup Checklist

### Channel Creation

#### Public Channels
- [ ] `#launch-event` - Main event discussion
- [ ] `#launch-day-qa` - Live Q&A during event
- [ ] `#feature-requests` - Post-event feature requests
- [ ] `#showcase` - Users share their scripts

#### Private Channels
- [ ] `#beta-testers` - Role-restricted for beta users
- [ ] `#vip-lounge` - For VIP supporters and press

#### System Channels
- [ ] `#announcements` - Official announcements (admin-only post)
- [ ] `#welcome-rules` - Server rules and onboarding

### Role Setup

#### Default Roles
- [ ] `@everyone` - Default member role
- [ ] `@Moderator` - Server moderators
- [ ] `@Bot` - Bot role for MEE6, Carl-bot, etc.

#### Event Roles
- [ ] `@Beta Tester` - Early access users
- [ ] `@Launch Day` - Ping for event reminders
- [ ] `@VIP` - VIP supporters and press

#### Permission Setup
```
Channel: #beta-testers
- @everyone: No access
- @Beta Tester: Read + Write
- @Moderator: Full access

Channel: #announcements
- @everyone: Read only
- @Moderator: Write access
- @CMO: Write access
```

---

## Event Creation

### Discord Event Setup

1. **Create Event**
   - Server Settings > Events > Create Event
   - Choose: Voice Channel or External (for screen share)

2. **Event Details**
   ```
   Name: 🎬 Scripter Launch Day Live Q&A
   Description: See below template
   Date: [Launch Date]
   Time: 1:00 PM PT / 4:00 PM ET / 9:00 PM BST
   Duration: 1 hour
   ```

3. **Event Cover Image**
   - Size: 1920x1080px (16:9)
   - Format: PNG or JPG
   - Text: "Scripter Launch Day Live Q&A"
   - Include: Date, time, Scripter logo

### Event Description Template

```
🎬 **SCRIPTER LAUNCH DAY LIVE Q&A** 🎬

Join us for the official launch of Scripter - the modern screenwriting platform built to compete with WriterDuet!

**When:** [Date] at 1:00 PM PT / 4:00 PM ET / 9:00 PM BST

**What We'll Cover:**
✨ Live product demo (instant startup, clean UI)
✨ AI writing features (continuation, character analysis)
✨ Real-time collaboration with video chat
✨ Pricing + launch discounts
✨ Your questions answered live!

**Special Offer:**
🎁 Discord members get exclusive 20% off first year!
Use code: DISCORD20 (valid 48 hours)

**Who Should Attend:**
- Screenwriters looking for a modern tool
- Beta testers curious about new features
- Anyone tired of slow, expensive software

**Can't Make It Live?**
The session will be recorded and posted to our YouTube channel.

👉 Click "Interested" to get reminded!

See you there!
- The Scripter Team

---
🔗 Links:
- Try Scripter free: [UTM link]
- Join beta: [UTM link]
- Follow on Twitter: [UTM link]
```

---

## Reminder Schedule

### Automated Reminders (Using Bot)

#### 1 Week Before
**When:** Launch day - 7 days, 13:00 PT
**Channel:** #announcements
```
🎬 **ONE WEEK UNTIL LAUNCH!** 🎬

Next [Day of Week], April XX at 1:00 PM PT, we're launching Scripter live on Discord!

**What to expect:**
- Live product demo
- AI features showcase
- Real-time collaboration demo
- Exclusive Discord discount
- Q&A with the team

📅 Click "Interested" on the event to get reminded!
[Link to Discord event]

See you there! 🚀
```

#### 24 Hours Before
**When:** Launch day - 1 day, 13:00 PT
**Channel:** #announcements + @Launch Day role ping
```
🚀 **LAUNCH DAY IS TOMORROW!** 🚀

<@&LAUNCH_DAY_ROLE_ID>

Tomorrow at 1:00 PM PT we're launching Scripter!

**Set your reminders:**
🇺🇸 1:00 PM PT
🇺🇸 4:00 PM ET
🇬🇧 9:00 PM BST

👉 Join the event: [Link]

Bring your questions! We'll cover:
- Live demo
- AI features
- Collaboration
- Pricing + exclusive discount

See you tomorrow! 🎬
```

#### 1 Hour Before
**When:** Launch day, 12:00 PT
**Channel:** #announcements + @Launch Day role ping
```
⏰ **ONE HOUR TO GO!** ⏰

<@&LAUNCH_DAY_ROLE_ID>

The Scripter Launch Q&A starts in 1 HOUR!

🎬 Event starts: 1:00 PM PT
📍 Where: This Discord server

**Get ready:**
- Grab your questions
- Test your audio
- Invite your writer friends!

👉 Join here: [Event link]

See you soon! 🚀
```

---

## Event Run of Show

### Pre-Event (12:30-13:00 PT)

| Time | Action | Owner |
|------|--------|-------|
| 12:30 | Tech check (audio, screen share) | CMO + Engineer |
| 12:40 | Welcome early arrivals in voice | CMO |
| 12:45 | Test demo flow | Engineer |
| 12:50 | Final audio check | All |
| 12:55 | Start counting down in chat | Moderator |
| 13:00 | GO LIVE | All |

### Main Event (13:00-14:00 PT)

| Time | Segment | Owner | Duration |
|------|---------|-------|----------|
| 13:00-13:05 | Welcome + Intro | CMO | 5 min |
| 13:05-13:20 | Live Product Demo | CMO | 15 min |
| 13:20-13:50 | Live Q&A | CMO + Engineer | 30 min |
| 13:50-13:55 | Discount Code Reveal | CMO | 5 min |
| 13:55-14:00 | Closing + Next Steps | CMO | 5 min |

### Post-Event (14:00-14:30 PT)

| Time | Action | Owner |
|------|--------|-------|
| 14:00 | Thank everyone for attending | CMO |
| 14:05 | Share recording link (when ready) | Moderator |
| 14:10 | Pin discount code in #launch-event | Moderator |
| 14:15 | Answer remaining questions | CMO + Engineer |
| 14:30 | Event wrap complete | All |

---

## Live Demo Script

### Segment 1: Welcome (5 min)

**CMO:**
"Hey everyone! Welcome to Scripter's launch day live Q&A. I'm [name], CMO at FrenoCorp. Thanks for joining us on this exciting day.

**Housekeeping:**
- Drop your questions in the chat as we go
- We'll answer as many as we can live
- Recording will be posted to YouTube later
- Stick around till the end for an exclusive Discord discount code

**Quick intro:**
Scripter is a modern screenwriting platform built to compete with WriterDuet. We're 10x faster, 20% cheaper, and have AI features built-in.

Let's get started!"

### Segment 2: Live Demo (15 min)

**CMO:**
"Let me share my screen and show you Scripter in action..."

**Demo Flow:**

1. **Instant Startup (1 min)**
   - Show desktop icon click
   - App opens immediately
   - "Watch this - instant startup. No 10-second Electron load time"
   - Show system monitor: 50MB RAM

2. **New Project (2 min)**
   - Create new screenplay
   - Choose template: Feature Film
   - "Industry-standard formatting from the first line"
   - Show template options (TV Pilot, Podcast, etc.)

3. **Writing Flow (3 min)**
   - Type scene heading, action, dialogue
   - Show auto-formatting
   - Keyboard shortcuts: TAB, ENTER
   - "It just works. No fighting with formatting"

4. **AI Features (3 min)**
   - Click AI Assist button
   - "Continue this scene" - show AI suggestion
   - "Analyze this character" - show arc breakdown
   - "Not a gimmick. A real writing partner"

5. **Collaboration (3 min)**
   - Share project link
   - Second cursor appears (staged with engineer)
   - Real-time editing demo
   - Open video chat
   - "Your writers' room, anywhere"

6. **Export (2 min)**
   - Export to PDF, Final Draft XML
   - Show formatted PDF
   - "Production-ready from day one"

7. **Pricing (1 min)**
   - Show pricing page
   - Free tier: unlimited projects
   - Pro: $7.99/mo
   - Premium: $10.99/mo
   - "20% less than WriterDuet, more features"

### Segment 3: Q&A (30 min)

**CMO:**
"Alright, let's open it up for questions! Drop them in the chat and we'll answer as many as we can."

**Moderator:** Monitor chat, upvote questions, group similar ones

**Prepared Q&A (seed if chat is slow):**

**Q: "Can I import from Final Draft?"**
A: "Yes! We support Final Draft XML and Fountain import. Direct .fdx is on the roadmap. Most users export to PDF or XML from Final Draft and we handle that perfectly."

**Q: "How's offline mode?"**
A: "Desktop apps work fully offline. Your writing is saved locally. When you're back online, it syncs to the cloud. No interruptions to your flow."

**Q: "What about mobile apps?"**
A: "Our web app is a PWA and works great on mobile browsers. Native iOS/Android apps are in development. What features would you prioritize for mobile?"

**Q: "Is the AI worth it?"**
A: "Try it free and judge for yourself. For us, AI isn't a chatbot - it's built into your writing flow. Hit a button, get scene suggestions, character analysis, formatting fixes. It's like a writing partner, not a replacement."

**Q: "How do you compare to WriterDuet?"**
A: "Faster (Tauri vs Electron), cheaper ($7.99 vs $11.99 for Pro), more features (AI, unlimited projects on free tier). We're not perfect, but we're pushing the industry forward."

**Q: "What's your roadmap?"**
A: "Great question! Next up: mobile apps, direct WriterDuet import, more AI features (dialogue polish, tone suggestions), API for integrations. What should we prioritize?"

### Segment 4: Discount Reveal (5 min)

**CMO:**
"Alright, before we wrap up - we have an exclusive discount for our Discord community.

Use code **DISCORD20** for 20% off your first year of Pro or Premium.

That's $7.99/mo → $6.39/mo, or $10.99/mo → $8.79/mo.

Valid for the next 48 hours. Share with your writer friends!"

### Segment 5: Closing (5 min)

**CMO:**
"Thank you all so much for joining us. This is just the beginning.

**Next steps:**
- Try Scripter free at scripter.app
- Join #beta-testers for early access to new features
- Drop feature requests in #feature-requests
- Follow us on Twitter @scripterapp

The recording will be on YouTube soon. Any final questions? Drop them in the chat and we'll answer async.

Happy writing! ✍️"

---

## Technical Setup

### Screen Sharing

**Software:** OBS Studio (free) or Discord native screen share

**OBS Settings:**
```
Resolution: 1920x1080
FPS: 60
Bitrate: 6000 kbps
Audio: 320 kbps
Format: MP4
```

**Backup:** Pre-recorded demo video (in case of tech issues)

### Audio Check

**Before Event:**
- [ ] Test microphone quality
- [ ] Check for background noise
- [ ] Test audio levels in Discord
- [ ] Enable noise suppression in Discord

**During Event:**
- [ ] Mute when not speaking
- [ ] Use push-to-talk if needed
- [ ] Monitor chat for audio issues

### Recording

**Discord Native:**
- Server Settings > Events > Enable recording
- Recording auto-saves to server

**OBS Recording:**
- Record > Start Recording before event
- Save as MP4
- Upload to YouTube post-event

---

## Post-Event Follow-Up

### Same Day
- [ ] Upload recording to YouTube
- [ ] Share YouTube link in #launch-event
- [ ] Pin discount code message
- [ ] Thank attendees in #announcements
- [ ] Answer remaining questions

### Next Day
- [ ] Clip highlights for Twitter/Shorts
- [ ] Share key moments in #announcements
- [ ] DM discount code reminder to attendees
- [ ] Track conversions from DISCORD20 code

### Week After
- [ ] Compile event metrics
- [ ] Share testimonials in #showcase
- [ ] Plan next community event
- [ ] Update FAQ based on questions

---

## Metrics to Track

| Metric | Target | Actual |
|--------|--------|--------|
| Event "Interested" | 100+ | |
| Live attendees | 50+ | |
| Peak concurrent | 60+ | |
| Questions asked | 20+ | |
| Recording views (week 1) | 500+ | |
| Discount code uses | 20+ | |
| New Discord members | 100+ | |

---

## Risk Mitigation

| Risk | Mitigation |
|------|------------|
| Tech failure during demo | Have pre-recorded backup ready |
| Low attendance | Seed with beta testers, promote heavily |
| No questions in chat | Have 5-10 seeded questions ready |
| Audio issues | Test 30 min before, have backup mic |
| Screen share fails | Use OBS as backup, or switch to video |

---

**Status:** Ready to execute
**Owner:** CMO
**Last Updated:** 2026-04-27
